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Great Eagle Group, Parent Company of Langham Hospitality,
Enters Purchase Agreement for Acquisition of New York's The Setai Fifth Avenue

Property to be Rebranded as Langham Place

October 8, 2012 - Langham Hospitality Group (LHG) announces the signing of a Sales and Purchase Agreement between Great Eagle Group, parent company of LHG and 400 Fifth Realty LLC which is owned by Bi&Di Real Estate SpA – incorporated in Varese, Italy – to acquire The Setai Fifth Avenue hotel located at 400 Fifth Avenue in midtown Manhattan, New York. The hotel is scheduled to join the Langham portfolio in January 2013.

To be rebranded as Langham Place, the hotel will epitomise luxury living in the 21st century in Manhattan, New York with its contemporary accommodation, stylish design and stimulating art. The hotel's modern and elegant design is a perfect fit with the Langham Place brand and provides a great opportunity for the Group to introduce our sense of stimulating hospitality to New York.

This strategic purchase signals the Group's plans for long-term expansion in key gateway cities in the United States. Currently, The Langham hotels are located in Boston, Pasadena Los Angeles, and Chicago (opening Third Quarter of 2013).

About Langham Hospitality Group
Langham Hospitality Group encompasses a family of distinctive hospitality brands which include hotels, resorts, residential serviced apartments, restaurants and spas, located on four continents.

It takes its name from the legendary Langham in London which was opened in 1865 as Europe's first Grand Hotel. For almost 150 years, this flagship hotel has represented sophisticated and gracious hospitality, a philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses across all properties.

The brands include the luxurious Langham and Langham Place, the upscale Eaton Luxe, midscale Eaton Smart and the award-winning Chuan Spa.

The Langham is where guests can enjoy service with poise and be enchanted by our innovation and traditions while Langham Place, the fun sibling of The Langham, is about living the 21st century through design, technology and attitude, epitomising stimulating hospitality.

Eaton, a premium member brand, aims to surprise and delight our guests with a value-for-money proposition that delivers a stylish, modern level of comfort with spirited, can-do service.

Currently 28 member hotels are open or in the pipeline across four continents.

Langham Hospitality Group is a wholly-owned subsidiary of Great Eagle Holdings (Stock Code: 0041) which was founded in 1963 and listed on the Hong Kong Stock Exchange in 1972.

Reservations for either Langham or Eaton properties can be made by logging onto langhamhospitalitygroup.com

Contact:

Sherona Shng
Vice President - Communications
Langham Hospitality Group
Tel: (852) 3552 3938
Fax: (852) 3552 3902
Email: sherona.shng@langhamhotels.com
langhamhospitalitygroup.com

 
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Also See: Floria Wun Appointed Director of Public Relations (International) for Langham Hospitality Group / July 2012

Simon Manning Appointed as Vice President - Sales and Marketing for Langham Hospitality Group / April 2012

Kevin Robinson Becomes General Manager of The Langham, Chicago in Illinois; To Oversee the mid-2013 Opening of the 316-room Hotel / March 2012

Langham Hospitality Group Appoints Anita Hemrajani as Director of Global Sales - MICE / February 2012

Langham Hospitality Group Signs Management Agreement with Xiamen Huiguangyuan Langham Place Hotel Management for the 330-room Langham Place, Xiamen to Open in China in Late 2012 / January 2012

Langham Hospitality Group Appoints Fiona Szeto as the Director of Public Relations (Asia) / January 2012

Langham Hospitality Group Signs Agreement with Greenland Group to Open the 214-room Eaton Luxe, Xinqiao, Shanghai in China / January 2012

Langham Hospitality Group Signs Agreement with Bakrieland Hotels & Resorts for the 178-room New-build Eaton Luxe, Nirwana in Bali; Set to Open in 2014 / December 2011

Langham Hospitality Names Robert Touzel and Jack Lim as Regional Directors of Sales and Marketing / August 2011

Langham Hospitality Chosen by Shenzhen Warmsun Real Estate Development to Open and Manage the 220-key Eaton Luxe, Shajing, Shenzhen in China / July 2011

Langham Hospitality Group Opens 93-room Eaton Smart, New Delhi Airport Transit Hotel inside Terminal 3 of the New Delhi Airport in India / June 2011

Langham Hospitality Group to Open Four New Hotels in India; the First, Under the Eaton Smart Brand, Scheduled for Q1 2011 / January 2011

Langham Hotels and Oxford Capital Group Relaunch Development of New Hotel Along Chicago's Riverfront, The Langham Chicago Hotel; The 52-story Mixed Use Building to House 330-guestrooms and Open in 2012 / January 2011

Langham Hotels Signs Management Agreement for the 140-room Langham Place Hotel Under Construction in Ningbo, China / September 2010

Shangri-La Hotels and Resorts Opens the 563-room Shangri-La Hotel, Ningbo / August 2009

Langham Hotels Opening the 357-room The Langham, Xintiandi in Shanghai, China / August 2010
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