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The 121-room DoubleTree by Hilton London – Marble Arch Opens in England

The Re-branding of the Former Best Western Premier Mostyn Hotel

LONDON, UK - (24 October 2012)DoubleTree by Hilton has announced the opening of the seventh London property to join one of the UK’s fastest-growing, upscale, full-service hotel brands. DoubleTree by Hilton London – Marble Arch, which was officially unveiled today by Ufi Ibrahim, chief executive of the British Hospitality Association, is superbly located in the heart of London, close to Marble Arch station, Oxford Street, Edgware Road, Selfridges, Bond Street and Hyde Park. The hotel offers easy access to fantastic shopping and all the main attractions and business districts of London.

Rob Palleschi, global head, DoubleTree by Hilton, said, “DoubleTree by Hilton is delighted to welcome this historic and beautifully renovated property to our exciting portfolio of UK hotels. With the introduction of hotels like DoubleTree by Hilton London – Marble Arch, the DoubleTree by Hilton brand is becoming synonymous within the UK and around the world with upscale hotel accommodation, and a personalised and welcoming level of service, style and hospitality.”

The distinguished building was originally a private residence for Lady Black, Lady in Waiting to King George, and is renowned for its magnificent ornate ceilings, crafted by John Adams in 1800. Formerly known as the Best Western Premier Mostyn Hotel, the interiors of the 121-bedroom hotel underwent a full renovation in 2011, and the hotel now welcomes guests to stylish and carefully designed guestrooms, public areas and restaurants.

Ufi Ibrahim, chief executive of the British Hospitality Association (BHA) was on hand to officially open the hotel during a ribbon cutting ceremony today.  She said, “It is my great pleasure to be here to announce the re-branding of this spectacular, central London hotel to a DoubleTree by Hilton.  At the BHA, we are delighted to see the continued growth of such a welcoming hospitality brand as DoubleTree by Hilton throughout the UK, not to mention the expansion of the internationally recognised and respected name of Hilton Worldwide.  DoubleTree by Hilton London – Marble Arch is a superb example of the high quality accommodation and friendly welcome that characterises the experience of domestic and international visitors to London and Britain, as a whole.”

The new DoubleTree by Hilton branding has introduced the added rewards of the Hilton HHonors guest loyalty programme and the signature, sweet worldwide welcome of the legendary DoubleTree by Hilton chocolate chip cookie.

Anup Sarin, general manager, said, “We are delighted to be involved with Hilton Worldwide and especially to be part of such a caring and innovative brand as DoubleTree by Hilton as it mirrors so well our own vales and ethics. I am sure we will create a superb and long-lasting partnership for the future. The team and I look forward to our journey together with our new family.”

DoubleTree by Hilton London – Marble Arch has a variety of contemporary guestrooms and suites that meet the needs of every kind of traveller. Each accommodation offers guests a comfortable retreat, complete with flat-screen satellite TV; high-speed Wi-Fi; mini fridge; laptop safe; in-room tea and coffee making services; marble bathrooms, rain showers; and refreshing Crabtree & Evelyn Citron® bath and body products. Two suites, named ‘Hanover’ and ‘Cavendish’, feature duplex bedrooms and spacious lounge areas.

DoubleTree by Hilton London – Marble Arch is home to AA3 Rosette winner & Michelin Starred ‘Texture’, a modern European restaurant and Champagne bar with Scandinavian influences. Texture was created in 2007 by Agnar Sverrisson and Xavier Rousset, who met whilst working at Raymond Blanc’s Le Manoir aux Quat'Saisons as Head Chef and Head Sommelier respectively. Originally from Iceland, Sverrisson has trained at a number of well-known Michelin starred restaurants, but remains loyal to his heritage, combining Icelandic and Scandinavian ingredients with locally sourced British produce. Rousset became the youngest Master Sommelier in the world when he passed the exam aged 23 shortly after winning the Ruinart Sommelier of the Year competition in 2002. Rousset is responsible for the eclectic and substantial wine list in the restaurant and bar.

Other dining options at the hotel include ‘Fire & Spice Bar & Kitchen’, which features an eclectic range of grills, platters, international cuisine and sizzling house specialties; and Indigo Bar & Lounge, a sophisticated drinking and eating area. Room service also is available to guests 24 hours a day. A fitness suite is onsite for guests looking to exercise while on their travels.

For meetings, conferences and events, DoubleTree by Hilton London – Marble Arch presents three meeting rooms and boardrooms, accommodating between ten and 130 delegates, plus five additional syndicate rooms, each hosting up to eight delegates. Business travellers and conference guests benefit from a complimentary, 24-7 business centre, concierge services, state-of-the-art technology and a convenient, central London location.

DoubleTree by Hilton now welcomes travellers to a rewarding hotel experience with a fast-growing network of 18 hotels throughout the UK in Aberdeen, Bristol, Cambridge, Chester, Dunblane, Leeds, Lincoln, London (seven hotels), Newcastle, Manchester, Milton Keynes and Sheffield.

DoubleTree by Hilton is a proud member of the Hilton Worldwide portfolio of hotels. The upscale, full-service hotel brand has seen remarkable growth since its European introduction in the spring of 2008 with DoubleTree by Hilton hotels now open in eleven countries across Europe.

The DoubleTree by Hilton London – Marble Arch is located at 4 Bryanston Street Marble Arch, London W1H 7BY. For more information about the hotel or to make reservations, please visit www.doubletree.com, call 0870 590 9090 or contact your travel agent.

About DoubleTree by Hilton
With a growing collection of contemporary, upscale accommodations and more than 300 hotels in gateway cities, metropolitan areas and vacation destinations in 24 countries, DoubleTree by Hilton hotels are distinctively designed properties that provide true comfort to today’s business and leisure travellers. From the millions of delighted hotel guests who are welcomed with the brand’s legendary, warm chocolate chip cookies at check-in to the advantages of the award-winning Hilton HHonors guest reward programme, each DoubleTree by Hilton guest receives a satisfying stay wherever their travels take them.

To find out information about any DoubleTree by Hilton hotel, travellers may visit our website at www.DoubleTree.com or contact their preferred travel professional. Social media users may connect with us at www.facebook.com/doubletree, www.twitter.com/doubletree and www.youtube.com/doubletreehotels.  For the latest news, story starters and fact sheets about our brand, reporters and bloggers may visit our DoubleTree by Hilton Global Media Centre at www.doubletreebyhiltonglobalmediacenter.com.

About Hilton Worldwide
Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travellers the finest in accommodation, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,900 hotels and timeshare properties, with 640,000 rooms in 91 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.
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Contact:

Maggie Giddens / Cat Hamilton / Anita Clements
DoubleTree by Hilton Global Brand Public Relations
+1 703 883 5346 / +44 (0)7879 440663 / +44 (0) 7557 908454
maggie.giddens@hilton.com / cat@hamilton-pr.com / anita@hamilton-pr.com

Jules Kerby / Dan Corfield
Hilton Worldwide Communications – Europe
+44 (0) 20 7856 8471
jules.kerby@hilton.com / dan.corfield@hilton.com



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Also See: Scotland's Doubletree by Hilton Dunblane Hydro Welcomes David Jamieson as Head Chef / October 2012

Sanguine Hospitality and Hotel MK Sign Franchise Agreements To Expand Doubletree by Hilton Presence in United Kingdom / July 2009

The Hoole Hall Country Club and Spa in Chester, UK Finishing a £27.5 million (US $38.8 million) Transformation and Re-branding as the Doubletree by Hilton Chester / March 2009

The Former Patio Hotel in Aberdeen, Scotland Converted to the Doubletree by Hilton Aberdeen City Centre / October 2008

Dunblane Hydro, A Historic Scottish Hotel, Will be Managed by Hilton and Branded Doubletree Following Multi-million Renovation / May 2008
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