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Chinese Travelers Visiting the U.S. is Expected to Grow Nearly 120% by 2016

Strategies U.S. Hoteliers Plan to Use to Capture Market Share

 

More than ever before, Chinese consumers are traveling to the US

  • The number of Chinese travelers visiting the US is expected to grow nearly 120% by 2016 to reach 3.25 million annual visitors.[1]
  • Demand among Chinese consumers for travel to US destinations on Expedia, Inc. sites is up 140% compared to the previous year.*

China is the sixth-highest spending country among countries with the most visits to the US[2]

  • Last year, China surpassed Germany to become the sixth-highest spending among countries with the most visitations to the US.
  • Approximately 1.1 million Chinese tourists visited the US in 2011 and collectively spent $7.7 billion USD during travel.
Cities boasting major leisure attractions are the most popular with Chinese travelers…*

  • The top 5 destinations for Chinese travelers (as booked on Expedia, Inc. sites)  are:  *
    1)      Las Vegas, Nevada
    2)      Los Angeles, California
    3)      New York, NY (Manhattan)
    4)      San Francisco, California
    5)      Oahu, Hawaii
…As are economy and midscale hotels*
  • Three-quarters of Chinese travelers are choosing to stay at 1-3 star hotels
  • And paying an average ADR of $144 USD per night

Chinese travelers have a booking window that is nearly 40% longer than domestic US travelers, with a hotel stay that is nearly 30% longer, on average.*

Strategies US hotels plan to use to capture their share of China’s burgeoning travel market[3]:
  • 52% of US hoteliers plan to add Chinese teas to their in-house menus
  • 71% plan to partner with China UnionPay
  • 63% plan to establish on-site translation services
  • 46% already offer a Mandarin-version of its website
  • 59% plan to offer Chinese newspapers or magazines
Given the present-day exchange rate, a trip to the US worth $1,000 USD would cost a Chinese traveler 6,289 ¥.
  • $1USD = 6.289 ¥[4]
Prices for brand name consumer and luxury goods can be up to 50% cheaper in the States, making shopping a primary focus for wealthy and middle-class Chinese travelers in the US. [5]
________________________

[1] Office of Travel & Tourism Industries: “Forecast of International Travelers to the United States by Top Origin Countries”

[2] Office of Travel & Tourism Industries: “Top 10 Markets: 2011 International Visitor Spending”

[3] Hotels.com: “Chinese International Travel Monitor” July 13, 2012

[4] Exchange rate courtesy of Yahoo! Finance, October 2, 2012

[5] USA Today: “Chinese Travelers are Seeing the USA in Record Numbers” February 2, 2012

*All other statistics represent Expedia, Inc. internal data, six months ending June 30, 2012

.
Contact:

Jerry Daly media
(703) 435-6293
jerry@dalygray.com




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