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B Hotels & Resorts Celebrates Two Successful Years in Business
with Three New Properties Set to Open in 2013

Weston, FL – October 3, 2012 – In 2010, B Hotels & Resorts® took the hospitality industry by surprise at the annual Lodging Conference in Phoenix, Arizona, with a grand debut announcing the new lifestyle hotel brand.  Now, the South Florida-based hotel group is toasting a second year marked with awards, recognitions, an expanding portfolio and a strong outlook for 2013.

Within the first two years of launching B Hotels & Resorts®, the lifestyle hospitality company opened its flagship property, B Ocean Fort Lauderdale – which earned the coveted AAA Four Diamond rating its first year of operation – and announced three new properties, slated to open during 2013.  The company also recently introduced b2 hotels, a new sister brand to its already established B brand.  The new b2 hotel concept gives savvy jetsetters a chic alternative whether traveling for business or leisure.

In tandem with its second B-Day, B Hotels & Resorts® today revealed a sneak peek of what can be expected from the following upcoming projects in the pipeline:

b2 miami downtown (Opening Early 2013)
Featuring a combination of inspiring designs, signature dining venue, essential amenities and complimentary technology offerings, the new b2 hotel category ensures travelers no longer need to forego access or comfort in search of value.  Defining the new value full-service model, b2 hotels are designed to compete with full-service hotels, while delivering maximum efficiencies and profitability to ownership groups. The first of the new brand, b2 miami downtown (pictured left), will introduce 243 well-appointed rooms that marry comfort and style to the downtown Miami market. Ideally situated in Miami’s business district on Biscayne Boulevard, the property overlooks Biscayne Bay, the Miami skyline, PortMiami and the city’s cultural arts and entertainment district.  b2 miami downtown will naturally lend itself to small meetings, pre/post cruisers and business and leisure guests with its central location, technology amenities and additional offerings.

“In just two short years since launching B Hotels & Resorts, we’ve experienced remarkable growth and have continued expanding our base of enthusiastic brand loyalists,” said CEO and President Ayelet Weinstein.  “As we grow our footprint in 2013 and beyond, we continue focusing on approachability, tailoring our inviting brand concepts, amenities and programs to the specific needs of travelers, and how they desire their experience to be, when visiting top markets.”

B South Beach (Opening Q1 2013)
A complete transformation will revitalize the oceanfront Continental South Beach, originally the Morris Lapidus-designed Nautilus hotel, while maintaining an imprint of classic Miami Beach.  B South Beach (pictured right) guestrooms will feature rich, dark wood furnishings accented by silver tones and ambient lighting. Vintage black-and-white photographs reminiscent of 1950s Miami Beach will adorn each guestroom, combining a touch of history and modern design elements.  Rooms will be well-equipped with the latest technology offerings, including fully-interactive LED Smart TVs allowing guests instant access to social media, video and music streaming at their convenience.

B in the Walt Disney World® Resort (Opening Fall 2013)
Ideally situated within walking distance to Downtown Disney®, with easy access to all Walt Disney World® and Orlando theme parks, B in the Walt Disney World® Resort (pictured left) will feature more than 20,000 square feet of function space, in addition to a grand outdoor lawn perfect for receptions and weddings.

The hotel will showcase a creative culinary concept in a casual yet sophisticated setting, in addition to a café-style dining option and a resort-style pool with exciting water elements.  Select child-friendly guestrooms will feature bunk beds and gaming consoles, while still maintaining a sophisticated atmosphere for discerning adult travelers.

B Ocean Fort Lauderdale (Now Open)
Consistently touted as a chic, trendy option for Fort Lauderdale vacations, pre/post-cruise stays, meetings and social events B Ocean Fort Lauderdale (pictured right) continues enriching the guest experience with new enhancements and programs. In the first quarter of 2013, B Ocean will introduce a hip, new lobby bar encouraging guests to B Social in a sophisticated yet approachable atmosphere.  Since its opening in 2011, B Ocean has continued expanding its reach, not only within South Florida, but also in key national and international markets.

For reservations or additional information, visit www.BHotelsandResorts.com.

About B Hotels & Resorts®:
Headquartered in South Florida, B Hotels & Resorts® is a fresh and innovative alternative for today’s business and leisure travelers. Introducing Self-Expression Hospitality™, B Hotels & Resorts® is taking the lifestyle hotel experience to the next level with distinct B Signature Elements that attract a broad spectrum of experience-driven guests.  These B Signature Elements add to the overall guest experience and are consistent across all B Hotels & Resorts® properties.  B Signature Elements include: B Ambiance (specially selected sound, lighting and scent program); B Social (communal seating and inviting gathering spaces); B In Touch and FreeB™ Wi-Fi (complimentary high-speed Internet access throughout all public spaces and guestrooms and advanced technology offerings); B Active® (state-of-the-art fitness center where guests can exercise and re-energize); B Indulged® (spa facility or spa suite featuring an invigorating variety of treatments so guests can customize their own experience and B Pampered) and more.
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Contact:

Samantha Jacobs/Lauren Murley, M. Silver Associates
BBrand@msilver-pr.com; 954-765-3636

Stephanie Cardelle, B Hotels & Resorts®
Stephanie.Cardelle@bhrus.com; 954-389-1919


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Also See: B Hotels & Resorts to Open New B Hotel in Downtown Disney Resort Area, Currently Operating as the 394-room Royal Plaza; First b2 Hotel to Debut in Downtown Miami at the Site of the Former Continental Bayside Hotel; Both Properties to Undergo Renovation and Repositioning / June 2012

B Hotels & Resorts Introduces b2 hotel Brand, a Value Oriented Full-Service Hotel Concept / May 2012

Eduardo Fernandez Named General Manager for the B Ocean Fort Lauderdale in Florida / May 2012

Ron Gebhardt Named as Director of Sales for the 240-room B Ocean Fort Lauderdale in Florida / March 2012

B Ocean Fort Lauderdale Names Veronica Miranda as "B Experience Manager" as Part of Employee Empowerment and Guest Engagement Initiatives Launched at the 240-room Property / July 2011

Davidson Hotel Company Names Joel C. Darr, General Manager, and Adam S. Leon, Director of Sales For B Ocean Fort Lauderdale in Florida / January 2011

Davidson Hotel Company Selected to Manage the 240-room B Ocean Fort Lauderdale in Florida; Joel Darr Named General Manager / October 2010

B Ocean Fort Lauderdale Set to Open Under Management of Davidson Hotel Co.; the 42-year-old Former Holiday Inn is Being Resurrected Following a Shutdown from Hurricane Damage and a Shrinking Tourism Market / October 2010

B Hotels & Resorts - A New Lifestyle Brand Alternative for the Conversion of Existing Flagged and Independent Hotels; First Property to Open in Fort Lauderdale / September 2010
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