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Choice Hotels' Ascend Hotel Collection Grows
in Gateway Cities in US and Canada

Recent Additions Bring Portfolio to Eight Hotels in Canada
and More than 75 Worldwide


PHOENIX, Oct. 4, 2012 -- The Ascend Collection membership program from Choice Hotels International continues its expansion with new member properties in gateway cities in the United States and Canada.

These lodgings are Clifton Hotel, Miami's South Beach, Florida's first LEED Gold hotel; The National Hotel and Suites, the network's first property in the capital city of Ottawa; and Hotel Elan, marking the collection's debut in Calgary. The new additions bring the portfolio's roster to eight hotels in Canada and more than 75 properties worldwide.

Other recent additions include new boutique hotels in key markets: Hotel de Point in New York three miles from LaGuardia Airport, enVision Hotel Boston and The Blake Hotel New Orleans. The momentum continues, with signed contracts for new members in destinations like Las Vegas, Philadelphia and British Anguilla.

Launched in the fall of 2008, Ascend Hotel Collection today has upscale independent hotels in the United States, Canada, the Caribbean, Scandinavia and Costa Rica. The fast-growing portfolio has a proven track record for driving reservations, with a contribution rate from Choice Hotels of more than 58 percent for 2011, the highest among the Choice family of 11 brands.

As part of Ascend Hotel Collection, member properties maintain their independent brand identity, while adding the firepower of Choice's global distribution, marketing and technology. The hotels gain a presence on ChoiceHotels.com, one of the industry's most visited websites, drawing 100 million visits annually. They acquire an industry-leading property management system, enabling them to manage reservations in real time. They also gain a loyalty program, Choice Privileges, with more than 15 million rewards members worldwide.

"Ascend Hotel Collection is on a roll, with recent debuts and expansions in major urban markets," says Michael Murphy, senior vice president of upscale brands at Choice Hotels. "Each hotel has a unique personality that celebrates its location. Our newest members are close to the action. That makes them great fits for our guests, who like to immerse themselves in the destination and live like the locals when they travel." Following are the latest additions to Ascend Hotel Collection.

The Clifton Hotel South Beach, Miami Beach – In the heart of the Art Deco District, the Clifton South Beach Hotel sits on Collins Avenue one-half block from the beach and a short stroll to South Beach's famous nightlife, shops and restaurants. This 35-room boutique hotel underwent a multi-million-dollar eco-renovation and reopened in 2010 with its historic, Art Deco facade refreshed and redesigned interiors that are fresh, hip and environmentally friendly. The contemporary decor features custom furnishings made locally with bamboo, guestrooms outfitted with modern LED lighting and custom Giclee photographic prints of the Florida Everglades. As the City of Miami Beach's first LEED-certified building, the Clifton boasts comfortable mattresses created from renewable materials and soft pillows made of recycled bottle fibers that are allergen-free and anti-microbial. Among the many other green features: solar power, an occupancy-sensing energy management system, high-efficiency faucets and air conditioning system, water-conserving dual-flush toilets and energy-efficient windows. The lobby bar serves up organic wines and cocktails along with traditional South Beach favorites. Guests can enjoy a continental breakfast as well as VIP passes to nightclubs and pre-parties. The Clifton South Beach is owned and managed by the Miami-Beach-based Cambean Hospitality, the first carbon neutral hospitality group in the United States. Through Nov. 30, 2012, rates start at $149 per night weekdays and $199 per night on weekends.

The National Hotel and Suites, Ottawa, Ontario – This downtown hotel is within walking distance of major attractions – Parliament Hill; Rideau Canal, Canada's largest skateway; National Art Gallery; boutiques, restaurants, nightlife and paved bike paths – and less than 10 miles from Ottawa International Airport. The 328-room property is home to the AAA Four Diamond Capital Dining Room. Other onsite amenities include: a lively bar/lounge, cafe, 13,000 square feet of meeting space, state-of-the-art fitness center, lobby business center and indoor saltwater swimming pool with a two-story heated waterslide. There are elegantly appointed guestrooms as well as one- and two-bedroom suites with wetbars and balconies. On the 18th floor, the exclusive Summit Club Lounge serves up views of the Parliament Buildings, Gatineau Mountains and Ottawa River. For outdoor recreation, National Hotel is minutes from the spectacular Gatineau Mountains. This hotel is owned by InnVest Properties Ottawa Nominee LTD and operated by InnVest Hotels XV LP. Rates start at $129 - $270 per night through December 2013.

Hotel Elan, Calgary, Alberta – Located in the bustling Beltline District, Hotel Elan is minutes away from downtown Calgary and steps from "Uptown 17th Avenue," home of Calgary's vibrant shopping, restaurants and pubs. This 42-suite property is comprised of Hotel Rooms, One-Bedroom Suites, Two-Bedroom Suites and Executive Suites with a private exercise room. This inventory provides options enabling every guest to individualize his or her accommodation requirements. In each suite, patio doors open onto a balcony with panoramic city views. Hotel Elan is close to Calgary Stampede grounds, home to the world-famous Calgary Stampede as well as concerts and other large-scale events; Saddledome, the stadium for the National Hockey League's Calgary Flames; Calgary Tower; Chinatown; and the Calgary Zoo.

About Ascend Collection

The Ascend Collection membership program made its debut in late 2008 and now has hotels open and under development throughout the United States, Canada, Costa Rica, Scandinavia and the Caribbean. The network appeals to the growing number of travelers who like to discover upscale hotels with local flair when traveling for business or leisure. Member hotels include The GEM Hotels with three boutique hotels in New York City; Greenlinks Resort, situated on two championship golf courses in Naples, Fla.; Zona Hotel and Suites Scottsdale in Ariz; Grand Hotel Costa Rica, San Jose; and Hotel Royal William in the chic New St. Rock district of downtown Quebec City. For more information on this collection of Historic, Boutique and Unique and hotels, visit www.ascendcollection.com.

About Choice Hotels
Choice Hotels International, Inc. franchises approximately 6,200 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of June 30, 2012, more than 375 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 30,000 rooms, and approximately 75 hotels, representing approximately 6,700 rooms, were under construction, awaiting conversion or approved for development in approximately 15 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership program, serve guests worldwide.

Additional corporate information may be found on the Choice Hotels International, Inc. website, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Hotel Collection are proprietary trademarks and service marks of Choice Hotels International.

Contact:

Sharlet Brennan
MMGY Global Public Relations
407-838-1707
sbrennan@mmgyglobal.com

Lorin Konchak
MMGY Global Public Relations
407-838-1841
lkonchak@mmgyglobal.com

 

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Also See: Owned by Point 128 LLC and Managed by Real Hospitality Group, the 114-room Hotel de Point Opens in Queens, New York; Joins the Ascend Hotel Collection / October 2012

Choice Hotels Ascend Collection Debuts in Boston, New Orleans and Gettysburg; Adds enVision Hotel Boston, The Blake Hotel New Orleans, and the Federal Pointe Inn in Gettysburg, Pennsylvania to Portfolio / August 2012

Ascend Collection Launches New Marketing Message and Continues Growth with the Signing of 13 New Portfolio Members / May 2012

Ascend Collection Creates Dedicated Membership Development Team with Industry Veterans Bill Balletto, Joe Dreiske, Dennis Wynn and Jose Salvador Icaza; Poised for Record Growth in 2012 / April 2012

Cadillac Jack's Gaming Resort in Deadwood, South Dakota Joins the Ascend Collection from Choice; The 103-room Property is Operated by ISIS Hospitality / March 2012

Ascend Collection from Choice Debuts in Central America while Continuing North American Expansion with Two New Canadian Properties; The Gran Hotel in Costa Rica, the St-Christophe Hotel & Spa in Quebec and the Hidden Valley Resort in Ontario Join the Portfolio / February 2012

Choice Hotels Opens 5,000th Domestic Franchised Property with the Opening of the Comfort Suites in Katy, Texas / February 2012

Choice Hotels International Appoints Barbara T. Alexander to its Board of Directors / February 2012

Choice Hotels Names Simone Wu as Senior Vice President, General Counsel, and Corporate Secretary / February 2012

Choice Hotels Promotes Sarah Searls to Vice President of Business and Analytic Services / February 2012

Choice Hotels Launches Plan to Redefine and Redesign its Comfort Brand Family / January 2012

Choices Hotels Appoints John Tague to its Board of Directors / January 2012

Membership with Ascend Collection from Choice Up by Nearly 35% over 2010 / December 2011

Ascend Collection from Choice Adds The Wesport Inn in Connecticut and the GreenLinks Golf Villas at Lely Resort in Naples, Florida / November 2011

Ascend Collection from Choice Adds Three New Properties in October 2011 in California, Michigan and Pennsylvania / October 2011

The 431-room Xona Resort Suites in North Scottsdale, Arizona Becomes Zona Hotel & Suites Scottsdale as Part of Multi-Million Dollar Renovation and Reflagging; With Membership in Choice Hotel's Ascend Collection, the Property is Owned by Sunstone US Hotel and Operated by O'Neill Hotels & Resorts / October 2011

Ascend Collection from Choice Hotels Debuts in Washington, D.C. Market with the 261-suite Virginian Suites Arlington Owned by Virginian Associates, LLC and Operated by Modus Hotels, LLC / September 2011

Choice Hotels International and Foulger-Pratt Companies Break Ground for New Choice Hotels Corporate Headquarters in Rockville, Maryland / August 2011

Choice Hotels International Opens 28 New Hotels in July 2011 / August 2011

Ascend Collection from Choice Hotels Debuts in Arizona with the 431-room Xona Resort Suites in North Scottsdale Owned by Sunstone US Hotel and Operated by O'Neill Hotels & Resorts / July 2011

Choice Hotels Executes Lease for New Corporate Headquarters in Rockville, Maryland / July 2011

Choice Hotels International Opens 27 New Hotels in June 2011 / July 2011

Ascend Collection from Choice Hotels Debuts in New Hampshire with the 40-room Lane Hotel in Keene Operated by Colwen Management / June 2011

99-key Ben Lomond Suites Historic Hotel in Ogden, Utah, Joins Ascend Collection from Choice Hotels / March 2011

New Owner of XONA Resort Suites in Scottsdale, Arizona, Sunstone Realty Advisors, Chooses Tower Rock Hotels and Resorts to Manage Property / February 2011

Ascend Collection by Choice Hotels Continues Growth with Addition of Eleven Properties in Final Months of 2010 Bringing Total to 70 Open or Under Development / February 2011

Three Canadian Properties Join Choice Hotels Ascend Collection; The Château Moncton and Château Saint John, New Brunswick, and Hotel Royal William, Québec / January 2011

Choice Hotels International Opens 33 Hotels in November in 14 States and Seven Countries Adding More than 2,500 rooms / December 2010

Choice Hotels International Opens 24 New Hotels in October Adding More than 1,600 rooms / November 2010

Choice Hotels Offers Significant Incentives for Hotel Owners Interested in Converting an Existing Hotel to the Quality, Clarion or Econo Lodge Brand; Incentives Include Discounted Application Fees, No Royalty Fees and Cash Back Upon Opening / August 2010

To Stimulate Brand Growth Econo Lodge Offering Up to $25,000 in Incentives for Conversion Properties / Aug 2003

Choice Offers Development Incentive for Conversions to Quality Brand; Up to $85,000 in Savings for Conversion Properties / Aug 2002
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