News for the Hospitality Executive
SEATTLE, WA--(Nov. 8, 2012) - On the heels of a $10 million investment earmarked for global growth momentum and rapid innovation, buuteeq has announced new product enhancements that directly improve a hotel’s ROI by increasing on-site conversions through enhanced website design and user experience, coupled with powerful booking engine functionality. This includes the debut of Design Concierge, a completely reimagined branding and design tool allowing hotel staff to easily customize and deploy fresh, new customer experiences forged by years of design research and backed by decades of collective expertise. With Design Concierge, hotels of all sizes are now able to improve their online customer experience, boost business performance and increase bookings, all in an easy to use, customizable format optimized for all channels.
Also shipping with Design Concierge is a major update to buuteeq’s commission-free booking engine, including a graphical face-lift and functionality intended for global travel, new calculations for taxes and fees, customized guest-facing messaging and rate rules for additional adults and children. Additionally, the new mobile optimized booking engine gives mobile guests a fluid, enjoyable booking experience from any mobile device, which directly increases mobile conversion rates by upwards of 90%.
"These enhanced tools not only create unique brand experiences for our clients and their customers, but they also directly improve the hotel’s revenue," said Forest Key, co-founder and CEO of buuteeq. "When hotels incorporate our tools into their digital marketing strategy, their guests are able to easily and quickly book a room no matter how they access the website, at home or on the go."
In the last 12 months, hotels using buuteeq’s Cloud Digital Marketing System have served over eight million unique travelers generating over two million reservation inquiries across web, mobile and social guest touch-points. buuteeq powered properties beat the industry benchmarks for Look-to-Book conversions by up to 20x by presenting prospective guests with the right information and a trusted direct-to-hotel booking platform to evaluate and make their purchase decisions with confidence.
“I saw a dramatic increase in my advance bookings within two weeks of starting with buuteeq,” said Les Belch, owner of Canyon Villa of Sedona. “I have averaged a 67% increase in online bookings since the website went live.”
buuteeq continues to demonstrate thought leadership within the cloud based digital marketing hospitality vertical, recently speaking at the 2012 LifeSTYLE/Boutique Hotel Development Conference on how to drive occupancy and top-line revenue through cutting edge digital marketing strategies and direct bookings. For more information, visit www.buuteeq.com.
buuteeq is the world's first Digital Marketing System (DMS) for hotels. Its offerings fuse technology ingenuity with online marketing savvy to improve a hotel's presence on the web, mobile devices, and Facebook, driving direct engagement with prospective guests that leads to higher hotel occupancy and reduced booking fees. buuteeq's Cloud DMS includes a content management system, multi-channel digital marketing, content publishing, integrated business intelligence and the ability to leverage a property’s existing Central Reservation and Property Management Systems. Nearly 4,000 hotels worldwide have adopted buuteeq’s solutions since the company's public launch in January 2011. www.buuteeq.com
Carly Godden Bonora
Duo PR for buuteeq
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