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ATLANTA,
GA – November 2, 2012 – The
Rainmaker Group,
a world leader in automated forecasting and profit optimization
software and services for the Gaming & Hospitality industry,
today announced that Viejas Casino in San Diego, Calif., will implement
its GuestREV™ profit
optimization system as
a key revenue-enhancing component of its exciting new 128-room hotel
project. The GuestREV
implementation is anticipated for early 2013.
The sweeping initiative, once complete, will transform the well-appointed 21-year-old facility, one of California’s first casinos, from a traditional casino into a casino hotel, offering guests a destination experience unparalleled in Southern California. “Our number one objective for building the hotel is to drive additional gaming revenue,” said Robert Brigham, director of hotel operations for Viejas Casino. “We selected Rainmaker’s revenue management solution to help us identify and bring in our most profitable guests and grow our business.” In forecasting and pricing hotel rooms, Rainmaker’s GuestREV profit optimization system factors in the Total Guest Value, or profitability of guest spend for the entire property or enterprise. This unique approach has helped boost gaming and non-gaming revenues from 5 percent to 15 percent at numerous casino hotels since its debut in 2001. “We did look at one other company that claimed to look at the total gaming value as well, but that, in fact, was not the case when I did some investigation and talked with some references,” said Brigham, a 26-year gaming and hospitality industry veteran. He says three primary drivers were behind Viejas Casino’s selection of GuestREV:
About Rainmaker  The Rainmaker Group is the market leader in
profit optimization solutions for
the Gaming & Hospitality industry. Rainmaker is a Microsoft Gold
Certified
Partner and leverages cutting-edge research in order to bring clients
the most
sophisticated solutions to their revenue management challenges.
Whether GuestREV™, TribalREV™, or GroupREV™, all Rainmaker solutions
provide clients a strategic
advantage in achieving the highest profitability from their assets, and
all interface
with the industry’s leading property management systems.
Rainmaker
solutions support the operations of leading tribal clients, including,
in
addition to Viejas Casino, Mohegan Sun, Foxwoods Resort Casino, Seneca
Gaming
Corporation, Agua Caliente, and Grand Casino, and are used to manage
over
100,000 rooms for other companies such as Atlantis The Palm Dubai,
Caesars
Entertainment, MGM Resorts International, Omni Hotels & Resorts,
Revel,
Wynn Las Vegas, and many others. Headquartered
in northern Atlanta, GA, Rainmaker is an innovator and thought leader
in the
highly specialized revenue optimization field.
For two years running, Inc.
magazine has ranked Rainmaker among America’s top
5,000 fastest growing, privately held companies. For more
information, visit www.LetItRain.com. |