Sarasota, Fla. (Nov. 12, 2012) - Miles, a destination and hospitality marketing business, has been selected by Destination DC to lead the organization's efforts to create a new suite of marketing products that include a redesigned visitor's guide, visitor's map and meeting planner's guide.
Miles is currently working with Destination DC to complete the redesign of its website - Washington.org. The site was developed using responsive design and includes special features based on the type of device - PC, tablet, smartphone - being used to view the site.
"Selecting Miles as our publishing partner was a natural transition, allowing us to streamline our efforts and fully integrate our brand among various platforms, from our website to our visitor's guides and maps," said Elliott L. Ferguson, president and CEO of Destination DC. "We look forward to expanding our partnership with Miles and producing products that will continue to inspire visitation to Washington, DC."
The new guides will blend short stories, photo essays and Destination DC member listings to paint a picture for readers of the types of experiences they'll find in our nation's capital. In addition, these programs will be better integrated with Destination DC's official website through shared content, e-books and cross promotion. Miles has a proven track record in developing marketing programs that feature inspirational content and relevant planning information that is engaging, creative and innovative.
"We are excited about the opportunity to grow the marketing efforts of Destination DC," explained David Burgess, Miles' DMO Division President. "Our nation's capital offers so many different options for travelers, and our products will capture that diversity while effectively communicating the Destination DC brand."
The first new visitor's guide will be available in the spring of 2013, with additional products being released throughout the year.
Miles markets destinations and hospitality businesses by working with national and state tourism offices, convention & visitors bureaus, hotels and other organizations in the tourism industry to create forward thinking online, mobile, email and print content marketing solutions. For more information visit MilesPartnership.com.
Destination DC, the lead destination marketing organization for the nation's capital, is a private, non-profit membership organization of more than 850 businesses committed to marketing the area as a premier global convention, tourism and special events destination with a special emphasis on the arts, cultural and historic communities. www.washington.org.