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Hard Rock International Ranks No. 1 in Market Metrix Hospitality Index

Hard Rock Hotels & Casinos Awarded For Top Performance in the Americas


Orlando, Fla. – November 2012 - According to the 2012 Market Metrix Hospitality Index (MMHI), Hard Rock Hotels & Casinos – with locations from Hollywood to San Diego, Chicago to Orlando – ranks as the top performance leader in the Americas during third quarter among the “Upper Upscale Hotels” category, outscoring other brands in its competitive set. As the largest and most in-depth measure of hotel, casino, car rental and airline performance available today, the Market Metrix Hospitality Index surveys more than 40,000 travelers each quarter to help hospitality businesses measure and improve their performance.

“We’re thrilled to receive this recognition from our guests,” said Andrea Melotti, head of global operations, Hard Rock Hotels & Casinos. “Hard Rock continues to focus on brand defining and key drivers of guest satisfaction, with a commitment to creating unique experiences at our properties worldwide.”

Evaluating guest experiences at nearly 300 hotel and casino brands each quarter, the Market Metrix Hospitality Index analyzes the most reliable hospitality performance data in the industry –allowing brands to discover sources of competitive strength, loyalty and value. Best practices and benchmark comparison metrics are identified through questions based on customer satisfaction and the emotional experience of each guest surveyed, in addition to a pricing analysis and demographic detail by brand and industry segment.

Internationally recognized as a world-class entertainment and lifestyle brand, Hard Rock Hotels & Casinos offer stylish and contemporary design, unparalleled service and the thread that unites them all – music. Hard Rock’s portfolio of Hotels and Casinos are located in the world’s most enviable resort destinations, as well as urban gateway cities. Hard Rock Hotels cater to the evolving and distinctive needs of today’s cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable properties, whether for business or leisure travel.

For more information or to book a stay at any of the Hard Rock Hotels & Casinos, please visit www.hardrockhotels.com.

About Hard Rock International
With a total of 178 venues in 55 countries, including 139 cafes, 18 hotels and 8 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the companies’ two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Santiago, Nabq, San Jose and Guatemala City. New Hard Rock Hotel projects include Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more information on Hard Rock International, visit www.hardrock.com.

Contact:

Jill Chandler
The Zimmerman Agency
+1-850.668.2222
jchandler@zimmerman.com

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Also See: Hard Rock International and Mission Hills Group to Open Hard Rock Hotels in Shenzhen and Haikou, China in 2015 / September 2012

Cancun, Mexico Welcomes First Hard Rock Hotel as the All Inclusive Collection Completes Re-flagging of the Former Cancun Palace to the Hard Rock Hotel Cancun; Puerto Vallarta's Vallarta Palace also Rebranded as Hard Rock Hotel Vallarta / August 2012

The All Inclusive Collection to Re-flag Mexico's Cancun Palace and Vallarta Palace Resorts to Hard Rock Hotel Cancun and Hard Rock Hotel Vallarta; Hard Rock Flag to Fly Beginning August 1, 2012 / April 2012

Palace Resorts and Hard Rock International to Launch All-Inclusive Hard Rock Hotels in Cancun, Puerto Vallarta & Riviera Maya / October 2011

Hard Rock International Appoints Greg Naylor as Director of Sales for Hard Rock Hotels & Casinos / July 2011

Megapolis Investment Group and Hard Rock International to Open the 66-story Hard Rock Hotel Panama Megapolisas, the First Hard Rock Property in Latin America; Managed by Decameron Hotels & Resorts / May 2011

Hard Rock International Opens Hard Rock Hotel and Cafe in Penang, Malaysia / September 2009

Betty Lim Appointed Director of Sales & Marketing at Hard Rock Hotel Penang, Malaysia / May 2009

John Primmer Named General Manager for Hard Rock Hotel Penang, Malaysia / January 2009

The Former Casuarina Beach Resort in Penang, Malaysia Undergoing Extensive Renovation; HPL Hotels & Resorts Repositioning the Resort as the 255-room Hard Rock Hotel Penang / January 2007
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