New York — Nov. 2, 2012 — Flip.to, a brand advocate platform that helps hotels turn their guests into advocates, announced today that well-known hospitality dealmaker, Debi Moses, has joined its team as Senior Director of Sales, Americas.

Moses has a wealth of knowledge about hotel sales, marketing, and electronic distribution. In her prior roles, she led exceptional sales teams that generated millions of dollars in annual revenue. She is a known leader in the hospitality sales sector, and has a proven track record of leading highly successful teams of driven salespeople.

“Throughout my career, I have looked for new products that I feel fit a need that hotels don’t even know they have. Flip.to is that next product for me,” said Moses. “The product really opens up the social conversation for hotels and allows them to reach beyond their current fans and communicate with the social networks of their guests. This broadens their reach not only on social networks, but also all aspects of their online marketing efforts.”

Most consumers inherently trust the opinion of friends, relatives and colleagues in their social network far more than traditional advertisements. Flip.to taps into that sentiment, transforming hotel guests into a huge, enthusiastic and trusted marketing force. Each guest on average has well over 100 social connections, leading to brand advocates that have a long reach, make strong brand connections and in turn, generate a measurable uptick in booked room nights that Flip.to tracks.

“Debi has a proven track record of driving sales,” said Ed St.Onge, President, Global Sales & Marketing for Flip.to. “Her relationships and experience, along with her ability to build teams, will help us grow our customer base significantly.”

To find out more about Flip.to, please contact Edward St.Onge at [email protected] or visit www.flip.to.

About Flip.to
Flip.to is a marketing platform for hotels and restaurants that turns their guests into engaged brand advocates to boost brand awareness and earn new customers. Launched in early 2010, Flip.to is generating substantial ROE (return on engagement) and ROI (return on investment) for clients around the world. Find out more at www.flip.to.