News for the Hospitality Executive |
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RIYADH, SAUDI ARABIA (November 15, 2012) – Wyndham Hotel Group, the world’s largest hotel company with over 7,260 hotels and part of Wyndham Worldwide Corporation (NYSE: WYN), today announced the signing of an exclusive development agreement for the Days Inn® brand in Saudi Arabia with Riyada International Hotels and Resorts, currently the master franchisee for Ramada® hotels in the Kingdom. The signing of the exclusive
development agreement for 10 hotels was recently announced at the
headquarters of the prestigious Saudi Commission of Tourism and
Antiquities in Riyadh. Invited guests heard how development of the Days
Inn portfolio in Saudi Arabia will be spread over the next seven years.
Rui Barros, Wyndham Hotel Group’s senior vice president and
managing director for Europe, Middle East and Africa said, “We are
delighted to expand our relationship with Riyada International Hotels
and Resorts through this deal to launch and grow the Days Inn brand,
our largest brand globally with 147,224 rooms, in Saudi Arabia. This
brand has exceptional growth potential in this market as it is
perfectly suited to the growing number of travelers seeking comfort and
quality accommodation without a mid-market or upscale price tag.”
This was Barros’ first visit to Saudi Arabia as Wyndham
Hotel Group’s newly appointed SVP and managing director of Europe,
Middle East and Africa. Previously, he was brand senior vice president
for the Howard Johnson®, Travelodge® and Microtel Inn &
Suites by Wyndham® hotel brands and has served Wyndham Hotel Group
in a variety of leadership roles since 1998.
Muhammad Al-Amir, founder and managing director of Riyada
International Hotel and Resorts said, “We have worked in partnership
with Wyndham Hotel Group for the last seven years to successfully build
the Ramada brand within the Kingdom. To now work together to launch
Days Inn, another leading global brand, represents a significant
milestone for us. With Wyndham providing us with up to date global
hospitality know-how, coupled with our local knowledge of the market,
we have an unparalleled competitive edge in the country’s hotel
development sector.”
Days Inn is a leading global brand in the economy segment
with more guest rooms than any other economy brand in the world and
over 1,830 hotels worldwide. Under its Best Value Under The Sun℠
positioning, Days Inn hotels offer value conscious consumers free high
speed internet as well as the opportunity to earn free stays, airline
miles or gift cards through Wyndham Rewards, the Wyndham Hotel Group
loyalty program. In tune with the needs of the local market, all Days
Inn hotels across the Kingdom will also feature extra-large family
rooms.
Existing Days Inn hotels in the Middle East which have
already proved popular include two hotels in Jordan and one in Bahrain.
The agreement with Riyada International Hotels and Resorts marks a step
change in the brand’s expansion in the region and gives instant
momentum to its growth in Saudi Arabia.
“We are fully committed to growing our presence in the Gulf,
both through the expansion of our existing, trusted brands such as
Ramada and Wyndham Hotels and Resorts, as well as through the
introduction of new brands such as Super 8 and Days Inn, which cater to
currently under-served segments in the region,” Barros added.
About Days Inn
The Days Inn hotel brand, a member of the Wyndham Hotel
Group family of lodging brands, is a chain of over 1,830 hotels
worldwide. Within Europe, the Middle East and Africa, typical amenities
include comfortable beds, powerful showers, in-room tea and coffee
facilities and complimentary internet. Reservations and information are
available by visiting www.daysinn.com.
Days Inn hotels are independently owned and operated under franchise
agreements with Days Inns Worldwide, a subsidiary of Wyndham Worldwide
Corporation (NYSE: WYN).
About Wyndham Hotel Group
Wyndham Hotel Group, part of the Wyndham Worldwide
(NYSE:WYN) family of companies, is the world’s largest hotel company
with nearly 7,260 hotels and approximately 618,100 rooms in 66
countries under the hotel brands: Wyndham® Hotels and Resorts,
Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®,
Baymont Inn & Suites®, Microtel Inn & Suites® by
Wyndham, Hawthorn Suites® by Wyndham, TRYP by WyndhamSM, Howard
Johnson®, Travelodge® and Knights Inn®. In addition, the
company has license agreements to franchise the Planet Hollywood
Hotels, Dream® and Night® brands and provide management
services globally.
All hotels are independently owned and operated excluding
certain Wyndham, Hawthorn Suites by Wyndham and TRYP by Wyndham hotels,
as well as certain international Ramada, Days Inn and Super 8 hotels,
which may be managed by one of the affiliates of Wyndham Hotel Group.
Wyndham Rewards, the guest loyalty program of Wyndham Hotel
Group, is the world’s largest lodging loyalty program as measured by
number of participating hotels and offers more than seven million
active members the chance to earn and redeem points for stays at more
than 7,000 hotels throughout more than 50 countries worldwide.
In addition to free stays, members may redeem their points
for hundreds of reward options. For more information, visit www.wyndhamrewards.com.
Wyndham Hotel Group is based in Parsippany, N.J. Additional
information is available at www.wyndhamworldwide.com. For more information
about hotel franchising opportunities visit www.whgdevelopment.com
or email [email protected].
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Contact: Joy Gulledge
Public Relations Manager
Wyndham Hotel Group
22 Sylvan Way
Parsippany, NJ 07054
+1 (973) 753-6590
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