Hotel Online
News for the Hospitality Executive


advertisement



Four Points by Sheraton Berlin Airport to Open at the
New Berlin Brandenburg International Airport

A 2014 Opening is Planned for the 253-room Hotel Owned by Proprietas s.r.o

BERLIN--Nov. 7, 2012-- Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced plans to introduce its rapidly expanding Four Points by Sheraton brand to Berlin in 2014. Owned by Proprietas s.r.o., Four Points® by Sheraton Berlin Airport will be the first Four Points by Sheraton hotel in Berlin and the third for the brand in Germany. Starwood’s Four Points by Sheraton brand’s ‘best for business’ approach provides travellers with everything that matters most with stylish design and an uncomplicated friendly approach to hospitality and service – all at a great value. This new-build hotel will be located adjacent to a new business park and just a few kilometres from Berlin Brandenburg International Airport, which is currently under construction in Germany’s capital city.

The signing of Four Points by Sheraton Berlin Airport is part of Starwood’s expansion strategy to open more than 25 hotels across Europe over the next four years.

“We are delighted to partner with E&O Hotels as we introduce the Four Points by Sheraton brand to Berlin,” said Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa, and Middle East. “Growing the Four Points by Sheraton brand in key European markets, where we see strong demand for affordable yet innovative lodging options, is core to our development strategy.”

Assaf Onn, CEO of E&O Hotels says: “We are proud of our partnership with Starwood Hotels & Resorts to open the new Four Points by Sheraton Berlin Airport. With easy access to what is expected to become one of Germany’s most important airports, this hotel will undoubtedly become a major attraction for business travellers who appreciate modern hotel facilities at a moderate price.”

Four Points by Sheraton Berlin Airport will feature 253 comfortable and stylish guest rooms, two restaurants, a lobby bar, a 24-hour fitness centre as well as meeting and event space and a fully-equipped business centre. The hotel will also feature all of the brand’s defining elements, including the signature Four Points by Sheraton Four Comfort bed and free Wi-Fi in all public areas, reflecting the brand’s promise and insight into the needs of today’s traveller.

With more than 170 hotels around the world, Four Points by Sheraton has solidified its place as Starwood’s third largest brand with the second-biggest global pipeline.

“With one of the strongest pipelines in the Starwood portfolio, Four Points by Sheraton offers a compelling blend of comfort, style and affordability, making it an increasingly attractive choice for owners and developers across Europe,” said Bart Carnahan, Senior Vice President Acquisitions & Development, Starwood Hotels & Resorts, Europe, Africa & Middle East.

Always an honest value, Four Points by Sheraton has great amenities like free bottled water and free Wi-Fi in public spaces. A delicious breakfast with great coffee and refreshing, local beer with Best Brews help guests to start and end the day right. Four Points by Sheraton gives travellers everything they need to be comfortable and productive on the road.

Starwood currently operates over 70 hotels and resorts throughout East Central Europe, including 25 hotels in Germany. Over the next two years, Starwood will open three new hotels in Germany under the company’s Element, Westin and Four Points by Sheraton brands.

Berlin Brandenburg International Airport is scheduled to open by end 2013 and is projected to become Germany’s third busiest airport.

About Four Points by Sheraton
Great Hotels. Great Rates: With more than 170 Four Points by Sheraton hotels in nearly 30 countries, travellers can find the timeless style and comfort they’re looking for with genuine service and everything that matters most, all around the world. From Santiago to Shanghai and Milan to Milwaukee, Four Points by Sheraton hotels can be found in big urban centres, by the airport, near the beach, and in the suburbs. A recent $1 billion invested in renovations, conversions, and new-build hotels has made the brand stronger than ever.

Four Points by Sheraton, like all brands within Starwood’s portfolio, is proud to offer the Starwood Preferred Guest® program, which offers a breakthrough policy of no blackout dates on Free Night Awards. To learn more, visit www.spg.com

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,128 properties in nearly 100 countries and 154,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com

About Proprietas s.r.o.
Proprietas s.r.o. is a member of a privately owned Real Estate Investment fund. The group’s investment portfolio is specialised in commercial real estate developments in Central and Eastern Europe, developing over 140.000 m² in the last 8 years.

Contact:

Starwood Hotels & Resorts, Europa, Africa & Middle East
Jenni Benzaquen, +32 2 204 5494
Director Public Relations
Jenni.Benzaquen@starwoodhotels.com


 
Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here
 

Also See: Four Points by Sheraton Debuts in the Dominican Republic with the 124-room Four Points by Sheraton Puntacana Village; Developed through Partnership with Grupo PUNTACANA / October 2012

Four Points by Sheraton to Debut in New Brunswick, Canada with the 160-room Four Points by Sheraton Edmundston; To Open in July 2013 Following the Renovation and Re-flagging of the Former Clarion Hotel / September 2012

Managed by Pinnacle Hotels USA, the 220-room Four Points by Sheraton San Diego Downtown Opens in California Following Hotel Conversion / June 2012

The 186-room Four Points by Sheraton Opens in New Orleans' French Quarter; Multi-Million Dollar Renovation and Re-branding Complete for the Former Ramada Property Known as The Inn On Bourbon / June 2012

Starwood Hotels Opens the 90-room Four Points by Sheraton Colonia Roma in Mexico City, Mexico; Owned and Managed by Sora Group / June 2012

The Newly Constructed 120-room Four Points by Sheraton Kelowna Airport to Open in Kelowna, British Columbia, Canada in Spring 2013; Owned by Argus Properties and Managed by Pacrim Hospitality Services / April 2012

Starwood Promoting Internal Talent and Making Significant Organizational Changes Following Planned Retirement of Key Leaders Matt Avril, Miguel Ko and Denise Coll / April 2012

Starwood Hotels Completes Sale of the 275-room Atlanta Perimeter Hotel & Suites to RockBridge Partners; Hotel to be Managed by Wischermann Partners and will Fly Le Méridien Flag after Extenstive Renovation / April 2012

Despite Euro-Zone Crisis, Starwood Sees Increased Demand for Growth and Plans to Open 25 New Hotels in Europe Within Four Years; Recent Growth in Luxury Room Count Seems to Defy Global Economic Climate / March 2012

With a Global Pipeline Fueled by Demand in Emerging Markets, Sheraton to Open 20 Hotels in 2012; Among them will be Starwood’s Largest Hotel in the World, the Nearly 4,000-room Sheraton Macao / February 2012

Starwood Reinvents Hotel Loyalty Landscape with First-of-Its-Kind Benefits for Global Mega Travelers; Services Aimed at Small but Powerful Group, the 2% of Travelers Who Drive 30% of the Company’s Profits / February 2012

Starwood Preferred Guest Survey of 9,900 Global Travelers Reveals Loyalty to Frequent Traveler Programs Beyond Reason; Fear of Losing Loyalty-Program Status Looms Larger Than Lost Luggage, Missed Flights / February 2012

Starwood Says Hotel Conversion Opportunities in North America Expected to Rise in 2012 with Uptick in Portfolio Transactions / January 2012

Starwood Closes 2011 Adding the Most New Hotel Rooms in Its History; Momentum Continues with 80 New Hotel Openings Scheduled in 2012 / January 2012

Starwood Hotels & Resorts Relocates Worldwide Headquarters to Stamford, Connecticut; Brings More than 800 Jobs to the State / January 2012

Starwood Hotels Aggressively Expanding its Footprint in India with Plans to Open 20 New Hotels by 2015; Opens New Regional Office in Gurgaon to Support Rapid Growth / January 2012

As the World Becomes Smaller Music Unites – St. Regis Hotels and Jazz at Lincoln Center, Led by Wynton Marsalis, Form Global Partnership to Open a Series of Worldwide Jazz Clubs Providing Guests Opportunity to Learn about the Rich History and Cultural Value of Jazz / November 2011

Starwood Hotels Launches the Starwood Asia Pacific Villa Collection with Hundreds of Luxury Villas in Resorts Throughout the Region / November 2011

Starwood Hotels Hits 200th Hotel Milestone in Asia Pacific with a Flurry of Recent Openings in China, India, Thailand and Malaysia; Plans for Over 320 Hotels in the Region by 2014 / November 2011

The 214-room Four Points by Sheraton Langkawi Resort Opens in Langkawi, Malaysia; The Brand's Debut in the Asia Pacific Region / November 2011

Starwood Hotels Signs Agreement with Serka Turizm A.S. to Open a New-Build Sheraton Hotel in Adana, Turkey / August 2011

Starwood to Expand Sheraton and Westin Portfolio of Hotel Spas Across Asia and the Middle East; Sheraton to Add 10 and Westin to Add 6 New Spas by the End of 2011 / July 2011

Starwood's Aloft, Element, and Four Points by Sheraton Portfolio Has Grown 67% in Last Three Years; Will Add Over 30 New Hotels in 2011 / June 2011

Starwood Plans to Open One Hotel Every Two Weeks in China with Over 90 New Hotels in the Pipeline / June 2011

Sheraton Set to Open Seven Properties in China This Summer / June 2011

Silk Way Airlines Signs Agreement with Starwood to Open the 207-room Sheraton Baku Airport Hotel in Azerbaijan / June 2011

726-key Royal Orchid Sheraton Hotel & Towers in Bangkok, Thailand Completes $35 Million Renovation / June 2011

Dr. Hassan Ahmad Ibrahim Al Marzouqi in a Partnership with Starwood Hotels to Open 220-room Four Points by Sheraton Sharjah Hotel in Sharjah, United Arab Emirates / May 2011

Abdulsalam Alrafi Group LLC Signs Agreement with Starwood Hotels to Open the New 660-key Sheraton Dubai Sheikh Zayed Road Hotel in Dubai, United Arab Emirates / May 2011

Starwood Hotels & Resorts to Open Seven Additional Hotels in India in 2011 for a Total of 37 Properties in Portfolio; Plans to Double Footprint in Two Years and Accelerate Growth of Select Service Brands / April 2011

Sheraton Invests Over $100 Million to Upgrade More Than 120 Club Lounges Around the World and Will Now Keep Club Lounges Brand-wide Open Seven Days a Week / April 2011

Starwood Hotels to Open 164-room Four Points by Sheraton Tallahassee Downtown in Florida; Property is on Track to Become the Brand's First LEED Certified Hotel / April 2011

Sheraton Hotels Will Drive Starwood's Portfolio Growth in 2011 and Widen Lead in China by Opening 25 New Properties in 2011 / March 2011

Starwood Hotels & Resorts Opens 124-room Four Points by Sheraton Memphis East in Memphis Tennessee / March 2011

Starwood Hotels & Resorts Westin Houston Memorial City Names Sales, Marketing & Catering Team; The Four Points by Sheraton Houston Memorial City, Sheraton Houston West and The Westin Houston Memorial City & Residences Opening Spring 2011 / November 2010


To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome| Hospitality News |
Industry Resources

Please contact Hotel.Online with your comments and suggestions.