News for the Hospitality Executive |
Singapore,
14 December 2012: IHG has added two senior leaders to Asia,
highlighting the group’s focus on Asia as a major hub of growth. Having
relocated from IHG’s headquarters in Denham, UK, Vice President of
Global Brand Marketing for the InterContinental brand, Simon Scoot will
now helm the brand out of Asia in Bangkok, while a newly-appointed Vice
President, Food & Beverage, Asia, Middle East and Africa (AMEA)
also joins the group’s regional management, driving F&B performance
and profitability.
Newly-appointed Phil Broad, also based in Bangkok, becomes Vice President, Food & Beverage, AMEA, a region where F&B makes up approximately 40 per cent of IHG’s revenue. With both food and beverage being crucial to the guest experience in delivering and differentiating each brand, Broad’s goal will be to drive performance and profitability across its portfolio, as well as to develop the organisation’s existing F&B operators and leaders. He will also oversee concept design and development, an area in which he specialises. Aside from owning and operating his own business in the UK, including the franchise for Outback Steakhouse, Broad’s career has spanned world renowned brands like Starbucks, TGI Fridays, Tesco’s and Pizza Hut. Most recently, Phil was Managing Director of Jumeirah Restaurants, the restaurant division of the Jumeirah Group, where he was tasked with setting up branded concept restaurants for the Group globally, including franchise expansion. Scoot and Broad will report directly to the region’s Chief Executive Officer, Jan Smits, who leads the wider AMEA region from Singapore. “Managing a historic, global brand out Asia will enable us to continue elevating the InterContinental brand globally but in a way that is also best suited to the growth opportunities in this region,” said Smits. “This is not just a first for us, but for the industry and I am confident that Simon’s expertise in luxury travel, operations and brand management will give us a fresh winning edge in the upscale segment. I am equally excited to have Phil on board and am looking forward to the changes he will make in how we develop and conceptualise brand-defining F&B experiences across our region.” IHG currently has 227 hotels across Asia, Middle East and Africa, with 115 hotels in the pipeline. To add to this, there are 181 hotels in Greater China, with 160 more to come. In AMEA, IHG’s hotel brand portfolio includes InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express and Staybridge, with Hotel Indigo to be introduced in the near future. IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG also manages Priority Club® Rewards, the world’s first and largest hotel loyalty programme with over 69 million members worldwide. IHG franchises, leases, manages or owns over 4,500 hotels and more than 672,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years. InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc. |
Contact: Janice Lee Fang Director, Corporate Communications – Asia, Middle East & Africa InterContinental Hotels Group Tel: +65 6395 6259 [email protected] Romilly King / Robyn Lee Mango PR Tel: +65 6536 6527 [email protected] / [email protected] |