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HeBS Digital Remains the Industry Leader with Groundbreaking
Advances and Prestigious Awards in 2012


NEW YORK, NY  December 19, 2012 – HeBS Digital, the leading digital marketing and direct online strategy firm for the hospitality industry, ended another successful year of winning top awards, creating groundbreaking digital marketing technological applications and industry firsts, publishing influential articles and speaking at premier industry conferences. Over the past year, HeBS Digital re-affirmed its status as the industry‘s thought leader and foremost innovator. 

In 2012, HeBS Digital made the 2012 Inc. 500|5000 list of the fastest-growing private companies in America, which recognizes and celebrates the creativity, dedication, and hard work that entrepreneurs put into building their companies.

HeBS Digital won 30 major creative and industry awards for hotel website and mobile website design, multichannel digital marketing campaigns, social media marketing, and mobile marketing. Notable awards earned in 2012 include:
  • MobileWebAwards Best in Show Mobile Website – Loews Hotels
  • Gold Adrian Award – Shell Vacation Hospitality’s Black Friday Travel Sale (ROI of 1,888%)
  • Gold Davey Award – Revere Hotel Boston Common website
  • Gold W3 Award – Lake Lanier Islands Resort website
  • Outstanding Website WebAward – The Chamberlain West Hollywood website
  • Internet Advertising Competition (IAC) Best of Industry Awards – Best Hotel & Lodging Email Campaign for The New York Palace and Best Hotel & Lodging Interactive Application for Shell Vacation Hospitality’s Black Friday Travel Sale
  • Silver Travel Weekly Magellan Awards – Shell Vacation Hospitality’s Black Friday Travel Sale and Revere Hotel Boston Common website 
HeBS Digital released a number of cutting-edge digital marketing technological innovations and industry-firsts in 2012, including:
Throughout the year, HeBS Digital continued to play a thought leadership role in the industry by publishing more than 30 articles, white papers, and case studies on hot topics and best practices. Our experts served as guest speakers and presenters at 18 major industry events.

“As a result of our investments in the best digital marketing team in the industry and our pioneering technology applications, in 2012 we achieved 2,237% ROI for our clients (weighted average), with an average cost per booking via the hotel website 10 to 15 times lower than a typical booking via the OTAs,” said Max Starkov, President & CEO of HeBS Digital. “In 2013, hoteliers should demand more from their digital marketing partner. We live in an environment where the hyper-interactive traveler switches devices on an hourly basis between the desktop, mobile device and tablet, addressing different needs at different times of the day and week. In order to help hoteliers meet the needs of these consumers, HeBS Digital invested significant time and resources in 2012 to create innovative and cost-effective technologies to deliver the right content at the right time for each channel. HeBS Digital is deeply committed to the success of our clients, meaning we will always continue to invest in technologies that will drive direct online revenues and result in respectable ROI and revenue growth year over year.”

In 2013, HeBS Digital plans to accelerate its delivery of groundbreaking hotel digital marketing technologies and services, including industry firsts such as dynamic web content personalization based on user demographics, social media marketing and segmentation, real-time availability and pricing in search engine marketing and banner advertising, customer segment re-targeting, and more. All new services and technologies will be focused on providing more relevant information to the hyper-interactive traveler while improving the user experience, maximizing conversions and increasing ROIs.

About HeBS Digital:
Founded in 2001, HeBS Digital is the industry’s leading full-service hotel digital marketing, website design and technology, and direct online channel consulting firm based in New York City (www.HeBSDigital.com).
 
HeBS Digital has pioneered many of the “best practices” in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won more than 230 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
 
A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or success@hebsdigital.com.

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Editorial Contact:

Mariana Mechoso Safer
HeBS Digital
Phone: 212-752-8186
Email: mariana@hebsdigital.com
Web: http://www.hebsdigital.com
Facebook: http://www.facebook.com/hebsdigital
Twitter: https://twitter.com/HeBS_NYC
LinkedIn: http://www.linkedin.com/company/hebs-digital
Google+: https://plus.google.com/107562536911518066194/posts



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Also See: HeBS Digital Recognized for Excellence in Hotel Digital Marketing with Five Adrian Awards / December 2012

HeBS Digital Recognized for Creative Achievement with Five Davey Awards in Website Design, Online Advertising and Social Media Categories / November 2012

HeBS Digital Helps Hotel Clients Get Ready for a Record-Breaking 2013 with Desktop, Mobile and Tablet Website Design Package Promotion / November 2012

Is Hotel SEO Dead? Not by a Long Shot – More Than Half of Your Website’s Revenue Depends on It / Max Starkov and Sue Wiker / October 2012

Case Study: Is TripAdvisor’s 'Show Prices' CPC Program a Viable Direct Online Distribution Channel in Hospitality? / Sue Wiker and Tara Dyer / October 2012

HeBS Digital Wins 2012 Travel Weekly Magellan Awards For Excellence in Website Design and Multichannel Marketing / September 2012

HeBS Digital to Present at EyeforTravel's Travel Distribution Summit North America 2012 / July 2012

HeBS Digital Wins 'Best of Show' Mobile Website for Loews Hotels in the MobileWebAwards / May 2012

HeBS Digital Releases a Next-Generation Solution to Manage the Hotel's Digital Content; HeBS Digital Announces its New CMS Premium (Content Management System) to Manage the Desktop, Mobile and Tablet Website / May 2012

How Can Hoteliers Take Full Advantage of Pinterest? / Erica Garza / May 2012

HeBS Digital to Present at EyeforTravel's Online Marketing Strategies for Travel 2012 / May 2012

HeBS Digital Announces Loews Hotels Website Re-Launch / April 2012

Hotel Website Analytics: Is There Such Thing as Free Lunch? A Comparative Analysis of Adobe SiteCatalyst and Google Analytics / Adam Hammock and Lindsay Denninger / April 2012

Will the Hospitality Industry Tango with Tingo? / Max Starkov / April 2012

HeBS Digital Wins Big with Two 'Best of Industry' Advertising Competition Awards / March 2012

Top Ten Search Engine Marketing Do's and Don'ts in 2012 / Tara Rattigan and Toby Tornay / March 2012

Converging Social & Mobile: Why 2012 is going to be 'The Year of SoLoMo' Part II / Margaret Mastrogiacomo & Ritesh Gupta / March 2012

The New Google Venice Update - Is Your Hotel Website Optimized for Hyper-Local SEO? / Sue Wiker & Eric Rattner / March 2012

Action Plan to Ensure Your Hotel Website is ADA-Compliant / Gabriel Aponte / March 2012

Can TripAdvisor Transform Itself From an Industry Foe to an Industry Friend? / Max Starkov / February 2012

HeBS Digital Launches Landmark Sixth Annual Benchmark Survey on Hotel Digital Marketing Strategies / February 2012

Jason Price of HeBS Digital to Receive 'Top 25' Most Extraordinary Minds in Travel Industry at HSMAI'S Adrian Awards; HeBS Digital Honored a Second Time in Three Years / January 2012

Smart Hotelier's 2012 Top Ten Digital Marketing Resolutions / Max Starkov and Mariana Mechoso Safer / January 2012

Hotelier’s 2011 Top Ten Internet Marketing Resolutions / Max Starkov and Mariana Mechoso Safer / January 2011

The HeBS Perspective: Members-Only, Flash Sales and Group Buying Sites – Are These New Retail Concepts a Good Idea for Hotel Distribution? / Sara O’Brien / December 2010

The HeBS Perspective: Hotel Mobile Apps vs. Hotel Mobile Websites / Max Starkov / December 2010

Focus on ROI Driven Hotel Website Design and Multichannel Marketing Results in Significant Hotel Online Revenues and … Major Awards / November 2010

Hospitality eBusiness Strategies to Speak at EyeforTravel’s Customer Centric Strategies for Travel 2011 in Atlanta / November 2010

Hospitality eBusiness Strategies Continues its Tradition of Excellence in Website Design with Eight W³ Awards / November 2010

Hospitality eBusiness Strategies Wins One Gold and Two Silver Magellan Awards for Web 2.0 and Multichannel Marketing Initiatives / September 2010

Hospitality eBusiness Strategies to Present during Mobile Technology & Travel Keynote Session at EyeforTravel s Travel Distribution Summit / August 2010

Hospitality eBusiness Strategies Wins Best in Class Interactive Media Award for the Silver Legacy Resort Casino Website / July 2010

HeBS to Address Mobile Marketing at HSMAI Conference; Max Starkov of Hospitality eBusiness Strategies to present on mobile marketing at HSMAI s Revenue Management & Internet Marketing Strategy Conference on June 21, 2010 in Orlando, FL. / May 2010

Hospitality eBusiness Strategies (HeBS) to Present at the European Hospitality Technology Educational Conference (EHTEC) / January 2010

Hospitality eBusiness Strategies Unveils its Latest Web 2.0 Application: A Multi-Channel Interactive Scavenger Hunt for the City of Indian Wells / January 2010

Hospitality eBusiness Strategies (HeBS) Wins the Prestigious Best in Class Interactive Media Award / January 2010

Hospitality eBusiness Strategies (HeBS) Dominates Again in HotelMarketing.com s Most Popular Articles of 2009 / January 2010

Hospitality eBusiness Strategies Announces the Fourth Annual Benchmark Survey; Survey to Measure Hotel Internet Marketing Strategies, Budget Planning and Best Practices / December 2009

HeBS Wins Major Web 2.0 Design & Development Awards / November 2009

Hospitality eBusiness Strategies Wins Three W3 Awards for Outstanding Achievement in Web 2.0 and Website Development / October 2009

Hospitality eBusiness Strategies (HeBS) Announces Hotel Indigo New York City-Chelsea Website Launch / July 2009

HeBS Awarded “Best in Class” Interactive Media Award for Outrigger Lodging’s Grafton on Sunset Hotel Website / May 2009

Max Starkov of HeBS to Present at the CRM & Loyalty Strategies for Travel Conference in Atlanta; Chief Strategist Will Discuss How to Use Your Website as a Retention Tool at EyeforTravel Conference / February 2009

Max Starkov of Hospitality eBusiness Strategies to Receive Top 25 Most Extraordinary Minds in Sales and Marketing 2008 Honor At HSMAI Adrian Awards Gala Annual Gala Dinner to be Held Jan. 26 in New York City / December 2008

Hospitality eBusiness Strategies Wins Five Prominent Interactive Media Awards including Best in Class; Luxe Worldwide Hotels' New Brand Website Honored as Best in Class in Travel and Tourism 2008 / December 2008

Hospitality eBusiness Strategies Partners with The Tides Inn Chesapeake Bay Virginia; HeBS to increase direct online bookings and boost Internet marketing presence for The Tides Inn / October 2008

Hospitality eBusiness Strategies Announces the 2009 Benchmark Survey; Survey to Measure Hotel Internet Marketing Strategies, Budget Planning and Best Practices / October 2008

Hospitality eBusiness Strategies (HeBS) Announces Luxe Worldwide Hotels New Website Launch / October 2008

Hospitality eBusiness Strategies to Present at MICE Asia 2008 in Kuala Lumpur / July 2008

Hospitality eBusiness Strategies Receives Top International Creative Awards - 2008 Summit International Awards / May 2008

Hospitality eBusiness Strategies Receives Official Honoree Distinction for the 12th Annual Webby Awards in 2008 / May 2008

Hospitality eBusiness Strategies Wins Gold Adrian Awards in 2007 / December 2007

Hospitality eBusiness Strategies Wins Three W3 Awards / November 2007

Hospitality eBusiness Strategies Wins Gold Adrian Awards in 2007 / December 2007

Hospitality eBusiness Strategies Receives Seven New Website Excellence Awards; Highest 2006 Interactive Media Awards and W3 Awards / November 2006

Hospitality eBusiness Strategies Wins Five Web Marketing Association Awards; 2006 WebAward for Best Travel Website / October 2006
...

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