San Diego Ca. Sept. 12, 2012 – iRates, a new-generation Pricing and Revenue Management System for profit maximization in hotel operations, has been selected as one of the most innovative companies in the Hotel Technology arena of the Hospitality industry.  Mr. Vadim Asadov, CEO of iRates, will be presenting at the EyeforTravel Distribution Summit NA September 13-14, 2012, in Las Vegas.  Mr. Asadov will be presenting in the Eye on Innovation segment of the Summit.

EyeforTravel's Travel Distribution Summit North America 2012
Caesars Palace Las Vegas Hotel & Casino, September 13-14
Now in its 13th year, EyeforTravel's TDS N. America Summit is the leading strategic and networking forum for Senior Online Travel, Tourism and Hospitality executives to understand, shape and profit from the changing face of the industry.  The summit brings together leading global hotels, airlines, OTAs, GDS, Cruises, Destinations and travel technology companies from across N. America and beyond for 2 days of best-practice strategies, cutting-edge trends and vigorous debate - As well as powerful networking with an unrivalled industry elite.

For more information, click the link: http://events.eyefortravel.com/travel-distribution-summit-north-america/index.php

About iRates LLC.
iRates LLC, was founded in 2011 as a spin off from Neurok Techsoft LLC, a San Diego based company that provides intellectual data processing services. The company’s success rests on extensive experience in programming, R&D, in-depth marketing research, and Revenue Management.

This new-generation Hotel Revenue Management system has taken its roots in the theory of Machine Learning, and while the algorithms have been applied successfully to various problems they are unprecedented in the Hospitality Industry.

The iRates Revenue Management System is an integrated analytical instrument that organizes and automates the Pricing and Revenue Management business process, including data analysis and decision making (based on user preference).  The System defines specific actions that need to be taken in order to achieve highest yield from the hotel operations.  By doing so, iRates achieves a 20% to 30% RevPAR increase, according to our clients’ STAR Reports, and begins to show these results beginning day one after installation.