Exton, PA — Sept. 20, 2012
— A recent
Tnooz article,
title “
How
to Optimize the Mobile Travel Experience,” reports that tablet
computers
continue to gain mainstream adoption, with 55% of all mobile bookings
now
coming via tablet devices, according to Travelocity statistics. The key
for successful hotel deployment is to “recognize tablets
as a distinctive channel and create relevant and unique experiences
that
connect with the 'on the couch' mindset of the tablet user.”
SuiteLinq Inc., the
leading single-source provider of in-room, on-site and mobile content,
connectivity and commerce to hotels, has identified the top 10 services
that hotels should feature via an in-room tablet offering in order
to remain competitive.
Today's travelers are demanding content at their
fingertips, and
they want it in an easily accessible format that is larger than their
smartphone but more comfortable to use than a laptop, especially when
lounging
on the bed or sitting in an easy chair,” said Craig Ziegler, SuiteLinq
President. “Our customers are realizing tremendous usage rates and
added
revenues with SuiteLinq's
Q | Touch™
in-room tablet
platform. The top 10 service features incorporated are designed to
enhance the
overall guest experience while driving revenues via on-site commerce,
promotions,
and advertising opportunities.”
Top 10 Q | Touch Tablet Services:
- Guest Services:
Present concierge services, food-and-beverage promotions, restaurant
reservations, room-service ordering, wake-up call, housekeeping
requests, surveys, and more.
- Integration-Ready POS:
Connect spa management systems, ticket purchasing, and similar
reservation-booking engines enabling commerce from the room.
- Message Center &
Marquee: Engage in two-way messaging between staff and
individual rooms, floors, group codes, or the entire property.
- My Account: Allow
access to folio review, express check-out, loyalty program integration,
parental controls, and language preferences.
- Travel Info:
Display flight tracking, local weather, local traffic, world time,
boarding pass printing, and airline and transportation information.
- Maps and Wayfinding:
Help your guests travel from point A to point B by offering easy to
navigate wayfinding tools. Identify hotel outlets, meeting rooms,
recreational facilities, and surrounding area activities.
- Business Services:
Provide Microsoft® Word, Excel, PowerPoint file creation and
sharing plus from-room document printing.
- Social Media: Drive
new followers and use positive posts as content to drive on-site venue
patronage.
- Embedded rich media
advertising: Invite third parties and local retailers /
entertainment venues to share in revenues by promoting their services
to your guests.
- Booking Engine:
Entice your guests to make a reservation for their next stay at your
hotel offering rewards for immediate booking while they are thoroughly
engaged in their stay experience.
“Any service the hotel offers that
contributes directly or indirectly to loyalty and the bottom line
should be
offered via the in-room tablet,” Ziegler said. “Today's travelers are
used to
transaction-based mobile prompts, and they are looking for ways to
engage with
the hotel to improve upon their experience. These 10 services are
proven to
generate more on-premise revenues by connecting guests to
commerce-driven
programs and promotions. In the case of integration-ready POS services
and
embedded rich-media advertising, partnering with relevant third party
businesses and services positively impacts the bottom line.”
By integrating
Q | Touch with
SuiteLinq’s
Q
| Console content-management system, hotels can easily
streamline
content, services and performance analytics across all devices. Data is
then
stored off premise in Microsoft's scalable, cloud-based Azure solution
which
serves as an integration hub, capable of communicating with other
Microsoft platforms.
“At the end of the day, when hotel guests
want comfort and convenience, we are finding that tablets are the
mobile device
of choice,” Ziegler said. “Our customized
Q
| Touch in-room devices are easy to install, easy to manage,
easy for your
guests to use, and the most feature-rich and flexible interactive
devices
available. It’s the ideal way to put all hotel amenities and on-site
commerce
opportunities in front of guests when they are ready to engage – and
buy.”
About SuiteLinq:
SuiteLinq is your
single-source solution for
deploying and managing a full “suite” of in-room, on-site, and
hand-held
digital amenities designed to engage hotel guests in your brand
experience. Our
IPTV, IPVOD, mobile, desktop,
laptop, tablet, and touch-screen products are
completely integrated and commerce-ready. For
hotel guests, SuiteLinq makes it easy to stay entertained, explore, and
spend more during their stay. For the property, SuiteLinq opens the
door
to getting the most out of POS, PMS, and CRM systems – putting them
into action
to power the targeted marketing and on-site commerce that make guests
feel
recognized and rewarded throughout their stay and beyond, generating
long-term
value.
The
SuiteLinq interactive platform consists of six modular components:
- Q | VisionTM - offering free-to-guest
programming and Video-On-Demand via IPTV;
- Q | LinqTM - delivering a feature-rich
interactive portal via local HSIA and WiFi connectivity;
- Q | MobileTM - driving on-site amenity
purchases via a mobile app for iPhone, Android, Win Phone 7,
Blackberry, iPad and similar tablets;
- Q | TouchTM - presenting content via in-room
and public area desktops, kiosks and Microsoft SurfaceTM
multi-touch/-user interactive devices;
- Q | ConsoleTM - deploying and managing content,
services and performance analytics on all these devices via SuiteLinq's
Content Administration System; and
- Q | GamingTM - turning casino guestrooms into
personal gaming parlors (where law allows) and opening new revenue
streams on existing digital slot machines.
SuiteLinq
collaborates with premier industry innovators to deliver an ecosystem
of
integrated technologies and digital services. Corporate headquarters
are
located at 841 Springdale Drive, Exton, PA, 19341. For more
information, visit
www.suitelinq.com.
SuiteLinq is a proud member of the LINQ360 Innovation Center powered by
Microsoft located at 9555 Hillwood Drive, Las Vegas, NV, 89134. To
learn more,
visit
www.linq360.com.