Hotel Online
News for the Hospitality Executive


advertisement

 
 

76% of U.S. Travelers Share Travel Experiences on Social Networks
According to
TripAdvisor Survey

Of the 1,700 Surveyed,
42% Use Social Media for Travel
Planning while 40% Use it for Travel Inspiration

 
NEWTON, Mass., Sept. 20, 2012TripAdvisor®, the world’s largest travel site, today announced the results of its social media travel survey of more than 1,700 U.S. respondents. The findings reveal a strong correlation between social media and travel, as 76 percent said they share travel experiences via social networks.

Forty-two percent use social channels for travel planning while 40 percent do so for travel inspiration. Sixty-four percent most often refer to a travel research site such as TripAdvisor for travel inspiration.

What Travelers Share
Photo sharing is the most popular pursuit for those using social channels, as 91 percent of respondents are posting photos of their vacations. Fifty-seven percent post status updates, and 34 percent use “check-ins” while traveling.
During a trip, travelers most often “check-in” when arriving at their hotel (27 percent), a landmark/attraction (25 percent), or a restaurant (19 percent).

When Travelers Share
Sharing trip details is popular on the road and at home. While 39 percent usually share travel experiences on social channels following their trip, 52 percent said they share trip details both while traveling and after returning home.

Despite the popularity of social channels, a scrapbook or photo album remains the most popular choice for documenting extended trips, according to 49 percent.

Why Travelers Share
The primary reason travelers share their trip experiences on social networks is to update friends and family on their whereabouts, according to 36 percent and 27 percent noted the fun to share all their exciting photos and news. Thirty-seven percent think social networks have made travel planning easier.

How Travelers Share Content on TripAdvisor
  • TripAdvisor recently reached the milestone of 75 million reviews and opinions
  • Travelers share more than 50 contributions on TripAdvisor every minute
  • TripAdvisor features more than 11 million traveler photos
  • One in four reviews submitted each day on TripAdvisor are written by a Facbeook-connected user
  • Millions of reviews and ratings are shared between friends on TripAdvisor
“It’s clear that travelers have a passion for sharing their vacation experiences through social networks both during and after their trips,” says Adam Medros, vice president of global product for TripAdvisor. “With engaging social tools, apps and a network of Facebook friends available on TripAdvisor, we’re excited to see the trend continue of more travelers sharing and tapping into their wisdom of friends.”

About TripAdvisor
TripAdvisor® is the world’s largest travel site,* enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 60 million unique monthly visitors*, and over 75 million reviews and opinions. The sites operate in 30 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other travel media brands, and together the sites attract more than 74 million unique monthly visitors.** TripAdvisor, Inc.’s travel media brands include www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.tingo.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.

*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, July 2012

**Source: comScore Media Metrix for TripAdvisor, Inc. and its subsidiaries, Worldwide, July 2012

©2012 TripAdvisor, Inc. All rights reserved.

Contact:
 
TripAdvisor, Inc
www.tripadvisor.com


 

Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here  

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: U.S. Hoteliers Optimistic for Upcoming Fall Travel Season; 47% of Hotels Expect Higher Rates Compared to Last Year According to New TripAdvisor Survey / July 2012

U.S. Bathers Remain Oblivious to Beach and Pool Etiquette; Number 1 Annoyance Continues to be - Blasting Loud Music / July 2012

Bathers Oblivious to Beach and Pool Etiquette; Number 1 Annoyance - Blasting Loud Music / TripAdvisor Survey / June 2011

Guests Often Violate Some Form of Pool or Beach Etiquette; Number 1 Annoyance - Hogging Poolside or Beachside Chairs / TripAdvisor Survey / July 2009

What's Hot in Future Travel Trends and Destinations: 2009 TripAdvisor-Survey / October 2008

The Top 10 Hippest Hotels for the Fashion Foward in the World / TripAdvisor Survey / September 2008
.

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.