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The Ladies and Gentlemen of The Ritz-Carlton Are Committed to Luxury Service
and the Creation of Memories for Guests


Evolution of Digital Space Allows for Opportunities to Showcase How These Memories
are Made Thorugh New Videos, 'The Art of The Craft'

CHEVY CHASE, Md., Sept. 5, 2012 -- The Ritz-Carlton Hotel Company, L.L.C. has pulled back the curtains to their highly coveted luxury service organization, and placed the spotlight on their ladies and gentlemen in a video series entitled 'The Art of The Craft".

"At The Ritz-Carlton, we specialize in creating memories for our guests at every touch point of their experience. From concierge services, to housekeeping, to our sommeliers and shoe shine valets, there is a significant amount of dedicated craftsmanship and care that goes into making memories for the discerning world traveler," stated Herve Humler, President and Chief Operations Officer, The Ritz-Carlton Hotel Company. "'The Art of The Craft' centers on how significantly the craftsmanship of true professionals can impact your experience with our brand, and just what goes into being a lady or gentleman of The Ritz-Carlton."

In the new digital video series, the camera's focus is on a particular lady or gentlemen representing a specific profession within the organization. In the first four videos released from a series of ten, we meet a sommelier in California wine country, a culinary master, a housekeeper at the highest hotel in the world and a shoe-shiner in Istanbul. They share details of the role they play within The Ritz-Carlton and the opportunity they have to make a difference to a guest's experience, beyond the expected.

One year ago, The Ritz-Carlton introduced an entirely new communications approach with the launch of 'Let Us Stay With You'. Through the use of artwork, messaging, and digital experience platforms, guests are requested to allow The Ritz-Carlton to be much more than just a hotel; indeed to be that indelible memory that lasts a lifetime. The brand platform delivers the message in an intriguing fashion, drawing explicitly on a guests' power of memory, by creating serendipitous moments that recall the beautiful facilities, one-of-a-kind on-site experiences, and services provided by their ladies and gentlemen.

'Let Us Stay With You' declared the company's clear point of view by defining those rare and special things that characterize true luxury. In a continuation of their story, "The Art of The Craft" showcases how those memories are made at The Ritz-Carlton.

"With the rapid evolution of the digital space, we have the opportunity to provide a peak behind the scenes to see what goes into a Ritz-Carlton experience by using the sophisticated format of digital video," said Chris Gabaldon, Chief Sales and Marketing Officer, The Ritz-Carlton. "It allows us to tell our story elegantly and with relevant content, there by deepening the relationship we have with consumers who know the brand, and potentially creating new relationships with people who would like to know more about us."

The current series includes four pieces of film, each of which depicts The Art of The Craft. They can be viewed on The Ritz-Carlton website here: www.ritzcarlton.com/artofthecraft

And can also be viewed on YouTube as follows:
Chef de Cuisine in Germany: http://www.youtube.com/watch?v=Aw0fjO3X6Pg
Sommelier in California wine country: http://www.youtube.com/watch?v=u8aC20KvRJY
Housekeeper in Hong Kong: http://www.youtube.com/watch?v=0KEavRCAyi0
Shoe Shine Valet in Istanbul: http://www.youtube.com/watch?v=1xr21lnp1IA

About The Ritz-Carlton Hotel Company, LLC
The Ritz-Carlton Hotel Company, L.L.C., of Chevy Chase, Md., currently operates 80 hotels in the Americas, Europe, Asia, the Middle East, Africa, and the Caribbean. More than 30 hotel and residential projects are under development around the globe. The Ritz-Carlton is the only service company to have twice earned the prestigious Malcolm Baldrige National Quality Award, an award that originated in 1987. Its purpose is to promote the awareness of quality excellence, recognize quality achievements of companies and publicize successful quality strategies. The Ritz-Carlton Hotel Company won the award in 1992 and 1999. For more information, or reservations, contact a travel professional, call toll free in the U.S. 1-800-241-3333, or visit the company web site at www.ritzcarlton.com. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NYSE:MAR).

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Contact:

Allison Sitch
Vice President, Global Public Relations
Phone: +1 301 547-4784
Email: allison.sitch@ritzcarlton.com

The Ritz-Carlton Hotel Company, L.L.C.
www.ritzcarlton.com

4445 Willard Avenue - Suite 800
USA - Chevy Chase, MD 20815
Phone: (703) 941-6225
Fax: 703-941-7492
Email: info@ritzcarlton.com


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Also See: The Ritz-Carlton Hotel Company, L.L.C. Opens Its First Hotel In Austria On Iconic Schubertring Boulevard, the 202-room Ritz-Carlton Vienna / August 2012

Ritz-Carlton Hotel Company Opens The 250-room Ritz-Carlton, Saigon in Vietnam, Owned by the Bitexco Group / July 2012

Ritz-Carlton Hotel Company Opens the 97-room Ritz-Carlton, Okinawa in Japan / May 2012

The 129-key Ritz-Carlton, Montreal in Quebec, Canada to Reopen Following Extensive $200 Million Restoration / May 2012

Andrew Neubauer III Appointed as Director of Sales and Marketing at The 251-room Ritz-Carlton Lodge, Reynolds Plantation in Georgia / May 2012

Verny Capital and The Ritz-Carlton Hotel Company, L.L.C. to Open the 202-room Ritz-Carlton Vienna, the Brand's First in Vienna, Austria / December 2011

The Mission Hills Group Partners with Marriott to Manage New Ritz-Carlton and Renaissance Hotels at Mission Hills in Hainan, China; Establishing Asia-Pacific’s First Ritz-Carlton Golf Resort Hotel / November 2011

Ritz-Carlton Hotel Company Opens the 493-room Ritz-Carlton, Riyadh Located in Diplomatic Quarter and Adjacent to King Abdul Aziz Conference Centre in the Kingdom of Saudi Arabia / October 2011

Dorado Beach, a Ritz-Carlton Reserve in Puerto Rico Slated to Open in December 2012, Partners with Chef José Andrés for his First Restaurant Outside of the Continental U.S. / October 2011

The Ritz-Carlton Hotel Company, L.L.C. Signs Agreements with The Shanghai Greenland Group for Two Ritz-Carlton Hotels in Wuhan and Dalian, China / September 2011

The Ritz-Carlton Hotel Company to Launch the First Reserve Property in the Americas with the 115-key Dorado Beach, a Ritz-Carlton Reserve in Puerto Rico / July 2011

The Ritz-Carlton Hotel Company Assumes Management of Al Bustan Palace in Muscat, Oman / July 2011

The Ritz-Carlton Hotel Company Outlines Global Expansion Initiative; Plans to Add 36 Hotels and Residential Projects From Morocco to Mexico Through 2016 / June 2011

Ritz-Carlton Hotel Company Enters Kingdom of Saudi Arabia with the 493-room Ritz-Carlton, Riyadh Located in Diplomatic Quarter and Adjacent to King Abdul Aziz Conference Centre; Set to Open in Summer 2011 / May 2011

Abu Dhabi National Hotels and Ritz-Carlton to Open 532-key Ritz-Carlton Abu Dhabi, Grand Canal, the First Ritz-Carlton in Abu Dhabi / April 2011

The Ritz-Carlton Hotel Company Opens the New 267-room Ritz-Carlton, Toronto / February 2011

Ritz-Carlton Hotel's to Operate New Build 124-Villa Ritz-Carlton Reserve in Los Cabos, Mexico Through a Joint Venture with Grupo Questro and Trinity Investments L.L.C. / February 2011

Ritz-Carlton Opens its Second Hotel in Dubai, the 341-room Ritz-Carlton, Dubai International Financial Centre (DIFC) Featuring a 10-storey Waterfall / January 2011

Ritz-Carlton Hotel Company Opens Fourth Hotel in Mainland China, the 351 room Ritz-Carlton, Guangzhou / March 2008

The Ritz-Carlton Hotel Company Pioneering a New Brand Extension; Future Sites for Ritz-Carlton Reserve Include Thailand, Costa Rica, Puerto Rico, Turks & Caicos and The United Arab Emirates / December 2008

Shangri-La Hotels and Resorts Opens 50th Hotel - the 704 room Shangri-La Hotel, Guangzhou / March 2007
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