News for the Hospitality Executive |
HONG KONG, Sept. 6, 2012 -- The Peninsula Hotels,
Asia's
oldest hotel brand, today ushered in a new era with three landmark
debuts, the
launch of "Peninsula Moments," a new multi-million-dollar
global
brand campaign, the new PenCities online travel journal and a HK$450
million
revitalization of its flagship hotel, The
Peninsula Hong Kong, featuring advanced in-room technology that
will set
new standards of guest personalization.
Peninsula Moments Conceived and developed in house, the global campaign showcases the magic that The Peninsula brings to its guests using photography, video and behind-the-scenes footage, with each image and scene telling a story. Moments and memories to remember, each reflecting an authentic sense of destination, are brought to life with images of stunning architecture, thoughtful service and the genuine desire of Peninsula staff to showcase the very best of their cities. "As one of the world's oldest hotel groups,
Peninsula
icons throughout our hotels showcase the brand's heritage, personal
service and
continued commitment to inspire, surprise and delight, and these new
images and
videos capture this spirit perfectly," said Peter C. Borer, Chief
Operating Officer. Audiences can see Peninsula Moments in
print, online and
tablet versions of top luxury, lifestyle, travel and business magazines
worldwide beginning in September. The first two in a series of 10
90-second
films were unveiled today on www.youtube.com/thepeninsulahotels.
Subsequent films to be
released from September 2012 through March 2013 will transport viewers
to each
of the nine cities where Peninsula has hotels. To capture "Peninsula Moments," Peninsula
tapped Russel
Wong, a Singapore-based
photographer known for his celebrity portraits and his photography for
major
motion pictures such as Underworld, Crouching Tiger, Hidden Dragon,
Hero
and The House of Flying Daggers. "I wanted it to appear very narrative,
almost like
scenes from a movie," said Wong. "I tried to inject a romantic notion
into the overall campaign, and hopefully it's all uniquely Peninsula." Complementing the still photography are the
films produced
by Ridley Scott
Associates
and directed by Jean-Claude
Thibaut and Antony
Crook, whose previous work has included videos for Louis Vuitton,
Hermes
and Boss. Each film evokes a sense of destination and luxury, inspiring
the
viewer to see Peninsula destinations as never before through scenery
and music. "My main objective was to amaze the audience
with real
stories and authentic moments to capture the overall magic of The
Peninsula
Hotels, fueled by the staff's genuine desire to inspire, with their
unique
approach to their work giving an original view on each city," said
Thibaut. Peninsula fans can go behind the scenes of
each shoot by
connecting with the brand at www.peninsula.com/moments, www.youtube.com/thepeninsulahotels
and on each hotel's Facebook page. "The Making of Peninsula Moments"
tells the story of each scene through photos, videos and interviews
that
highlight what makes Peninsula unique. Travelers planning a visit to any Peninsula destination can access insider travel and lifestyle information in the new PenCities, a new online luxury lifestyle journal making its debut today at www.peninsula.com/PenCities. Developed exclusively for The Peninsula Hotels by LUXE City Guides, PenCities presents a selection of insider recommendations covering the latest openings, restaurants, galleries, bars, classic favorites, special events, seasonal celebrations and smart things to do in each of The Peninsula Hotels' cities worldwide, plus emerging new luxury lifestyle and travel trends. The Peninsula Hong Kong HK$450 Million Renovation Also today, Peninsula's legendary flagship hotel, The Peninsula Hong Kong, unveiled the first phase of its landmark HK$450 million room enhancement program, featuring a stunning new interior design and pioneering guest technology. "Today, we're celebrating both the re-launch
of an
icon, as well as cementing this hotel's place firmly in the future,"
said Peter
Borer. "Innovation is part of The Peninsula's DNA, and the
guest-focused
technology we are unveiling will elevate guest stays to a whole new
echelon of
experiential luxury." Conceived by the in-house design team of The
Peninsula
Hotels, assisted by Gettys
interior design, the new rooms and suites feature a bespoke luxury
aesthetic
that references the glamour of private yachts, motorcars and jets.
Simple
details and custom-made Cassina
and Poltrona Frau furnishings work in elegant
synchronization –
from streamlined entertainment centers to the beige leather-finish and
glossy
patina of walnut writing desks and vanity tables with retractable
illuminated
mirrors – discerning guests have everything they need at their
fingertips. Complementing the glamorous bespoke
furnishings of its rooms
is the next generation of in-room technology, enabling new standards of
guest
personalization. Renowned for its pioneering technology, Peninsula
introduces
its next generation of intuitive in-room enhancements, which include:
For more information on Peninsula Moments or
The Peninsula
Hong Kong, please visit The Peninsula Hotels' new Media Room on www.peninsula.com/mediaroom
and connect at www.facebook.com/thepeninsulahongkong. Incorporated in 1866 and listed on The Stock Exchange of Hong Kong (00045), HSH is the holding company of a Group which is engaged in the ownership, development and management of prestigious hotel, commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of transport, club management and other services. The hotel portfolio of the Group comprises The Peninsula Hotels in Hong Kong, Shanghai, Beijing, New York, Chicago, Beverly Hills, Tokyo, Bangkok, Manila and Paris (opening in 2013). The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and The Peak Tramways, St. John's Building, The Landmark in Ho Chi Minh City, Vietnam and the Thai Country Club in Bangkok, Thailand. |
Contact:
Ms
Sian Griffiths Director of Communications The Peninsula Hotels Tel: (852) 2840 7239 Fax: (852) 2840 7499 E-mail: [email protected] Website: www.peninsula.com |