News for the Hospitality Executive |
Washington,
D.C., 09/18/12- The
Knowland Group, a
leading provider of business development solutions for the hospitality
industry, is proving once again the immense value of its data with
another
example of a tremendous ROI from Knowland products. Early in 2012, the
hospitality technology company pulled data for a major hotel brand’s
regional sales
team that has resulted in nearly $20 million in new revenue.
The Market Sales Leader for that regional sales team wanted the data to help in their efforts to shift market share from their comp set hotels. Knowland provided them hundreds of new business opportunities to pursue. In the last six months, the hotel sales team has used that Knowland data to shift almost $20 million in revenue from their comp set hotels. This includes approximately 56,000 room nights for events now through 2019. “This is a great example of the true power of Knowland data to radically improve the way a hotel finds and closes group business,” said Knowland CEO Michael K. McKean. “With our business development products and services, hoteliers can drive new revenue like never before.” Whether it is a major hotel brand conducting a nationwide campaign or a select service property looking for more local business, Knowland can deliver the information and tools hoteliers need to exceed sales expectations again and again. About The Knowland Group The Knowland Group is a proven innovator, developing intuitive marketing products and services that streamline and support event and group sales in the hospitality industry. The company, headquartered in the Mid-Atlantic region of the United States, serves more than 3,000 hotel clients and 25,000 users globally. Knowland was ranked as the 76th fastest growing software company (public or private) in North America by Deloitte and the second fastest growing private company in the travel industry for both 2009 and 2010 by Inc. Magazine. For more information, visit www.KnowlandGroup.com, call 410-860-2270, or follow us on Twitter @knowlandgroup. |
Contact:
Kaitlin Scoffone, Sales Strategy
Coordinator The Knowland Group (443)-206-3697 [email protected] |