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Hard Rock International and Mission Hills Group to Open Hard Rock
Hotels in Shenzhen and Haikou, China in 2015

September 11, 2012 - Orlando, Fla. – 
Hard Rock International – with hotel locations from Bali and San Diego to Singapore and Macau – announces two Hard Rock Hotels in Shenzhen and Haikou, targeted to open in 2015 in collaboration with Mission Hills Group, the world’s leading golf brand and driving force behind China’s sports and leisure industry. The 280-room Hard Rock Hotel Shenzhen and 250-room Hard Rock Hotel Haikou will feature Hard Rock’s famed rock ‘n’ roll design elements, as well as guest amenities inspired by its music roots, while seamlessly fusing with the stylistic elements of Mission Hills and the surrounding landscape.

"The expansion of Hard Rock Hotels into China is a momentous event,” said Hamish Dodds, president and CEO of Hard Rock International. “We couldn’t ask for a better partner than Mission Hills and are excited to share Hard Rock Hotel’s unique style and attitude with a Chinese population thirsting for new entertainment experiences.”

Hard Rock Hotel Shenzhen, at 22-stories tall and covering nearly 10 acres, will feature a Body Rock® fitness center, signature restaurants, entertainment lounge, recording studio, nightclub and more, in addition to a top floor solely comprised of luxurious suites. Hard Rock Hotel Haikou, encompassing more than eight acres, will be located in the carbon-friendly Town Center development on tropical Hainan Island, and will complement the resort’s world-class golf, shopping, dining, entertainment and cultural elements.

“The addition of the iconic Hard Rock brand is further evidence of Mission Hills’ powerful international reach,” says Dr. Ken Chu, chairman of Mission Hills Group. “As China’s only hotel embracing and implementing music throughout the guest experience, they will be a welcome addition to our unmatched selection of recreation options in Shenzhen and Haikou.”

Other attractions at Shenzhen’s Mission Hills Centreville, covering nearly 125 acres, will include internationally renowned hotels, a luxury spa, an auto exhibition center, a 1,000-seat Orange Sky Golden Harvest cinema, a Brunswick bowling center, an ice skating rink, an eXcape simulation racing centre and more.

Conveniently located on the Pearl River Delta and within a one-hour drive of Shenzhen, Mission Hills Centreville, guests also enjoy convenient access to major expressways, drastically reducing travel time between Mission Hills and downtown Shenzhen, Dongguan and Hong Kong. With the ‘World’s Largest Golf Club’ at its core, Mission Hills is the landmark of Shenzhen. The commercial potentialities of both Shenzhen and Dongguan will be immensely enhanced with the addition of Mission Hills Centreville.

Internationally recognized as a world-class entertainment and lifestyle brand, Hard Rock Hotels & Casinos offer stylish and contemporary design, unparalleled service and the thread that unites them all – music. Hard Rock’s current Hotel and Casino portfolio is located in the world’s most enviable resort destinations, as well as urban gateway cities. Hard Rock Hotels cater to the evolving and distinctive needs of today’s cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable properties, whether for business or leisure travel.

For more information or to book a stay at any of the Hard Rock Hotels & Casinos, please visit www.hardrockhotels.com.

About Hard Rock International
With a total of 179 venues in 54 countries, including 140 cafes and 18 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore, Punta Cana, Panama, Cancun and Vallarta.  Additional hotel and casino projects planned to open include Riviera Maya in 2013 and Abu Dhabi in 2014.  Additional announced hotel and casino projects include Aruba, Hungary and Northfield Park.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com.  For more information on Hard Rock International, visit www.hardrock.com.

About Mission Hills Group
Mission Hills Group (www.missionhillschina.com), owner and operator of Mission Hills in the heart of the Pearl River Delta and the tropical island of Hainan, is the pioneer in China’s fledgling hospitality, sports and leisure industry.

Founded in 1992, Mission Hills is recognized as the leading golf brand in the world and synonymous with high-end, luxurious and exquisitely-designed residences. Mission Hills has been the major driving force behind the sports and leisure industry in China. Its three world-class integrated leisure and wellness resort destinations have hosted more than 100 international tournaments. Mission Hills has also been accredited the “World’s Largest Golf Club” by the Guinness World Records. With the number of both domestic and international visitors surpasses three million each year, Mission Hills was named the 5A Level Tourist Attraction by National Tourism Administration in 2011.

Mission Hills’ properties sprawl over 40 sq. km. They include 22 championship courses designed by renowned players and architects from five continents, five-star resorts, award-winning spas and volcanic mineral springs, an international convention center, golf academies and Asia’s largest tennis facility. Mission Hills is also the official training headquarters of China’s Tennis and Golf Associations.

The Group’s “golf and more” leisure philosophy has catalyzed its tourism-related business expansion. Mission Hills Centreville and Mission Hills, Lan Kwai Fong, Haikou are family-friendly metropolitan leisure complexes and low-carbon town centers. Hubs for business, leisure, wellness and entertainment, their highlights include 1,000-plus international anchor brands featuring the latest fashion labels, finest jewelry and watches; trendiest restaurants, cafes and bars; state-of-the-art multiplex cinemas; ice skating rinks; bowling alleys; world-renowned auto showrooms; and many other exciting offerings. A total of six hotels are showcased in these developments, among them Marriott International's Ritz-Carlton and Renaissance hotel brands, and Hilton International.

Today, Mission Hills Group has achieved many milestones and become the preeminent conglomerate in the sports, tourism, leisure and entertainment industry. The next breakthrough in the Group’s evolution will occur as it brings its tried and true branding and golf management services to Beijing, Shanghai, Xian, Yunnan, Chongqing and other destinations.

Contact:

Samantha Schmidt/Jennifer Jackson
The Zimmerman Agency
+1-850.668.2222
sschmidt@zimmerman.com

Mission Hills media information
Ms. Mona Li
Mission Hills China
+86 755 2802 0888 Ext. 38890
monali@missionhillschina.com


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