News for the Hospitality Executive
Accor Reaches a Secured Pipeline in
Brazil of 90 Contracts
September 28, 2012 - Accor, the world leader hotel operator and market leader in Brazil, announces a record secured pipeline of 90 contracts to be delivered by 2016. The Group network in Brazil will increase by 13,819 new rooms, generating more than 3,600 jobs. With these developments, Accor strengthens its leadership in the country and further fortifies its position in Latin America.
For Roland de Bonadona, COO of Accor Latin America, the expansion of the hotel sector has been positively impacted by the political and economic momentum in Brazil, meaning greater investment and higher investor confidence. "From an economic point of view, Brazil is experiencing a very favorable moment for business in general and hotels specially. The rise of the middle class and proximity to major events like the FIFA World Cup and the Olympic Games, which, although do not influence Accor’s business decisions, have encouraged investments in the country infrastructures", he explains.
In 2012 alone, the Group will open 22 new hotels /3,068 rooms in Brazil (11 of these hotels have already opened). Accor has also signed since January contracts for the development of 19 new hotels, 42% under the franchise model.
The company’s ambition is to open 4,000 new rooms every year in Brazil or the equivalent of 25 hotels per year in the Country. Accor’s partners will invest approximately $1.5 billion by 2016 in Brazil.
Acquisition of the South-American network of Grupo Posadas
Recently Accor has announced the acquisition of the South American hotel portfolio of Grupo Posadas for $275 million. Once finalized, this transaction will include 2,600 rooms (15 hotels) and a secured pipeline of 2,000 rooms (14 hotels) in Accor’s Latin American portfolio.
Since 19 of the 29 concerned hotels are located in Brazil, the Group’s network in this country will reach 27,812 rooms (167 hotels) and a secured pipeline of 15,104 rooms (98 hotels), covering the spectrum of hotel segments and resulting in a reinforced presence in the Up & Midscale segment.
Hotels to be opened in 2012
ibis Novo Hamburgo
ibis Passo Fundo
ibis Vitória Praia de Camburi
Mercure Salvador Boulevard
ibis Feira de Santana
Accor, 34 years of history in Brazil
Present in Brazil for 34 years, Accor has a current network of 153 hotels (24,109 rooms) covering all segments, from luxury to budget. Accor Brazil dedicates significant resources to offer real perspectives of professional growth to its employees. Accor created the Academie, Latin America’s first corporate university, 19 years ago and for the 15th year Accor was elected as one of the “Best Companies to Work for Brazil” by the Great Place to Work Institute.
At a global level, Accor has recently launched a new ambitious sustainable development program that involves customers, partners and employees in order to improve Accor’s sustainability performance. With PLANET 21, the Group is making 21 commitments and the same number of quantified goals for the year 2015. Today the Group is rolling-out this program worldwide, including in Brazil.
Accor, the world's leading hotel operator and market leader in Europe, is present in 92 countries with more than 4,400 hotels and 530,000 rooms. Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons/ibis Styles, Etap Hotel/Formule 1/ibis budget, hotelF1 and Motel 6 - provide an extensive offer from luxury to budget. With more than 180,000 employees* in Accor brand hotels worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.
*Including 145,000 in owned, leased and managed hotels
VP Communication EMEA and
Global Media Relations
+33 1 45 38 18 28
Director - Communication and Sustainable Development Accor Brazil
Tel: +55 11 3818-6357
Corporate Press Relations
+33 1 45 38 87 08
Opens First Pullman in the UK with the 312-room Pullman London St
Pancras / September 2012
Opens the 331-room Pullman Anshan Time Square in Liaoning Province,
China; China Becomes the Biggest Market for the Pullman Network /
Opens the 550-room Ibis Hong Kong Sheung Wan, the Second Ibis in Hong
Kong / August 2012
and Hines Property to Develop the $65 Million 307-room Ibis Adelaide in
Australia / July 2012
Acquires the South American Hotel Portfolio of Grupo Posadas for $275
Million; Transaction Includes 15 Hotels (2,600 rooms) and a Secured
Pipeline of 14 Hotels (2,000 rooms) / July 2012
Birem Joins Accor as Senior Vice President Direct Sales / April 2012
Pullman Hotels Expands in Europe with the Pullman Munich in Germany and
the Pullman Eindhoven Cocagne in The Netherlands / February 2012
Completes Another Record Year of Expansion in Asia Pacific; Adds 67
Hotels in the Region and Acquires Mirvac Hotels & Resorts /
Hotel Bangkok and V Villas Hua Hin Appoints Wanida Tardivel as Director
of Business Development & Strategy / May 2011
Appoints its First Fiji-born Hotel Manager, Jack Work, as Hotel Manager
of the Mercure Nadi in Fiji / March 2011
Terminates Gilles Pélisson as CEO, Denis Hennequin to Assume
Position January 2011 / November 2010
Plans to Double the Number of Hotels in Latin America to 300 Following
Separation of the Hospitality and Service Units / July 2010
Huong Liberty Building a 300-room Accor Branded Pullman Hotel in Ho Chi
Minh City / June 2010
|Accor Asia Pacific Expansion Continues with Five New Pullman Hotels in China, Thailand and Vietnam / August 2009|