Washington, September 5, 2012 – The American Hotel & Lodging Association (AH&LA) and The Sieb Organization, a Phoenix-based global marketing and supply chain management firm, today announced a national partnership that provides AH&LA members competitive foodservice procurement, distribution, and marketing offerings via the Hotel Cuisine & Lifestyle (HC&L) initiative.  Launched in 2009, HC&L currently serves more than 750 hotel members including independent/franchised hotels, hotel management companies, and national chains.

Qualified and compliant HC&L members can save between 15-18% on their food and non-food purchases through contract pricing and rebate incentive programs. In addition, Sieb provides members with an integrated base of marketing and programming services designed to upgrade their positioning and drive incremental revenue in all hotel foodservice outlets and departments.  Targeted to the U.S. lodging channel, the HC&L initiative was developed by The Sieb Organization in partnership with Sysco Corporation.

“AH&LA is eager to launch this new benefit as it provides our members with the same buying power and discounting that only a few have enjoyed in previous years,” said AH&LA President/CEO Joe McInerney.  “Foodservice has long been one of the industry’s most difficult areas to manage, but hoteliers using this program can implement strategies that can be customized to their specific needs to help improve and grow business.”

“Over the past 15 years Sieb and Sysco have worked closely with lodging businesses to lower their procurement and distribution costs, upgrade product quality levels, and drive revenue enhancement,” said Eric Sieb, CEO/principal.  “The HC&L initiative is dedicated to supporting the foodservice challenges and needs of our hotel members, and our partnership with AH&LA opens the door to expanding this membership base through a shared vision and commitment to building an active and productive hotel foodservice community.”

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The Sieb Organization is a Phoenix-based global marketing and supply chain management firm that specializes in developing and implementing revenue strategies for B2B and B2C companies targeting affluent U.S. markets and consumer segments. The firm focuses on three primary areas: brand development, marketing and communications and supply chain management. For more than 20 years, Sieb has been responsible for developing and managing initiatives for clients across the United States and several countries including Argentina, Canada, the Caribbean, Italy and Scotland. For more information on Sieb visit the company’s website at www.sieb.com.

Sysco is the global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Its family of products also includes equipment and supplies for the foodservice and hospitality industries. The company operates 177 distribution facilities serving approximately 400,000 customers. For the fiscal year 2011 that ended July 2, 2011 the company generated record sales of more than $39 billion. For more information about Sysco, visit the company’s Internet home page at www.sysco.com.

About the AH&LA
Serving the hospitality industry for a century, AH&LA is the sole national association representing all sectors and stakeholders in the lodging industry, including individual hotel property members, hotel companies, student and faculty members, and industry suppliers. Headquartered in Washington, D.C., AH&LA provides members with national advocacy on Capitol Hill, public relations and image management, education, research and information, and other value-added services to provide bottom-line savings and ensure a positive business climate for the lodging industry. Partner state associations provide local representation and additional cost-saving benefits to members.