Sarasota, Fla. (July 19, 2012) – Destination marketer Miles has been selected to be the new interactive services agency of record for the Georgia Department of Economic Development (GDEcD), creating marketing solutions for Georgia.org and ExploreGeorgia.org.
As the Department’s interactive partner, Miles will develop and create measurable results for social media programs, mobile platforms, database management, email marketing and online marketing campaigns. Miles will be working in strategic partnership with Sparkloft Media, a leading social media agency in the tourism and economic development space, on these efforts.
“After a thorough search and review process, we selected Miles because of the company’s proven track record of creating innovative interactive marketing efforts that generate results,” said Greg Torre, GDEcD deputy commissioner of marketing and communications. “We are looking forward to working with Miles and all they can do for Georgia.”
“We are very excited to have earned this opportunity to work with Georgia in their business, travel entertainment and economic development marketing efforts,” explained David Burgess, Miles’ DMO Division President. “The GDEcD has a great reputation and we look forward to partnering together on new innovative concepts that help increase visitation, entertainment productions and business expansion in the state.”
Miles will begin working with the GDEcD immediately on these efforts.
The Georgia Department of Economic Development (GDEcD) plans, manages and mobilizes state resources to attract new business investment to Georgia, drive the expansion of existing industry and small business, locate new markets for Georgia products, inspire tourists to visit Georgia, and promote the state as a top destination for arts events and film, music and digital entertainment projects.
Miles partners with clients around the world to create forward-thinking online, mobile, email and print content marketing solutions. For more information about Miles and its services, visit MilesPartnership.com or call (800) 683-0010.