News for the Hospitality Executive
ATLANTIC CITY, N.J.-July 25, 2012---Margaritaville and Resorts Casino Hotel are now giving Atlantic City visitors their license to chill with an experience unlike any other on the East Coast. Governor Chris Christie announced today at a press conference on the Boardwalk in front of Resorts that Resorts will be adding a Margaritaville complex to the property which will open in May 2013.
“The Margaritaville project at Resorts is an amazing step forward for Atlantic City,” said Morris Bailey, owner of Resorts Casino Hotel. “Our investment coupled with the Jimmy Buffett Margaritaville brand is a huge coup for Atlantic City and I am extremely proud to say it was Resorts and the state of New Jersey that made it happen.”
“This is easily one of the biggest things to happen to Atlantic City since the inception of gaming in 1978,” said Aaron Gomes, executive vice president of operations at Resorts Casino Hotel. “The Margaritaville and Jimmy Buffett brand is one of the most recognizable in the world and without a doubt will become the must-see attraction in Atlantic City.”
The Margaritaville complex at Resorts will completely embrace the lifestyle featuring a casino, restaurant, Five O’clock Somewhere Bar, retail stores, LandShark Bar and Grill, a year-round beach bar complex, and their first ever coffee shop. Additionally, Resorts Boardwalk façade will be re-themed with the Margaritaville brand.
“Today’s Margaritaville announcement is another great sign for Atlantic City and another important step forward in our efforts to revitalize Atlantic City as a premier resort and vacation destination,” said Governor Chris Christie. “The success of Atlantic City is critical to both the regional and state economics, which is why we have seen an unprecedented amount of investment and cooperation among all of the casinos, the Casino Reinvestment Development Authority, and my Administration. The continued addition of world-class entertainment, retail and gaming offerings in the city illustrates the commitment of all partners to making this effort succeed. I congratulate both Resorts Casino Hotel and the Jimmy Buffett Margaritaville brand on making this a reality.”
“It is certainly no surprise to me that a huge flock of Parrotheads reside on the Jersey Shore,” said Jimmy Buffett, “I am very grateful for the years of support from some of our most die-hard fans in the country. Atlantic City is a historic beach town and I am very happy to be a part of helping it find its place again as a beach vacation destination. I’ll see you on the Shore.”
Additional information, a HD video of the announcement (available by 5 p.m. EST) and a downloadable rendering can be found at www.margaritavilleatlanticcity.com.
The atmosphere is inspired by the lyrics and lifestyle of Jimmy Buffett, whose evocative songs inspire a cross-generational yearning for an island adventure. Comprised of retail shops, restaurants, consumer products, hotels, casinos, and even a national radio station on Sirius/XM, Margaritaville delivers a tropical experience where guests can enjoy the sights, sounds and tastes of their favorite destination regardless of their current latitude. Since launching its first location in Key West, Margaritaville has expanded to some of the most popular U.S. destinations, including: New Orleans, Orlando, Las Vegas, Myrtle Beach, Panama City Beach, Glendale, Mohegan Sun Casino, Nashville and Jimmy Buffett’s at The Beachcomber in Honolulu, Hawaii. Margaritaville Casinos can be found at the famed Flamingo Hotel in Las Vegas; Biloxi, Mississippi opened in May 2012 and Bossier City, Louisiana scheduled to open in 2013. International locations can be found in the Caribbean, Mexico, the Republic of Panama and Canada with Australia coming soon. The Margaritaville Beach Hotel in Pensacola Beach, Florida opened in July 2010.
About Resorts Casino Hotel
The all new Resorts Casino Hotel was named the “2011 Casino of the Year” by the Philadelphia Daily News and Philly.com for their groundbreaking and unique initiatives throughout their inaugural year. For more information on Resorts Casino Hotel visit www.resortsac.com or follow us on Twitter at www.twitter.com/resortscasino or on Facebook at www.facebook.com/resortscasino.
Resorts Casino Hotel is a full destination resort located on the beach and Boardwalk featuring 942 hotel rooms in two towers, seven dining options, two theaters, spa, salon, health club, pool and more than five bars and lounges.
Resorts Casino Hotel