|By Simon English, London Evening
StandardMcClatchy-Tribune Regional News
July 16, 2012--THE cost of a hotel room in London over the Olympics is now more than double what it was last year.
That's the conclusion of research by industry website TravelClick, which puts the average daily rate across the capital at pounds sterling 193.30 over the two weeks of the Games.
That suggests prices in central London are likely to reach record levels as tourists and Olympic officials sweep into town. TravelClick says that although there have been reports of late bargains at some hotels _ mainly because of the return of rooms by Games organisers Locog _ demand is high.
Nearly half of all London hotel rooms _ 46 percent _ are already booked. That's four times more than at the same time last summer.
According to TravelClick, the busiest date in the capital during the Olympics will be July 27 _ the night of the opening ceremony. Average hotel prices reach a high of pounds sterling 203 on Friday August 9 and Saturday August 10, coinciding with the last track finals such as the relays.
Last month TravelClick reported that hotel business is also looking strong in the period immediately after the Games, lowering fears that the capital could suffer a slump.
Nearly a third of London's hotel rooms are already sold for the August Bank Holiday weekend (August 24-27).
(c)2012 London Evening Standard
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