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Article on Knowland's Massive Database Becomes Top Read on Hotel-Online


News that Knowland's database now includes over 170,000 contacts is a top story for May and June



Nt in Dublin Readers continues to expand the Insight database on a daily basis. across the country and the worldc
Washington, D.C., 07/26/12 - The Knowland Group, a leading provider of business development solutions for the hospitality industry, was recently featured in one of Hotel-Online’s most read stories. The article, which announced that the Knowland database had reached a milestone of 170,000 contacts, was the fifth highest viewed story in May despite only being released on May 22. It went on to be the fourth most read in the month of June and is well on its way to being the same in July.

“Hoteliers are constantly on the lookout for new ways to grow their group business,” said Knowland CEO Michael K. McKean. “That’s why news that our database had surpassed 170,000 contacts spread quickly.”

The article highlighted the Insight database, which includes information on thousands of groups with event booking needs. With it, Knowland empowers hoteliers to make the right decisions on what business to pursue. At the time of the story in late May, Knowland had recently added the 170,000th contact. Since that time 5,000 more contacts have been added, bringing the total to over 175,000.

“I think it’s fantastic,” said Michelle Renn, managing editor at Hotel-Online. “Obviously our readers are very interested in Knowland’s ever-growing database of event planner contacts.”

With Knowland, hoteliers can quickly grow their group business using the up-to-date, accurate contact information for the meeting planner that we provide. Knowland makes it easy for hotel sales teams to find just the right groups for their property, then provides them with all of the contact information they need to reach out. Every group clients find on Insight contains a detailed profile, including the group’s industry, website, address, and phone numbers that have been verified by our team.

Our hospitality cold callers at Knowland’s Event Booking Center do all the background research to provide our clients with the right contact information. This helps them move beyond arbitrary cold calling and instead concentrate on closing the sale. All of Knowland’s contact information is verified on a regular basis to ensure its accuracy.

About The Knowland Group  
The Knowland Group is a proven innovator, developing intuitive marketing products and services that streamline and support event and group sales in the hospitality industry. The company, headquartered in the Mid-Atlantic region of the United States, serves more than 3,000 hotel clients and 25,000 users globally. Knowland was ranked as the 76th fastest growing software company (public or private) in North America by Deloitte and the second fastest growing private company in the travel industry for both 2009 and 2010 by Inc. Magazine. For more information, visit www.KnowlandGroup.com , call 410-860-2270, or follow us on Twitter @knowlandgroup.
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Contact: 

Megan Tate, Communications Manager
The Knowland Group
(202) 312-5880
mtate@KnowlandGroup.com

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