Hotel Online
News for the Hospitality Executive

.

advertisement


IHG's Staybridge Suites and Candlewood Suites Introduce New
Master's Curriculum for Owner Certification Program

Will Focus on Hotel Performance Management
from the Owner’s Point of View

(ATLANTA) - July 16, 2012
– IHG’s extended stay brands, Staybridge Suites and Candlewood Suites, have raised the industry’s first and only extended stay owner certification program to a higher level through a new master’s certification. Designed to build upon what is learned in the bachelor’s class, the new program expands the content to teach owners how to continually improve the performance of their hotels. Topics for discussion in the program include the owner’s role in leading the sales effort, driving guest satisfaction and quality, and leadership and organizational performance.

“This proprietary program is an important part of our strategy to encourage owner involvement and commitment to the success of our brands,” said Robert Radomski, vice president, Global Brand Management, Extended Stay Brands, IHG. “For an owner to be profitable in the extended stay segment, there’s a very specific business model that’s required, and our new master’s level certification covers that business model from a deeper perspective.”

The curriculum for the master’s program is centered on fewer topics than what’s covered at the bachelor’s level, but these topics are covered from a deeper perspective. The goal is to help owners grow market share, improve guest satisfaction and gain a higher return on their investment.

A recent graduate of the program, David Wespiser is a managing member at Hotel Development Services, LLC, a privately held national real estate development, construction and management company with several IHG hotels in its portfolio, including five Staybridge Suites hotels. Wespiser is also a member of the IHG Owners Association, serving on the Staybridge Suites brand committee and the Developer committee.

“I feel like I can always learn more about how to be a good hotel owner, especially when it comes to the extended stay segment, and this program gives me the chance to analyze the performance of my hotels and earn a level of education that I can’t get anywhere else,” said Wespiser. “I’ve found what I’ve learned here to be very beneficial as I’ve worked with my management companies and discussed how to improve the performance of our hotels on an ongoing basis.”

Two master’s level classes have been held to date and sessions will continue as more owners qualify. To attend, owners must have previously attended a bachelor’s level class and must have a designated level of extended stay mix, guest satisfaction scores above a pre-determined threshold, and a designated RevPAR index.

In 2008, IHG took major steps toward sustaining the ongoing health and success of the Staybridge Suites and Candlewood Suites hotel portfolios through the launch of an in-depth education program for owners of both new and existing hotels. The “Extended Stay Owner Certification” program is structured similar to college education levels starting with a bachelor’s degree, a master’s degree and a Ph.D. The bachelor’s-level class focuses on hiring the right team members, targeting the right guest, using the extended stay operations model and working with the brands’ field resources.

About Staybridge Suites
Staybridge Suites® is an innovative all-suite hotel brand designed to meet the needs of extended-stay guests. With more than 180 hotels open, it is ideal for travelers seeking a residential-style hotel that is perfect for business, relocation and vacations.

Amenities include: three suite types (deluxe studio, one-bedroom and two-bedroom/two-bath) with fully equipped kitchens, highly functional work areas, two-line speaker phone with voicemail, direct dial access and free local calls. Staybridge Suites offers free “Wireless Anywhere”, complimentary daily deluxe breakfast buffet and The Social evening reception three days a week. The Fitness Room, Business Center, Guest Laundry Room and The Pantry convenience store are open 24 hours a day.

Staybridge Suites entered the extended-stay market in December 1998 when its flagship location in Alpharetta, Ga., opened. Since that opening, the Staybridge Suites brand continues to grow rapidly with more than 180 open across the Americas, Europe and the Middle East. There are more than 80 Staybridge Suites in the pipeline, including nine outside of the Americas. For more information or to book a reservation, go to www.StaybridgeSuites.com or call 1-888-238-8000.

About Candlewood Suites
Candlewood Suites is focused on comfort, space and value. With more than 280 properties located throughout North America, guests find spacious studio and one-bedroom suites in the U.S. and Canada, each with its own fully equipped kitchen, executive desk, DVD player, recliner and telephone with voice mail plus free local calls. The Candlewood Gym and complimentary Guest Laundry are open around the clock, and guests can take advantage of the 24-hour Candlewood Cupboard®, where they will find snacks, refreshments, entrées and necessities available on the honor system. Additionally, guests can visit the free Lending Library, where movies and music are available for use in guestrooms, and the Gazebo Grill, with a gas grill and outdoor dining area for guest use. Candlewood Suites hotels offer guests all of this at a very comfortable price. For more information or to book a reservation, go to www.CandlewoodSuites.com or call 1-888-CANDLEWOOD.

Both Staybridge Suites and Candlewood Suites participate in Priority Club Rewards. With more than 65 million members, Priority Club® Rewards is the first, largest and fastest-growing guest loyalty program in the hotel industry. Enrollment in Priority Club Rewards is free. Guests can enroll by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG’s more than 4,500 hotels worldwide.

About IHG

IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, as well as our two newest brands, EVENTM Hotels and HUALUXETM Hotels & Resorts. IHG also manages Priority Club® Rewards, the world's first and largest hotel loyalty programme with over 65 million members worldwide.

IHG franchises, leases, manages or owns over 4,500 hotels and more than 661,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc, www.facebook.com/ihg or www.youtube.com/ihgplc.
.
Contact:

InterContinental Hotels & Resorts
Caroline Huston
+1(770) 604-2495
caroline.huston@ihg.com


 Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here
.
Also See: IHG partners with Grupo Presidente to Open the 111-room Presidente InterContinental Santa Fe in Mexico City, Mexico / June 2012

IHG Appoints Douglas Martell as Vice President, Operations for South West Asia to Head the Region Following the Retirement of Chris Moloney / June 2012

IHG Opens the Holiday Inn London Stratford City and the Staybridge Suites London Stratford City Occupying a Single Building in London, England; The Hotels are Owned by a Joint Venture between Cycas Hotel Partners and Patron Capital and Operated by Cycas Hospitality / June 2012

Family Holidays Poised for Strong Growth in Asia Pacific According to Family Travel Survey Conducted by Turner Media Solutions and Holiday Inn Hotels & Resorts / June 2012

IHG Chairman, David Webster, to Retire at Year-end, to be Replaced by Patrick Cescau on January 1, 2013 / May 2012

IHG Works with Hospitality Experts to Identify Key Global Trends that will Impact the Travel Industry for 2012 and Beyond / April 2012

IHG Partners with Clean the World to Recycle Hotel Soap and Amenities; Participating IHG Hotels in the United States and Canada to Assist Communities in Reducing Waste and Stopping the Spread of Preventable Diseases / April 2012

IHG Appoints Larry Light as Global Chief Brands Officer / April 2012

IHG Launches HUALUXE Hotels and Resorts, an Upscale International Brand Designed for the Chinese Traveler / March 2012

Rayadah Investment Company Partners with IHG to Open Two New Hotels in Riyadh, Saudi Arabia; The 225-room Hotel Indigo Riyadh KAFD and the 218-room InterContinental Riyadh KAFD / March 2012

IHG Launches EVEN Hotels, the First Mainstream Hotel Brand Focused on Wellness / February 2012

IHG Launches Caribbean Destination Portal; Site Provides One-Stop Access to Special Hotel Packages in the Caribbean / February 2012

IHG to Create 3,000 Jobs in the UK by 2015 and Launches its Hospitality Training Academy in London in Partnership with Newham College / February 2012

IHG Signs Management Agreement with Petersburg City for the 173-room InterContinental St. Petersburg to Open in 2016 in Russia and Celebrates Opening of InterContinental Moscow Tverskaya / February 2012

IHG Reorganizes Regional Reporting Structure Effective from the Results for 2011 to be Reported on February 14, 2012 / January 2012

IHG Names Pascal Gauvin as Chief Operating Officer for India, Middle East and Africa Region / January 2012

IHG Opens the 203-room InterContinental Moscow Tverskaya in Russia, Owned by Business Centre on Tverskaya / December 2011

Clay Sawyer Named Director of Marketing for InterContinental Hotels Group Latin America & Caribbean Region / October 2011

IHG Appoints Joel Eisemann as Senior Vice President and Chief Development Officer for the Americas Region and Jim Anhut as Senior Vice President Americas Brand Management / October 2011

InterContinental Launches InterContinental Kitchen Cookbook iPad App; Provides Guests with Downloadable IHG Kitchen Recipes / September 2011

InterContinental Hotels Group to Expand in Russia and the Commonweath of Independent States (CIS) with Plans for 100 Hotels by 2020 / September 2011

IHG Opens the 135-room Staybridge Suites Orlando Airport in Florida Following $1.3 Million Renovation and Conversion from a Hawthorne Suites by Wyndham / September 2011

IHG's Innovation Hotel Version 2.0 for Sustainable Hotel Design Website Launches Providing Users Greater Interaction and Real-Life Hotel Case Studies / August 2011

IHG Makes Development Team Changes in the Americas Region / August 2011

IHG Appoints Tracy Robbins as Executive Vice President Global Human Resources and Group Operations Support, and to the Board as an Executive Director / August 2011

IHG Signs Franchise Agreement with Sands China to Open 1,224 room Holiday Inn Macao Cotai Strip in Macao; Will be the World's Largest Holiday Inn When Open in Early 2012 / August 2011

IHG Appoints Yehuda J. Brener as Director of Sales, Latin America & Caribbean / August 2011

IHG Appoints Tom Singer to the Board and Executive Committee as Chief Financial Officer / July 2011

IHG Revises Existing Agreements for 130 Hotels with Hospitality Properties Trust into One New 25 Year Management Contract / July 2011

IHG Appoints a Head for its New European Division and Implements a Regional Management Realignment Combining the Middle East and Africa with Asia Australasia / July 2011

IHG Appoints Paul Snyder, Vice President, Corporate Responsibility, the Americas Region / July 2011

IHG Appoints Kirk Kinsell as President, The Americas, Following the Resignation of Jim Abrahamson / June 2011

IHG Names Luke Mayhew to Serve as a Non-Executive Director and Chairman of the Remuneration Committee Replacing Ralph Kugler on as his Retirement from the Board / June 2011

IHG Signs 54 Hotels in Europe Adding over 7,800 Rooms Across Crowne Plaza, Staybridge Suites, Holiday Inn, Holiday Inn Express and Hotel Indigo Brands / June 2011

Rodolfo Denz Named Regional Revenue Manager, Latin America & Caribbean, for Intercontinental Hotels Group (IHG) / June 2011

IHG Names Ricardo Lopez Vice President of Sales & Marketing, Latin America & Caribbean / May 2011

InterContinental Hotels Group Bolsters Development Team with Three New Appointments in the United Kingdom, Russia and Africa / May 2011

PT. Wismatama Indah Makmur Signs Management Agreement with IHG for Proposed 160-room Holiday Inn Express in Bali, Indonesia / April 2011

IHG in Joint Venture with Duet India Hotels Group to Develop 19 Holiday Inn Express Hotels Across India, Adding 3,300 Rooms to IHG's Current India Development Pipeline / April 2011

IHG's Andrew Cosslett to Step Down as Chief Executive; to be Succeeded by Richard Solomons, Currently Chief Financial Officer and Head of Commercial Development / March 2011

IHG Appoints Chris Moloney As Chief Operating Officer, South West Asia / March 2011

InterContinental Hotels Group Restructures and Streamlines its Asia Pacific Region / June 2009

IHG Signs Agreements for Five New Holiday Inn and Holiday Inn Express Hotels Throughout Brazil / June 2009

Jan Smits Promoted to Chief Operating Officer, South Asia for InterContinental Hotels Group / November 2004
.. .

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.