News for the Hospitality Executive
(RESEARCH TRIANGLE PARK, NC - July 20, 2012) - The Generation Companies, LLC (Generation), a real estate developer, owner, receiver, asset manager and operator of extended-stay and select- service hotels, recently broke ground on the Augusta, Georgia Home2 Suites by Hilton. The 123-suite, four-story, upper mid-tier hotel brand brings a hip and humble design to its target audience: the savvy yet cost-conscious extended-stay guest. Located at Walton Way Extension and Exchange Lane, the property is slated for completion the first quarter of 2013.
“We have worked closely with the neighborhood to design a hotel that will be an excellent addition to the area,” said William Smith, Managing Director, Real Estate & Construction at Generation. “It is located on the hill overlooking the Augusta Exchange, an 87-acre regional power center with extensive shopping and restaurant facilities. The hotel is at the intersection of I-520 and I-20, one-quarter of a mile from the Augusta mall and three miles from the Augusta National Golf Course. The development will be a beautiful addition to the City of Augusta. City officials have been extremely cooperative and helpful in moving the project through the approval process.”
“We are excited to have kicked off another great hotel development at a time when it is still quite challenging to get new hotel construction deals done,” said Generation President, H. Mark Daley, III. “With our second Home2 Suites by Hilton underway, we continue our 50+ year legacy of leading the industry with progressive lodging development. For this project our goal is laser focused: provide a perfect Home2 hotel to Augusta, Georgia in time to host guests for next year’s Masters Golf Tournament. That’s only nine months away, but our team is up to the challenge, as they have proven time and time again.”
Generation is the developer for the project, handling the site identification and acquisition, design, entitlements, construction, purchasing and opening of the hotel. With 10 open, 10 under construction and 51 more planned, Home2 is the fastest growing brand in Hilton Worldwide history. The hotel is owned by Generation Suites of Augusta, LLC and will be managed by The Generation Companies.
Guests of the new property will enjoy attractive suites outfitted with 42" flat screen televisions, refrigerator, microwave, dishwasher and comfortable, flexible living space that can be customized for eating, working or relaxing. Guest amenities will include the Home2 Market for grab and go convenience foods and products, a combined laundry and fitness area, a 24-hour business center with complimentary wireless printing, exterior pool and grilling area and expansive outdoor community spaces including a putting green. The hotel will utilize environmentally-friendly products and practices, including recycling bins throughout the property and bulk-purchased guest room supplies. To learn more about the hotel, go to www.generationcompanies.com or www.news.home2suites.com.
The Generation Companies is a Research Triangle Park, North Carolina-based real estate developer, owner, receiver, asset manager and operator of extended-stay hotels in North Carolina, South Carolina, Virginia, Florida, Georgia, Texas and Tennessee. Generation has more than 3,000 rooms and 300 team members at 27 properties, with more hotels coming soon. Generation is actively pursuing merchant development and management opportunities with multiple institutional owners in the extended-stay and select-service segment. For more about Generation, visit www.generationcompanies.com.
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