News for the Hospitality Executive |
GCommerce Solutions Announces Clever New Website Geo-targeting Functionality
July 10, 2012 – Park City, Utah – GCommerce Solutions, an
interactive
agency focused on providing digital
marketing services to hospitality and travel clients worldwide, is
proud to
debut their Dynamic Targeting modules.
This functionality allows for GCommerce clients to
customize certain
components of their website to present tailored messaging to specific
website
visitors. “Dynamic
targeting
will allow for our clients to present unique promotions and messaging
to specific
travel segments and geo locations that will allow hotels to be more
targeted in
their packaging and promotions” said Chris Jackson,
President of GCommerce Solutions. “This
functionality becomes extremely powerful when considering your
promotional
strategies no longer need to be generalized, and even deals that are
laser
targeted towards a specific need, city wide event, or segment audience
can now
be shown only to the appropriate website visitor. No
longer are we reliant upon our potential
guests to find the offers we’ve designed for them.” Dynamic Targeting allows for pieces of your
website such as merchandising
areas, deals and offers pages, and even interstitial advertising to be
set to
display only to certain website visitors based on a variety of
behavioral
factors. A common way to target is based
on the website visitor’s geographic location.
International website visitors, for example, could be
presented the hotel’s
current international promotion, which is typically not a high priority
promotion in terms of website real estate.
Presenting this type of promotion only to website visitors
located
outside of the US will dramatically increase the performance of an
offer of
this type. For the initial rollout of this new website
functionality,
GCommerce has partnered with Starwood Capital to install Dynamic
Targeting for
their Postcard Inn brand hotels. Postcard Inn St. Pete Beach,
who
recently launched a new site developed by GCommerce fully equipped with
Dynamic
Targeting, intends to use this new functionality to market to Florida
residents, local residents of St. Petersburg, and travelers coming from
outside
of Florida completely separate from one another. “We feel this product
leverages cutting edge website programming capabilities towards
providing a
clearer, more relevant message to each travel segment.” said Scott van
Hartesvelt,
Managing Partner and Founder of GCommerce Solutions.
“This is truly smart marketing; via
behavioral data currently available to everyone, we can easily make
assumptions
regarding which type of travel related offer each different user
segment might
find appealing. We intend to for this
new functionality to provide an immediate strategic and tactical
advantage for
each of our clients.” GCommerce
Solutions, founded in 2002 and headquartered in
Park City Utah provides a full suite of digital marketing services and
products
ranging from various campaign strategic oversight and management, to
full
website creative and development. For
more information about GCommerce or how you can take advantage of their
Dynamic
Targeting module for your website, please visit http://www.GCommerceSolutions.com
or call (435) 214-5301 or send an email inquiry to
[email protected]. |
Contact: Matt Farinelli Business Development Coordinator Email: [email protected] Cell (802) 310 - 5942 Phone (435) 214 - 5130 Fax (435) 658 - 2175 |