News for the Hospitality Executive
GCommerce Solutions Announces Clever New Website Geo-targeting Functionality
July 10, 2012 – Park City, Utah – GCommerce Solutions, an interactive agency focused on providing digital marketing services to hospitality and travel clients worldwide, is proud to debut their Dynamic Targeting modules. This functionality allows for GCommerce clients to customize certain components of their website to present tailored messaging to specific website visitors.
“Dynamic targeting will allow for our clients to present unique promotions and messaging to specific travel segments and geo locations that will allow hotels to be more targeted in their packaging and promotions” said Chris Jackson, President of GCommerce Solutions. “This functionality becomes extremely powerful when considering your promotional strategies no longer need to be generalized, and even deals that are laser targeted towards a specific need, city wide event, or segment audience can now be shown only to the appropriate website visitor. No longer are we reliant upon our potential guests to find the offers we’ve designed for them.”
Dynamic Targeting allows for pieces of your website such as merchandising areas, deals and offers pages, and even interstitial advertising to be set to display only to certain website visitors based on a variety of behavioral factors. A common way to target is based on the website visitor’s geographic location. International website visitors, for example, could be presented the hotel’s current international promotion, which is typically not a high priority promotion in terms of website real estate. Presenting this type of promotion only to website visitors located outside of the US will dramatically increase the performance of an offer of this type.
For the initial rollout of this new website functionality, GCommerce has partnered with Starwood Capital to install Dynamic Targeting for their Postcard Inn brand hotels. Postcard Inn St. Pete Beach, who recently launched a new site developed by GCommerce fully equipped with Dynamic Targeting, intends to use this new functionality to market to Florida residents, local residents of St. Petersburg, and travelers coming from outside of Florida completely separate from one another.
“We feel this product leverages cutting edge website programming capabilities towards providing a clearer, more relevant message to each travel segment.” said Scott van Hartesvelt, Managing Partner and Founder of GCommerce Solutions. “This is truly smart marketing; via behavioral data currently available to everyone, we can easily make assumptions regarding which type of travel related offer each different user segment might find appealing. We intend to for this new functionality to provide an immediate strategic and tactical advantage for each of our clients.”
GCommerce Solutions, founded in 2002 and headquartered in Park City Utah provides a full suite of digital marketing services and products ranging from various campaign strategic oversight and management, to full website creative and development. For more information about GCommerce or how you can take advantage of their Dynamic Targeting module for your website, please visit http://www.GCommerceSolutions.com or call (435) 214-5301 or send an email inquiry to Sales@GCommerceSolutions.com.
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