News for the Hospitality Executive
New York — July 25, 2012 — Flip.to, the new online platform that is revolutionizing hospitality social media marketing by turning hotel guests into brand advocates, announces a deep integration with Pelican Hotel Solutions, a booking engine in wide use by independent hotels and chains throughout Southeast Asia.
"This partnership with Flip.to enables us to offer a truly exclusive and cutting-edge feature to our hotel clients, giving them two solutions—a booking engine and a social media marketing solution—from a single system," says Hartono Liman, managing director of Asia Pacific for Pelican Hotel Solutions.
Most consumers inherently trust the opinion of friends, relatives and colleagues in their social network far more than traditional advertisements. Flip.to taps into that sentiment, transforming guests into a huge, enthusiastic and trusted marketing force. Each guest has well over 100 social connections on average, leading to brand advocates with a long reach that make strong brand connections, and in turn, generate a measurable uptick in booked room nights that Flip.to tracks.
“By directly integrating with the Pelican booking engine and participating properties’ websites, Flip.to becomes a seamless and valuable part of the hotels’ unique branding and marketing initiatives,” says Ron Callari, VP of Business Development for Flip.to. “Users of Pelican’s outstanding online booking engine now have an even more complete solution for their e-commerce and customer relationship management needs.”
Traditional hotel marketing campaigns generate only about 2 to 3 percent return on engagement, but Flip.to’s platform typically shows ROE rates in the 15 to 25 percent range. Flip.to has shown that participating hotels have experienced a return on investment of least 10 times, and some properties have seen ROI as high as 66 times.
To get in touch with the Flip.to team, please contact Ron Callari at email@example.com or visit www.flip.to.
Flip.to is a marketing platform for hotels that turns their guests into engaged brand advocates to boost brand awareness and earn new customers. Launched in early 2010, Flip.to is generating substantial ROE (return on engagement) and ROI (return on investment) for clients around the world. Find out more at www.flip.to.
About Pelican Hotel Solutions
Pelican Hotel Solutions is an Internet-focused technology and services company providing reservation systems, distribution connectivity and comprehensive e-commerce solutions for the hospitality industry. From its establishment in 2000 as a hotel-booking engine provider, Pelican has evolved into a complete e-commerce solutions provider focused on meeting the unique and varied requirements of the international hospitality and related industries. This synergy of information technology and hospitality industry expertise enables Pelican to anticipate and prepare for continually changing market conditions. Pelican is committed to serving the hospitality industry by assisting hotels to maximize revenue, optimize human resources, and improve cost efficiency. Pelican is headquartered in Los Angeles, with offices in Chicago, Thailand, Hong Kong, Singapore, Indonesia, and Mexico. For more information, please visit www.pelicansolution.com.
Ron Callari, VP Business Development
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