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Swire Hotels to Open the 369-room EAST, Beijing in Chaoyang
District, Beijing, China in September 2012

(Beijing, July 18, 2012)
– Following the successful opening of EAST, Hong Kong from Swire Hotels in January 2010, EAST, Beijing is to officially open at INDIGO in Chaoyang District, Beijing late September 2012.

EAST, Beijing is located in Jiangtai in the Chaoyang District of Beijing between the 4th and 5th Ring Roads and within INDIGO, a joint venture mixed used development by Swire Properties Limited and Sino-Ocean Land Holdings Limited. Following The Opposite House at Sanlitun Village, EAST, Beijing is Swire Hotels' second hotel in the capital and the fourth in Asia.

Only 15 minutes from the Beijing International Capital Airport, Jiangtai is one of the most attractive business addresses in Beijing. Its proximity to the city's CBD and Wangjing area, home to some of the most prestigious local and multinational corporations, makes the property ideal for business travelers. 798 Art District and Chaochangdi Art Zone are also conveniently in the neighborhood.

EAST was created for business travelers looking for a relaxed, convenient and contemporary environment. It features a paperless check-in and checkout experience and a one-stop front-desk Guest Experience service team.

The hotel has 369 rooms, including 23 suites, offering Urban View rooms with panoramic scenes of Beijing's iconic downtown and Park View rooms overlooking a 17-hectare park under development adjacent to the property. All rooms come equipped with a built-in array of international power-points, iPod touch® technology and complimentary WiFi broadband Internet access is available in-room and throughout the hotel. Facilities include Beast (Body by EAST) that includes a fully equipped gym, a swimming pool and an outdoor splash pool. The executive floors and executive lounge, Upstairs, can be found on the 24th and 25th floors of the property. Dining and entertainment are highlighted by two restaurants, Feast (Food by EAST), an all day dining restaurant serving up international favorites, and Hagaki, a California-inspired Japanese restaurant, while Xian is a multi-element bar, lounge and music venue on the ground floor.

The Workshop is EAST, Beijing's meeting and events space on the 3rd floor with the latest technology as well as a dedicated events team, plenty of break-out space including an open kitchen area, a noodle bar and a candy wall for scheduled meals or impromptu snacks.

The hotel is connected to the INDIGO shopping mall and adjacent to ONE INDIGO, a Grade-A office tower and will be connected to the Beijing Subway Line 14 in the future. "We're very excited about the opening of EAST, Beijing. Continuing with what we're doing in Hong Kong, our philosophy for the EAST brand is to create a lifestyle business hotel that is going to rejuvenate you when you are tired; energize you when you are in search of fun; and support you when it's time for business." said Brian Williams, Managing Director of Swire Hotels.

About Swire Hotels
Swire Hotels has been created to manage intriguing urban hotels in Hong Kong, Mainland China and the United Kingdom, providing a characterful experience for travelers who seek individuality, style and personalized service.

The Opposite House, Beijing, opened in 2008 and was followed by The Upper House, above Pacific Place, Hong Kong, in October 2009.

Swire Hotels opened a 345-room lifestyle business hotel called EAST, Hong Kong in Hong Kong's Island East, on January 25, 2010. EAST, Beijing with 369 rooms, located within INDIGO in Jiangtai, will open in 2012.

Swire Hotels has launched a new collection of locally inspired and stylish hotels in the heart of great British towns and cities called Chapter Hotels. The first hotel in the collection, The Montpellier Chapter, Cheltenham opened in 2010. The second hotel, The Magdalen Chapter, Exeter opened in June 2012.

About INDIGO
INDIGO, situated south of Jiangtai Road and east of Jiuxianqiao Road in Chaoyang District, Beijing, is a retail-led mixed-use project with a total site area of approximately 59,000 sqm (approximately 631,000 sq ft), and a total gross floor area of approximately 176,000 sqm (over 1,890,000 sq ft), excluding car park. It consists of a trend-setting shopping mall, a 25-storey Grade A office tower - ONE INDIGO, a lifestyle business hotel with 369 rooms and suites - EAST, Beijing, and an over 17- hectare open park. INDIGO mall and ONE INDIGO have been awarded Leadership in Energy and Environmental Design (LEED) Gold and Platinum pre-certified ratings from the U.S. Green Building Council respectively.

ONE INDIGO and INDIGO mall have started operation. EAST, Beijing is scheduled to open in the latter part of 2012.

INDIGO is a joint venture between Swire Properties and Sino-Ocean Land. For more information, please visit www.indigobeijing.com.
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Contact: 

Sweetie Nelson
Sheila Donnelly and Associates
Phone: 808.949.4131
Email: sweetie@sheiladonnelly.com


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Also See: Swire Hotels Promotes Dean Winter, Jennifer Cheung and Marcel Thoma to Management Appointments in Hong Kong / October 2011

Swire Hotels Debuts Their New British Hotel Brand, Chapter Hotels; The Montpellier Chapter, Formerly the Kandinsky Hotel, is the First to Open in Cheltenham, England / February 2011

The Upper House Hotel in Hong Kong Places an iPod-touch® in All 117 Guestrooms Replacing the Printed Hotel Directories / September 2010

Swire Hotels Opening the 117 room Upper House in Hong Kong; Café Gray Deluxe Marks the Return of Chef Gray Kunz to Hong Kong / April 2009
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