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The BROADMOOR Partners with Cendyn™ and Vladimir Jones
to Create a Sleek New Website

Cendyn's Experienced Staff of Web Designers, Digital Marketers and SEO Experts Will Drive Revenue
and Bottom-line Results for The BROADMOOR


Boca Raton, Fla. – July 10, 2012 - Located in Colorado Springs, Colorado, The BROADMOOR, the longest consecutive winner of both a Forbes Five Star and AAA Five-Diamond rating, gives travelers an exceptional experience with every stay. The resort strives to do the same on their website. To accomplish this, The BROADMOOR partnered with Cendyn, an award-winning full-service agency specializing in hospitality and travel digital online marketing, and Vladimir Jones, a full-service digital and advertising agency, to create a new website. Found at www.Broadmoor.com, the new site, which launched on June 28, 2012, will drive bottom line results for The BROADMOOR.

The website was designed and built using responsive design, with tablet-friendly usability in mind. The navigation is clear, concise and intuitive allowing users to move several layers deep with a single click, the content has been displayed to highlight only the most important information. For ease of use, scrolling is not needed on the homepage. And, the site renders full screen on all resolutions.

“Cendyn is proud to provide The BROADMOOR with the latest methods and technology to maximize online investment,” said Charles Deyo, President and Co-Founder of Cendyn. “Having a website optimized for tablet use is, and will continue to be, crucial for business. eMarketer predicts iPad penetration in the US will nearly double from 2011 to 2013.”

Cendyn’s innovative approach features:
  • Dynamic eSpecials rotate through a series of hotel offers and promotions in Jquery for visibility on all platforms including tablet and Mac devices.
  • My Meetings Portfolio toolkit, concepted by Vladimir Jones, enables groups under 40 people to plan and share their own customized event. Users are able to select the type of event, number of attendees and room requirements. The system generates rooms and options that will accommodate those specific needs. The user has the option to share the portfolio or send it to The BROADMOOR to request more information.
  • Tablet users can drag down an interactive timeline marking the 94 year old property’s rich history with the swipe of a finger.
Additionally, the new site has search engine optimized content with keywords specific to the luxurious upscale Colorado resort for better online reach and search engine visibility.

“C
endyn has been exceptionally responsive throughout the process and has provided great recommendations,” said Story Kirshman, The BROADMOOR’s Marketing Manager. “Vladimir Jones and partner agency Voltage’s design work on the interactive components is top notch, giving us a fresh new perspective for our marketing efforts.”

Connect with Cendyn on
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About Cendyn
Established in 1996, Cendyn is a full service agency specializing in turnkey solutions that drive bottom line results for the travel and hospitality industries. Founded by hoteliers and marketing professionals, Cendyn’s proven strategies and innovative Marketing, Sales, Reservations and CRM solutions raise online visibility, revenue and ROI for more than 12,000 hotels and travel destinations worldwide. Clients include: Starwood Hotels & Resorts, Ritz-Carlton Hotel Company, Hyatt Hotels and Resorts, Hilton Worldwide, Marriott, and other chains and independent properties and hotel companies such as Trump Hotel Collection, The Breakers, The Broadmoor and Denihan Hospitality. For more information, please call 800-760-8152 or visit www.cendyn.com.

About Vladimir Jones

It’s simple. It’s clear. It’s immediately felt. In your heart. In your mind. On your balance sheet. Good or bad, the truth of your brand is the truth of your customers and the culture in which they interact. To identify the truth takes insight, creativity, engagement, guts and metrics. Like all things worth finding, we pursue the truth with ravenous persistence. Once found, it is power. The power to connect. To influence. To inform. To humor. Incite. Engage. Convert. Like your mother always said, tell the truth and good things happen.
 
Founded in 1970 as PRACO, VJ offers more than 40 years of success across advertising, marketing and communications. We exist to bring opportunity to life for our clients. We deliver on this promise through a different approach to the client-agency relationship, one that is focused on insight and strategies that drive results. We don’t rest until we are successful. We work smarter. We work harder. We are VJ!

About The BROADMOOR

Opened in 1918, The BROADMOOR in Colorado Springs is located on 3,000 acres at the gateway to the Colorado Rocky Mountains. With 744 rooms and suites, the resort includes three championship golf courses, 18 restaurants, cafes and lounges, 26 retail boutiques, a seasonal outdoor and year-round indoor pool, outdoor heated lap pool and hot tub, fitness center, plus award-winning tennis. In addition to golf and tennis, activities include biking, paddleboats, hiking, horseback riding, jeeping, rafting and climbing nearby. The BROADMOOR also features 185,000 square feet of meeting space including the 60,000 square foot pillarless, carpeted Broadmoor Hall.

The BROADMOOR is a member of Historic Hotels of America and Preferred Hotels & Resorts.
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Contact:
 
Ashley Mynchenberg
Marketing Specialist
Phone: 561.314.1283
amynchenberg@cendyn.com


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