SAN FRANCISCO, CA –
Thursday, July 26, 2012
Core News Facts:
- HotelTonight, the mobile app
innovator that offers deeply discounted same-day hotel deals, today
released market data gathered from HotelTonight bookings. This
information, collected since January 2011, offers insight into Android
and iOS users’ hotel booking habits.
- The data is shared just ahead of
the London Olympics, and puts Android and iPhone head-to-head in the
first-ever Mobile Booking Olympics. Findings include:
- iOS bookers take the lead on
spend and speed of booking.
- Android bookers win on
spontaneity and length of stay.
- To see this data as an
infographic go to: http://bit.ly/ht_olympicinfo
- With over 2.5 million downloads
to date, HotelTonight offers last-minute hotel deals in over 40 U.S.
cities, Toronto, Vancouver and London.
Mobile Booking Data by Device:
- iOS users spend on average 15%
more than Android users per night on hotel stays. Despite this,
HotelTonight always shows the same pricing and hotels to both
- iOS users are the fastest mobile
bookers, and lock in their stays 33% quicker than Android users.
- iOS users are 6% more likely to
mix it up and use HotelTonight for an impulse vacation.
- iOS users are 10% more likely to
use HotelTonight as a solution for flight delays, detours or travel
- Android users are 16% more
likely to use HotelTonight for deal-hunting, and 20%
more likely to use HotelTonight for a thrill (e.g. for a
night in the city or after a party).
- Android users are 20% more
likely to book three or more consecutive nights.
- Android users are 7% more likely
than iOS users to book spontaneously versus planning ahead to book
- iOS users are more likely to use
hotel restaurants, spas, bars and the minibar. Android users are more
likely to use hotel parking, WiFi and casinos.
- When it comes to time-of-day,
Android users are 32% more likely to book after 9:00 p.m. and iOS users
are 10% more likely to book before 2:00 p.m.
- Android users are 9% more likely
than iOS users to book on Friday, and iOS users are 11% more likely to
book on Tuesday.
- Users of an Android device are
49% more likely to use HotelTonight to book a room in Las Vegas, and
iPhone users are 56% more likely to use HotelTonight to book in New
York City and 88% more likely to book a room in London.
Jared Simon, COO,
- The data was taken from
HotelTonight mobile app bookings, as well as a post-booking survey.
Unless otherwise stated, the date range of the represented data is
January 1, 2011 – July 20, 2012.
: “By allowing customers to book a hotel no matter
where or when the impulse strikes, HotelTonight haschanged the way
people think about travel. Regardless of device, we know that our users
just want us to get out of the way and allow them to quickly and easily
book a room. We’re excited to share some industry insight on this
fast-growing, spontaneous booking category.”
HotelTonight is the only booking app that is made-for-mobile. Available
for free in the App Store and on Google Play, HotelTonight offers the
best pricing for last-minute deals at top hotels vetted personally by
HotelTonight staff. Perfect for business travelers, leisure travelers
and spontaneous locals, HotelTonight deals are currently available in
over 40 destinations in the U.S., London and Canada. Visit www.hoteltonight.com
information and to download the app.