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Swiss-Belhotel International Launches Expansion
of 2-star Zest Hotels Brand in Indonesia

August 28, 2012 - Swiss-Belhotel International Chairman and President, Mr. Gavin M. Faull has announced the Group’s expansion of the 2-star Zest Hotel brand in Indonesia. This new hotel brand will enhance the Group’s rapidly growing portfolio of 2-star to 5-star properties. Swiss-Belhotel International is targeting projects in a number of major cities in Indonesia such as Jakarta, Bogor, Surabaya, Yogyakarta, Balikpapan, Cirebon, Manado, Makassar and the islands of Bali and Batam as the Group strives to develop more Zest Hotels in various regions of Indonesia. The development of Zest Hotels across Indonesia will provide customers with an Internationally managed but affordable accommodation option.

“Swiss-Belhotel International proudly presents the new collection of hotels, resorts and serviced residences managed by the Group. As part of our Group's commitment to provide affordable and convenient accommodation, the Zest Hotel brand is being developed as  “Value for Money” accommodation that offers a new benchmark of services and facilities for both business and leisure travellers,” commented Mr. Faull.

Incorporating the unparalleled standards of the award winning international hotel chain, Zest hotels are designed to be fresh and trendy with a modern atmosphere, and will provide guests with high-speed Internet access, an LCD TV with international channels, and a CITRUS Café. The café will only serve breakfast, a mixed Asian-European breakfast buffet, but will be open throughout the day for guests to relax or have a meeting. Refreshments will be available from vending machines located on each floor of the hotel and in the café.

“With our current 70 operating hotels and development projects throughout the archipelago, the development of more Zest Hotels coming into our projects will further strengthen the presence of Swiss-Belhotel International in this region. The aim of Zest is to redefine the image of budget hotels among business and leisure travellers,” explained Mr. Emmanuel Guillard – CEO of Zest International and Senior Vice President Operations and Development for Indonesia, Malaysia and Vietnam.

About Swiss-Belhotel International
Swiss-Belhotel International is a rapidly expanding international management company with over 95 hotels, resorts and projects globally. Founded in 1987 and headquartered in Hong Kong (SAR), Swiss-Belhotel International manages properties in the Asia-Pacific and the Middle East including CHINA • VIETNAM • PHILIPPINES • MALAYSIA • INDONESIA • AUSTRALIA • IRAQ • KUWAIT • OMAN • QATAR • SAUDI ARABIA. Swiss-Belhotel International has twice been awarded Indonesia’s Leading Global Hotel Chain 2010/2011 and 2011/2012, and Most Favourite 4-Star Hotel. Swiss-Belhotel International’s rapid expansion will see substantial growth in Indonesia and the Middle East as well as a focus on growth in China. For more information, please refer to the Group website, www.swiss-belhotel.com.

Contact:

Harshanty Kaloko
Regional PR and Promotion Manager
Telephone (62-21) 560 6040, 566 9710
Facsimile (62-21) 568 1548, 566 0139
E-mail: pr-ind@swiss-belhotel.com


 

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Also See: Swiss-Belhotel International Opens the 93-room Swiss-Belinn Pangkalan Bun, Central Kalimantan, Indonesia / June 2012

Emmanuel Guillard, Top Executive of Swiss-Belhotel International, Awarded Leader in Global Hotel Chain in the Indonesia Travel Business Leader Awards 2012 / April 2012

Swiss-Belhotel International Opens the 108-room Swiss-Belinn SKA Pekanbaru – Riau, Indonesia / March 2012

PT Stareast Sejahtera Breaks Ground on the Grand Lagoi Project and its 196-room Swiss-Belhotel Lagoi Bay in Bintan, Indonesia; To be Managed by Swiss-Belhotel International / March 2012
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