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Staffing For Prosperity


By Robert Mandelbaum
August 20, 2012

In 2010 it was the ability of U.S. hotel managers to control labor costs that was the driving force behind the subdued 3.4 percent increase in total operating expenses posted by the properties in our Trends® in the Hotel Industry survey sample.  Despite a 6.2 percent gain in occupied rooms in 2010, operators were able to service the increased volume of business with just a 1.5 percent rise in the total hours worked by hotel employees.  Following the dramatic declines in revenues and profits suffered during 2009, it was no surprise that hotels were leery to “staff up” despite the sharp rise in lodging demand.
 
As the U.S. lodging industry continues along the road to recovery and occupancy levels begin to surpass long-run average levels, hotel managers will be challenged to continue to operate on austere levels of staffing.  If 2011 was any indication, it appears that operators may have already reached the point when additional employee hours are needed to provide the amenities and services typically offered when hotels are more prosperous.
 
Measuring Staffing

To gain a better understanding of movements in hotel staffing levels, we analyzed the change in the total number of employee hours worked at the average property in our Trends® survey.  The following data was gathered to calculate historical changes in hours worked:

  1. Total labor costs (salaries, wages, bonuses, and benefits) from the PKF-HR Trends® database.
  2. Average hourly compensation (salary, wage, bonus, and benefits) paid to employees in the Leisure and Hospitality Industry.  These data come from the Bureau of Labor Statistics (BLS). 
By subtracting the annual change in employee hourly compensation from the annual change in total labor costs at a hotel, we are able to isolate the change in total hours worked.  For example, in 2007 the average labor costs increased by 7.8 percent and the average hourly compensation per employee grew by 4.7 percent.  Therefore, the total hours worked at an average Trends® hotel increased by 3.1 percent.
 
According to the BLS, the average weekly hours worked by an individual Leisure and Hospitality employee has not changed significantly over the years, thus facilitating the preceding calculation.  Exhibit One presents the pertinent labor cost and compensation date for the years 2002 through 2011, as well as the resulting calculation of hours worked.


Productivity
To provide some context to the historical changes in staffing, we analyzed the historical relationship between the annual changes in total hours worked by all employees and the annual changes in the number of occupied rooms.  When the change in hours worked exceeds the change in rooms occupied, this would be an indication of a decline in productivity.  Conversely, when the change in occupied rooms exceeds the change in hours worked, it would indicate an increase in productivity.

 
Analyzing the historical productivity data presented in Exhibit Two we are able to make the following observations:

          Recessions
  • In 2002, 2008, and 2009 hotel managers cut staffing levels in the face of declines in occupancy.
          Initial Recovery
  • In 2003 and 2010, the initial surge in rooms occupied was greater than the growth in number of hours worked, thus indicating an increase in employee productivity. 
           Advanced Recovery
  • As occupancy levels continued to recover in 2004, 2005, and 2011, there was a commensurate increase in staffing (hours worked). 
          Prosperity
  • In 2006 and, 2007, we saw the number of hours worked increase at a greater pace than the rise in occupied rooms, thus indicating a decline in employee productivity.
Future Staffing
Based on the June 2012 edition of PKF-HR’s Hotel Horizons® report, PKF-HR forecasts continual growth in occupancy and ADR levels for U.S. hotels through 2015.  This will result in a period of revenue and profit growth well above long-run averages.  If history repeats itself, we can expect hotels to react to the prosperous market conditions by scheduling more hours for their existing staff, and hiring additional employees as needed.
 
Increased levels of staffing will most likely result in declines in productivity, but the impact on profitability should be minimal.  The expected continuation of high levels of unemployment should help to suppresses future increases in employee compensation, thus limiting the growth in total labor cost expenditures.



Robert Mandelbaum is Director of Research Information Services for PKF Hospitality Research, LLC.  He is located in the firm’s Atlanta office.  To purchase a copy of the 2012 Trends® in the Hotel Industry report, please visit www.pkfc.com/store.  This article was published in the July 2012 issue of Lodging.

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Contact: 

Robert Mandelbaum
Director of Research Information Services
Colliers PKF Hospitality Research
3475 Lenox Road
Suite 720
Atlanta, GA  30326
404-842-1150, ext 223 (Direct)
404-842-1165 (Fax)
robert.mandelbaum@pkfc.com
www.pkfc.com
 

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Also See: Here Come the Profits! / Robert Mandelbaum / July 2012

The Cost Of Guest Loyalty / Robert Mandelbaum /June 2012

Giving And Taking of Credit at U.S. Hotels / Robert Mandelbaum and Alvin Minsk /April 2012

Will Meetings Market Recovery Continue In 2012? / Robert Mandelbaum / February 2012

Hotel Managers Labor To Control Labor / Robert Mandelbaum / January 2012

2010 Was A Budget Beater For U.S. Hotels; Looking Forward - 2012 Should Result in a 15.2% Rise in Profits for the Average U.S. Hotel / Robert Mandelbaum / October 2011

U.S. Hotel Utility Costs Under Control Adding to the Bottom Line / Robert Mandelbaum / September 2011

Price Begets Profits / Robert Mandelbaum / August 2011

One Night Stands Are Expensive / Robert Mandelbaum / July 2011

Hotel Food and Beverage: Locals Up, Lounges Down / Robert Mandelbaum / June 2011

FREEBIES: Hotels Give Some Things for Nothing / Robert Mandelbaum / April 2011

Hang Up The Phone And Hold The Starch, But Please Park The Car / Robert Mandelbaum /February 2011

Meeting Planners Optimism Rising / Robert Mandelbaum / January 2011

How Profitable Will Your RevPAR Be In 2011? / Robert Mandelbaum / December 2010

No Show – No Problem; Hotels Profit from Attrition and Cancellation Income / Robert Mandelbaum / November 2010

Right Direction - Wrong Amount: Hotel Managers Underestimated 2009 Declines in Performance / Robert Mandelbaum / October 2010

Surprised, or Stubborn? U.S. Hotel Managers Missed Their Budgets In 2008 / Robert Mandelbaum / October 2009
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