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Multi-Million Dollar Renovation and Rebranding Nears Completion for the
197-room Crowne Plaza Hotel Boston-Woburn in Massachusetts

Formerly the Holiday Inn Boston-Woburn


August 9, 2012
- Holiday Inn Boston-Woburn is now a Crowne Plaza Hotel. The large-scale overhaul to an upper scale Crowne Plaza Hotel is near completion. Business traveler response to the refurbished guest suites and updated conference space and meeting planning services has been excellent.

“Our building’s exterior is 90% done and 114 of 197 guest rooms are finished,” said general manager Frank Vento about the custom-designed rooms now equipped with luxury baths and boutique-style décor including padded headboards, plush mattresses and bedding, state-of-the-art work centers and high definition 42” LCD televisions.

“This is a completely different hotel now,” said Vento, noting that longtime customers and new guests rave about the modernized rooms. “They compliment the contemporary design, the comfort of the beds, and the amenities that focus on multitasking travelers,” he said. Owned by David Masse, CEO of Woburn based Compass Reality Associates and Managing Partner of Panther Properties the Crowne Plaza Boston-Woburn is part of Crowne Plaza Hotels and Resorts, the fourth largest upscale hotel chain in the world operated by Intercontinental Hotels Group.

Hotel features include an indoor pool and fitness center, 9,000 square feet of renovated meeting space, and Scoreboard Sports Bar & Grill, a 260-seat sports bar and restaurant.  The fourth floor of the hotel is designated for VIP guests with a concierge and multi-media lounge offering complimentary breakfast and evening hors d’oeuvres.

Grace Pigott who coordinates hotel and conference planning for Analog Devices said her company has used the hotel for years. “It’s in a convenient location, close to the highway and easy to get to from our Wilmington office and corporate headquarters in Norwood. This is the only hotel that offers large enough conference space to accommodate large meetings. The food is excellent and the audiovisual staff is topnotch. All we have to do is plug and play.”

Pigott admits that despite her positive experiences she was surprised when the hotel’s renovation became the topic of conversation at a recent business meeting. “Men typically don’t make comments about hotels,” she remarked. “But these four executives, from North Carolina, New Jersey and California, were impressed with everything about their rooms.” Pigott said she organizes an annual conference at a large Boston hotel every year and has never heard such positive responses. “There’s lots of A plusses about this Crowne Plaza,” said Pigott.  Simply put: “The hotel makes my job easier,” she said.

The Crowne Plaza Boston-Woburn was recognized by the Intercontinental Hotel Group as the most improved hotel in guest satisfaction. The full-service Woburn hotel is a home base for Boston family and sports vacations or business meetings and conferences in the Boston area. Located 12 miles from Boston and six miles northeast of historic Lexington, the hotel has 196 guest rooms with free Wi-Fi, 9,000 square feet of renovated meeting space, and a 260-seat sports bar and grill. For more information, visit http://www.hotelbostonwoburn.com. Contact Frank Vento at fvento@cpbos.com or 781-935-8760.

Crowne Plaza Hotel Boston-Woburn, formerly known as the Holiday Inn Boston-Woburn is in their final stages of a multi-million dollar renovation. The hotel, located off Route 128 on Middlesex Canal Park in Woburn, features 196 remodeled guest rooms, including four luxury two bedroom suites, 9,000 square feet of renovated meeting space, and a 260-seat sports bar and grille. Picture shows a renovated custom-designed guest room now equipped with luxury bath and boutique-style décor including padded headboard, plush mattress and bedding, state-of-the-art work center and high definition 42” LCD television. Guests can choose from King Rooms, Double Double Rooms and King Executive Suites.

About Crowne Plaza

Crowne Plaza has been recognized by Lodging Hospitality magazine as one of the industry's top-growing brands. Additionally, for the second consecutive year, Business Travel News magazine named Crowne Plaza as the No. 1 upscale brand as voted by travel buyers in its annual U.S. Hotel Chain Survey. As part of the IHG global portfolio, Crowne Plaza Hotels & Resorts has almost 400 hotels in nearly 60 countries, located in major urban centers, gateway cities and resort destinations.

Crowne Plaza participates in IHG's guest loyalty program, Priority Club® Rewards. The industry's first and largest guest loyalty program has 65 million members, Priority Club Rewards membership is free and guests can enroll by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of this hotel or any of IHG's more than 4,500 hotels worldwide.

About InterContinental Hotels Group
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, as well as our two newest brands, EVENTM Hotels and HUALUXETM Hotels & Resorts. IHG also manages Priority Club® Rewards, the world's first and largest hotel loyalty program with over 65 million members worldwide.

IHG franchises, leases, manages or owns over 4,500 hotels and more than 661,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc, www.facebook.com/ihg or www.youtube.com/ihgplc.
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Contact:

Frank Vento General Manager
Crowne Plaza Hotel Boston-Woburn
Tel: 781-935-8760
fvento@cpbos.com



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