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School of Hotel Administration Introduces Next Level of Hospitality
Higher Learning With Cornell Advanced Programs

Ithaca, NY, August 8, 2012 - As hospitality managers and organizations tackle today's challenges, it is more important than ever to understand how strategic decisions regarding personnel, marketing, revenue and demand management affect the bottom line. Cornell's School of Hotel Administration is addressing these challenges with its new executive-level, topic-specific Cornell Advanced Programs. Designed to equip industry leaders with hospitality current trends, industry innovations and access to a network of international colleagues, Cornell Advanced Programs are four-day, intensive courses providing deep understanding in specific topics related to hospitality management.

The first topic to be introduced will be the Cornell Advanced Program in Hotel Demand Management to be held March 24-28 at Cornell University. This program is designed to address the changing needs of hospitality professionals and organizations in an environment where technology, media, and the customers are in a state of rapid evolution. This course offers a focused exploration of the techniques and strategies for maximizing your business mix through the combined tactics and strategies of revenue, distribution and marketing management. Topics will include: forecasting techniques, price modeling, social media analytics, profit optimization, online travel agencies and keyword bidding.

"In this advanced course you'll learn how the best hospitality organizations drive demand, optimize profit, and build brands through integrated activities involving search-engine marketing, revenue management processes, social media communications, and brand-based experience design," said Dr. Robert Kwortnik, a marketing consultant for the cruise line industry and one of three Cornell faculty members leading the program. Joining Kwortnik will be Dr. Chris Anderson, an industry expert and researcher on the topics of hospitality revenue management and service pricing, and Dr. William Carroll, an industry consultant specializing in travel industry pricing, distribution, yield management, and strategic planning.

The Hotel Demand Management program is designed for general managers, revenue and finance managers, operations, sales, marketing and other hospitality professionals responsible for the financial success of their hotel. Admission is limited to executives who are experienced and actively engaged in hospitality management areas relevant to the program. Registration for the Cornell Advanced Program in Hotel Demand Management is now open. Please visit our website for an online application and more information. Information on discounts and corporate incentives are available online.

The second Cornell Advanced Program will be held May 5-9 and will focus on Strategic Leadership. Led Cornell School of Hotel Administration faculty members Cathy Enz and Kate Walsh with industry expert Ali Kasikci, this program will help leaders enhance the profitability of their enterprises and create sustainabile advantage by developing their strategic thinking skills. In addition, the faculty members will lead participants in refining their leadership skills through self-reflection, practice, feedback, and individual coaching.

The Cornell School of Hotel Administration is the world's premier hospitality management school, equipping the next generation of leaders to inspire excellent, creativity and innovation in the industry.

About the Office of Executive Education

The Office of Executive Education at Cornell's School of Hotel Administration facilitates interactive learning opportunities where global hospitality professionals and world-class Cornell faculty explore, develop and apply ideas to advance business and personal success. All programs are developed to address the ever-changing needs of hospitality professionals and organizations.


Contact:

The Cornell School Of Hotel Administration
Statler Hall
Ithaca, NY 14853
www.chr.cornell.edu/

Leslie Morris
Marketing Manager
 lm60@cornell.edu
607.255.8345



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