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Early Registration and Award Nominations for
Cornell Hospitality Research Summit Close Soon



Ithaca, NY, August 28, 2012 - The reduced-price early registration period for the second Cornell Hospitality Research Summit (CHRS) ends on Friday, August 31, and the nomination period for the summit's major award program ends just one week later. The summit itself is not far away. Set for October 8 and 9, 2012, CHRS is produced by the Cornell Center for Hospitality Research (CHR) at the Cornell School of Hotel Administration as a keystone conference that creates opportunities for university researchers and industry practitioners to work together on industry issues. A strong group of participants has already registered.

"The CHRS is offering the Research and Analytics Award," said Professor Rohit Verma, CHRS chair, "and the submission deadline for that is September 7. With this award, we honor the industry's use of analytics and research to improve their operations. The winning concept will be promoted in connection with the summit."

The summit's theme, "Service Excellence and Performance Growth in the Global Hospitality Industry: Strategies and Approaches for Navigating Forward," is designed to bring out the most effective possible research-based strategies to improve industry operations. Leading Hotels of the World, Ltd., is the title sponsor of this year's summit.

Verma added: "As shown in our program, our 80-plus presenters come from around the world, which means that conference participants will gain a broad perspective on these topics. The presentations also cover many hospitality businesses and related enterprises. The summit's presentation tracks include topics like brand management, customer satisfaction, mobile innovations, pricing and revenue management, social media, strategic planning, and trends in the restaurant industry, the travel industry, and hotel industry. I hope everyone takes advantage of the early registration period."

In addition to 84 individual presentations, the CHRS features two keynote panels, a top-level international panel of deans of hospitality programs, chaired by Kirk Kinsell, president of InterContinental Hotels Group, and a panel featuring the leaders of four hospitality related firms, chaired by Steven Carvell, associate dean of the School of Hotel Administration.

About the Cornell Hospitality Research Summit
Designed as a unique environment that matches participation of industry and university, the Cornell Hospitality Research Summit is scheduled for October 8-9, 2012, on the beautiful Cornell campus in Ithaca, NY. The CHRS was developed at the suggestion of the advisory board of the Cornell Center for Hospitality Research, to create a forum for the exchange of actionable ideas and strategies for the hospitality industry and related businesses. Early registration featuring a reduced price is currently under way.

The CHRS Title Sponsor is The Leading Hotels of the World; Platinum Sponsor is HotelNewsNow.com, a division of STR; Gold Sponsors are Deloitte, Hilton Worldwide, HVS, IDeaS, J.D. Power and Associates, LRP Publications, PKF Hospitality Research, Proskauer, SAS, STR, Taj Hotels Resorts and Palaces, and Wyndham Hotel Group. Media Sponsors are Cleverdis, eCornell, Hotel Business, HotelExecutive.com, Hotel Online, HSyndicate, and Travel Weekly.

For details on the agendas, presenters, and accommodations, please visit us at http://www.hotelschool.cornell.edu/research/chr/events/chrs/

About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 78 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit www.chr.cornell.edu.

Center Senior PartnersASAE Foundation, Carlson Hotels, Hilton Worldwide, National Restaurant Association, SAS, STR, and Taj Hotels Resorts and Palaces
 
Center PartnersDavis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Forbes Travel Guide, Four Seasons Hotels and Resorts, Fox Rothschild LLP, French Quarter Holdings, Inc., HVS, Hyatt Hotels Corporation, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Maritz, Marriott International, Inc., Marsh's Hospitality Practice, McDonald's USA, newBrandAnalytics, priceline.com, PricewaterhouseCoopers, Proskauer, ReviewPro, Sabre Hospitality Solutions, Sathguru Management Consultants (P) Ltd., Schneider Electric, Thayer Lodging Group, Thompson Hotels, Travelport, WATG and Wyndham Hotel Group

Center Friends: 4Hoteliers.com • Berkshire Healthcare • Center for Advanced Retail Technology • Cleverdis • Complete Seating • Cruise Industry News • DK Shifflet & Associates • ehotelier.com • EyeforTravel • Gerencia de Hoteles & Restaurantes • Global Hospitality Resources • Hospitality Financial and Technology Professionals (HFTP) • hospitalityInside.com • hospitalitynet.org • Hospitality Technology Magazine • HotelExecutive.com • International CHRIE • International Hotel Conference • International Society of Hospitality Consultants (ISHC) • iPerceptions • JDA Software Group, Inc. • J.D. Power and Associates • The Leading Hotels of the World, Ltd. • Lodging Hospitality • Lodging Magazine • LRA Worldwide, Inc. • Milestone Internet Marketing • MindFolio • Mindshare Technologies • PhoCusWright Inc. • PKF Hospitality Research • Questex Hospitality Group • Resort and Recreation Magazine • The Resort Trades • RestaurantEdge.com • Shibata Publishing Co. • Synovate • UniFocus • Vantage Strategy • WageWatch, Inc. • WIWIH.COM



Contact:

Jane Henion
607.254.8987
jmh222@cornell.edu




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