News for the Hospitality Executive
Big Sky, Montana, August 29, 2012 … The picturesque, mountain community of Big Sky, Montana, is repositioning as a base camp for multiple-season visitors, exploring the region's many wonders – both summer and winter! "It's like a barn-raising," says Chamber of Commerce president David O'Connor. "The whole community is leveraging the diverse skill set in our town to create something that will set the multi-season bar for Montana tourism for years to come. We’re not just a winter ski destination anymore! We encourage visitors to our incredible destination both summer and winter!”
To launch the summer-winter repositioning, the Big Sky Chamber of Commerce opened a new Visitors Center at the landmark main entrance to Big Sky, designed to entice the more than 1 million tourists to the area. The new Visitors Center offers comprehensive all season information about the Big Sky destination, as well as the attractions of the world’s first and arguably most famous national park, Yellowstone, located close to Big Sky. In its brief existence, the new Big Sky Visitors Center has rapidly become one of the busiest information centers in this region of Montana.
In an effort to better define the Big Sky community and demonstrate the myriad of activities available to visitors to the area, a wayfinding and signage program has been implemented for the entire Big Sky region.
Also, plans are taking shape for a new entryway monument to be built at the entrance to Big Sky. Additionally, the Big Sky Chamber of Commerce has hired a highly-qualified new Executive Director, Kitty Clemens, who is originally of Colorado Springs. Ms. Clemens brings extensive economic development and tourism marketing expertise to Big Sky, one of Montana's fastest-growing communities. In her previous position as director of the Manitou Springs Economic Development Council, Ms. Clemens helped transform the destination into one of Colorado's brightest success stories. "We're very excited to bring real economic development skills to bear on behalf of Big Sky, which will support our repositioning efforts," said Chamber President David O'Connor.
The Big Sky, Montana, community is working to create a comprehensive visitor portfolio of the most popular summer and winter activities available for visitors to Montana’s Rocky Mountain West. These include summer activities such as whitewater rafting, hiking, horseback riding, mountain biking and fly fishing, ramped up by adding a scenic tram to the summit of 11,166-ft Lone Peak Mountain, two Zipline courses and a variety of aerobatic activities. In the winter, Big Sky offers world-class skiing, snow boarding, snow shoeing, as well as winter excursions to Yellowstone. In Big Sky’s “back yard” is the legendary Yellowstone National Park, as ideal in the summer as it is in the winter.
To learn more about the Big Sky Repositioning Program, call Executive Director Kitty Clemens at 406-995-3000 or 800-943-4111, or visit www.visitbigskymt.com
About Big Sky
Big Sky, Montana, is conveniently located off US Highway 191, 35 miles north of Bozeman/Yellowstone International Airport and just 15 miles south of Yellowstone National Park. Big Sky is home to three ski areas, abundant summer outdoor recreation, world-class fly fishing on the Gallatin River and over 2020 guest rooms. For more information, visit www.visitbigskymt.com
Big Sky Chamber of Commerce/Convention & Visitor Bureau
406-995-3000 ext. 204