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The 162-key BEST WESTERN Town & Country Inn in Cedar City, Utah
Earns Brand’s “BEST WESTERN PLUS®” Descriptor

Name Change Communicates Enhanced Amenities, Experience

CEDAR CITY, Utah, August 20, 2012
– The former BEST WESTERN Town & Country Inn is now the BEST WESTERN PLUS Town & Country Inn after earning the “BEST WESTERN PLUS” descriptor from the World’s Biggest Hotel Family®. The new descriptors, launched in 2010, give Best Western hotels the opportunity to earn the “BEST WESTERN PLUS” or “BEST WESTERN PREMIER®” designation by meeting specific design and amenity guidelines. “BEST WESTERN PLUS” indicates an upper midscale hotel with well-appointed rooms with modern amenities, and an enhanced level of comfort for guests looking to get the most out of their stay.

“No two Best Western hotels are alike, so these new descriptors will help our guests choose the right hotel for their needs from among the brand’s 2,100 North American properties,” said David Kong, Best Western International president and CEO. “Hotels that earn the ‘PLUS’ descriptor typically have a 3-Diamond rating from AAA, and offer a little something extra to make a guest’s stay even more comfortable.”

With 145 guestrooms, 17 guest suites and convenient guest services such as free high-speed internet access, an in-room refrigerator and a complimentary breakfast, the BEST WESTERN PLUS Town & Country Inn is thoughtfully designed to suit the needs of any business or leisure traveler. The hotel is located at 189 N. Main Street.

“We are proud to put the ‘BEST WESTERN PLUS’ sign on our door,” said Terry Porter general manager of the BEST WESTERN PLUS Town & Country Inn  “We offer the great service and value that Best Western is known for, and in addition we offer a complimentary Full Hot Breakfast, Fitness Center, 2 Laundry Facilities, and we are located in the Historic Downtown District of Cedar City.”

Guests who stay at the BEST WESTERN PLUS Town & Country Inn can join and earn rewards from Best Western Rewards, one of the hotel industry’s most generous hotel loyalty programs. Members can earn rewards that can be redeemed for free room nights around the globe with no blackout dates, dining, shopping and entertainment gift cards, gas cards, airline miles and more. Membership is free.

To learn more or book a room at the BEST WESTERN PLUS Town & Country Inn, visit bestwestern.com.

Hotel amenities include a complimentary breakfast, sauna, and fitness center. Each room is equipped with a refrigerator, microwave and free wireless Internet access.

ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 66 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 15 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide.The brand’s partnerships with AAA/CAA, racecar driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western in 2011 was named AAA’s and CAA’s Hotel Partner of the Year and bestwestern.com was named the 2011 Compuware Best of the Web Gold award winner. For more information or to make a reservation, please visit bestwestern.com.

*Numbers are approximate and may fluctuate.
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Contact:

Alicia Scholes
Director of Sales & Marketing
435.586.9900ext. 707

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Also See: Best Western's Global Expansion Continues With Opening of First Premiers in Australia and Russia; 146 Best Western Premiers Now in 34 Countries / July 2012

The 164-room BEST WESTERN PLUS Madison-Huntsville Hotel Opens in Madison, Alabama; The Hotel is Operated by Cathy Anderson and Owned by AFT Six, LLC / July 2012

The 41-key BEST WESTERN PLUS Park Avenue Hotel Opens in Leonardtown, Maryland, Owned by Savita Odhav / July 2012

The 50-key BEST WESTERN PLUS Walkerton East Ridge Hotel Opens in Ontario, Canada Owned by WERH Group / July 2012

The Best Western Plus Denver International Airport Inn & Suites Hotel Opens in Colorado; Completes the $1.5 Million Renovation and Rebranding of the Former Ramada Inn Denver International Airport / June 2012

Technology Meets In-Room Cleaning - Best Western Launches Advanced Cleaning Initiative; All North American Best Western Hotels to Begin Using Hospital Cleaning Technologies such as UV Wands, Black Lights and Clean Remotes / June 2012

The Best Western Plus Antioch Hotel & Suites of Lake County, Illinois Completes Re-Branding and Renovation / May 2012

Tim Cepek Named General Manager for the 68-room Antioch Hotel & Suites in Antioch, Illinois Currently Undergoing Renovation and Rebranding to BEST WESTERN PLUS Antioch Hotel & Suites / December 2011

Under New Ownership and Management, the 68-room Antioch Hotel & Suites in Antioch, Illinois Launches a Renovation and Rebranding to BEST WESTERN PLUS Antioch Hotel & Suites; Owned by New Midwest Hotels Antioch and Managed by Associated Hotels / October 2011

Best Western Introduces BEST WESTERN PLUS Hotels Worldwide / September 2011

Great Britain's Best Western Changes Structure, Launches Three Hotel Tiers Throughout the U.K. as Part of Brand Enhancement Strategy / September 2011

The 970-room BEST WESTERN Vega Hotel & Convention Centre Opens in Moscow; Becomes the Largest Best Western Hotel in the World and the First in Russia / August 2011

The 82-room BEST WESTERN PREMIER KC Speedway Inn & Suites Opens in Kansas City, Kansas / August 2011

The 122-room BEST WESTERN PREMIER Prestige Oceanfront Resort Opens in Sooke, British Columbia / August 2011

Best Western International Opens the 258-room BEST WESTERN Hotel Causeway Bay in Hong Kong / July 2011

BEST WESTERN PLUS Flowers Hotel Opens in Moldova's Capital City, Chisinau / June 2011

Best Western Coconut Waikiki in Hawaii, Managed by Aqua Hotels, has been Upgraded to a “BEST WESTERN PLUS” Hotel / May 2011

Best Western Shelter Cove Lodge and Shore Cliff Lodge in Pismo Beach, California Recognized as “Best Western Plus” Properties / March 2011

Best Western International Opens the 174-room BEST WESTERN PREMIER The Central Hotel & Conference Center in Harrisburg, Pennsylvania / March 2011

Best Western Opens the BEST WESTERN PREMIER Miami International Airport Hotel and Suites, Florida's First / January 2011

Best Western Opens the 200-room Best Western Premier Guro Hotel in Seoul, South Korea / December 2010

Best Western Opens the 62-room Best Western Coral Beach Hotel in Tanzania, the Fourth to Open in Africa This Year / December, 2010
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