News for the Hospitality Executive
Fort Lauderdale, FL – May 22, 2012 – With a successful first year in business under its belt – including B Ocean Fort Lauderdale and the highly-anticipated debut of B South Beach – B Hotels & Resorts® is on the move. The company announced today the launch of its new ‘b2 hotel™’ concept, bringing the chic approachability of B Hotels & Resorts® to travelers seeking a value-oriented experience.
Headquartered in South Florida, b2 hotel™ will tout the signature elements of its sister B brand, including select B Signature elements catering to the value-oriented traveler. Where B properties compete with four-star hotels in key destinations, b2 properties will compete with three- and three-and-a-half star hotels in a more diverse roster of urban and suburban markets nationwide.
“b2 hotel is about offering all that the industry and consumers love about B, but at a more affordable price point and streamlined operational and staffing model, benefiting guests and owners,” said Ayelet Weinstein, CEO of B Hotels & Resorts®. “b2 allows us to offer ownership groups access to B’s guest experience of self-expression hospitality, without compromising the brand’s product consistency and marketing integrity.”
The b2 hotel brand will revolutionize the traditional operations concept of select-service hotels, offering value-oriented travelers access to full-service amenities, dining concepts, spa and wellness programs and more. Consistent among all b2 hotel properties, guests will find the following B Signatures:
The first b2 location is expected to be announced in the coming weeks.
For more information, visit www.BHotelsandResorts.com.
M. Silver Associates
Samantha Jacobs / Lauren Murley
Fernandez Named General Manager for the B Ocean Fort Lauderdale in
Florida / May 2012
Gebhardt Named as Director of Sales for the 240-room B Ocean Fort
Lauderdale in Florida / March 2012
Ocean Fort Lauderdale Names Veronica Miranda as "B Experience Manager"
as Part of Employee Empowerment and Guest Engagement Initiatives
Launched at the 240-room Property / July 2011
Hotel Company Names Joel C. Darr, General Manager, and Adam S. Leon,
Director of Sales For B Ocean Fort Lauderdale in Florida / January
Hotel Company Selected to Manage the 240-room B Ocean Fort Lauderdale
in Florida; Joel Darr Named General Manager / October 2010
|B Ocean Fort Lauderdale Set to Open Under Management of Davidson Hotel Co.; the 42-year-old Former Holiday Inn is Being Resurrected Following a Shutdown from Hurricane Damage and a Shrinking Tourism Market / October 2010|
Hotels & Resorts - A New Lifestyle Brand Alternative for the
Conversion of Existing Flagged and Independent Hotels; First Property
to Open in Fort Lauderdale / September 2010