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87% of Americans Surveyed Plan to Travel More This Summer
with Value as Top Priority for Hotel Selection

Free Breakfast Tops the List of Recognized Good Value Items

SILVER SPRING, Md., May 7, 2012-- Nearly one-in-five (18%) Americans plan to take more vacation trips during this summer than last summer but are keeping value for their travel dollars top of mind, according to a national survey conducted online by Harris Interactive on behalf of Choice Hotels International among 2,199 U.S. adults in April.

According to the survey, a vast majority (87%) of Americans indicate that they plan to take more or about the same number of trips this summer compared to what they did last year. Further, over two-in-five (42%) Americans report that they plan to take two or more trips this summer.

Results also indicate that a vast majority (84%) of Americans who will take vacations plan to travel primarily by car for at least one of their trips and plan on racking up an average of 1,172 miles on their leisure travel this summer. Americans report that they plan to take an average of two trips away from home during the summer months.

And these aren't just day trips that summer travelers are looking to take this year. Almost all (94%) of Americans traveling this summer plan to spend at least one night away from home and a majority (72%) expect to spend at least one night in a hotel. In fact, over one-third of American travelers plan to spend five nights or more in hotels during their summer vacations.

"People are looking to travel again, plain and simple," said Steve Joyce, president and CEO of Choice Hotels International, Inc. (NYSE: CHH). "When people have jobs and feel secure in those jobs, they're going to be more likely to travel for pleasure and that's what we're anticipating as the summer travel season kicks into gear."

So what are travelers looking for in making their summer travel plans this year? One word—value. Nine in ten Americans that plan to travel this summer and stay in a hotel indicate that getting a good value for their money is extremely important, very important or important in their hotel selection.

"The recession taught us an important lesson about looking for value and ways to stretch dollars—and that lesson applies to people's vacations too," added Joyce. "With consumer confidence on the rise and unemployment on the decline, people are more comfortable with traveling again but they're doing so with a value mindset, and the free breakfast, free internet, and free parking at most of our hotels, as well as the best rate guarantee from Choice's website, appeals to that value orientation."

Americans who will vacation this summer rank free breakfast the highest among areas where hotels can demonstrate that they provide good value for the money (75%). Among other areas of opportunity for hotels to provide value for the majority of summer travelers are best rate guarantees (62%), free parking (60%), and free high-speed Internet access (58%). Americans that plan to travel this summer feel that hotels (27%) deliver the greatest value for the money when compared to cruise lines (17%), rental cars (10%), airlines (9%), and gas stations (7%).

Survey Methodology

This survey was conducted online within the United States by Harris Interactive on behalf of Choice Hotels International from April 13-17, 2012 among 2,199 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Rocco Loverro at Choice Hotels. For the context of this survey and news release, "vacation trip" will be defined as 100 miles or more roundtrip from home and "summer" as the months of June, July, and August.

About Harris Interactive
Harris Interactive is one of the world's leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American and European offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us – and our clients – stay ahead of what's next. For more information, please visit www.harrisinteractive.com.

About Choice Hotels

Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of March 31, 2012, more than 350 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 30,000 rooms, and approximately 80 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in approximately 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.

Contact:

Rocco Loverro
+1-301-592-6719
rocco_loverro@choicehotels.com
www.choicehotels.com

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Choice Hotels Launches Plan to Redefine and Redesign its Comfort Brand Family / January 2012

Choices Hotels Appoints John Tague to its Board of Directors / January 2012

Membership with Ascend Collection from Choice Up by Nearly 35% over 2010 / December 2011

Ascend Collection from Choice Adds The Wesport Inn in Connecticut and the GreenLinks Golf Villas at Lely Resort in Naples, Florida / November 2011

Ascend Collection from Choice Adds Three New Properties in October 2011 in California, Michigan and Pennsylvania / October 2011

The 431-room Xona Resort Suites in North Scottsdale, Arizona Becomes Zona Hotel & Suites Scottsdale as Part of Multi-Million Dollar Renovation and Reflagging; With Membership in Choice Hotel's Ascend Collection, the Property is Owned by Sunstone US Hotel and Operated by O'Neill Hotels & Resorts / October 2011

Ascend Collection from Choice Hotels Debuts in Washington, D.C. Market with the 261-suite Virginian Suites Arlington Owned by Virginian Associates, LLC and Operated by Modus Hotels, LLC / September 2011

Choice Hotels International and Foulger-Pratt Companies Break Ground for New Choice Hotels Corporate Headquarters in Rockville, Maryland / August 2011

Choice Hotels International Opens 28 New Hotels in July 2011 / August 2011

Ascend Collection from Choice Hotels Debuts in Arizona with the 431-room Xona Resort Suites in North Scottsdale Owned by Sunstone US Hotel and Operated by O'Neill Hotels & Resorts / July 2011

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Choice Hotels International Opens 27 New Hotels in June 2011 / July 2011

Ascend Collection from Choice Hotels Debuts in New Hampshire with the 40-room Lane Hotel in Keene Operated by Colwen Management / June 2011

99-key Ben Lomond Suites Historic Hotel in Ogden, Utah, Joins Ascend Collection from Choice Hotels / March 2011

New Owner of XONA Resort Suites in Scottsdale, Arizona, Sunstone Realty Advisors, Chooses Tower Rock Hotels and Resorts to Manage Property / February 2011

Ascend Collection by Choice Hotels Continues Growth with Addition of Eleven Properties in Final Months of 2010 Bringing Total to 70 Open or Under Development / February 2011

Three Canadian Properties Join Choice Hotels Ascend Collection; The Château Moncton and Château Saint John, New Brunswick, and Hotel Royal William, Québec / January 2011

Choice Hotels International Opens 33 Hotels in November in 14 States and Seven Countries Adding More than 2,500 rooms / December 2010

Choice Hotels International Opens 24 New Hotels in October Adding More than 1,600 rooms / November 2010

Choice Hotels Offers Significant Incentives for Hotel Owners Interested in Converting an Existing Hotel to the Quality, Clarion or Econo Lodge Brand; Incentives Include Discounted Application Fees, No Royalty Fees and Cash Back Upon Opening / August 2010

To Stimulate Brand Growth Econo Lodge Offering Up to $25,000 in Incentives for Conversion Properties / Aug 2003

Choice Offers Development Incentive for Conversions to Quality Brand; Up to $85,000 in Savings for Conversion Properties / Aug 2002
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