News for the Hospitality Executive |
May 22, 2012 - KniTec, Inc., a
leading Value Added Reseller (VAR)
specializing in hospitality technology, is taking the “concierge” out
of the
hotel lobby, and transporting it into hotel guest rooms across the
United
States with the launch of its new AdRev Solution.
KniTec has adopted the Pro:Centric™ applications platform developed by LG Electronics to deliver the AdRev Solution to hotel properties with compatible LG TVs so guests can gain access to on-screen advertising information on hotel amenities and local businesses, which generates additional revenue for the hotel. By simultaneously enhancing the guest experience and boosting the property’s bottom line, KniTec has created a true win-win situation for any hotel. “We think our LG Pro:Centric platform is a perfect fit for KniTec’s AdRev offering. In today’s economy, revenue generation is an important element for hoteliers and we think that the KniTec business model is a unique and interesting approach. Utilizing the Pro:Centric platform provides a flexible infrastructure to support their efforts in the most cost effective way,” says Ron Snaidauf, Vice President, LG Electronics USA’s business-to-business division. LG’s
Pro:Centric platform acts as a digital concierge by
communicating information to guests using customizable digital
“billboards”
accessed through the guest room television. A portion of the billboards
are
reserved for promoting in-house amenities such as spa, golf and dining
services, while the remaining are used as a medium to advertise local
businesses such as restaurants, shops and entertainment activities.
In-house
service sales can increase as guests are exposed to these billboards
every time
they turn on their TV, and, revenue generation does not end there. KniTec
sells billboard space to local businesses interested in
advertising their product/service to hotel guests, and the hotel
receives a
portion of all billboard advertising sales.
Each billboard ad includes an exclusive offer for hotel
guests. While
guests gain access to local businesses and exclusive deals through the
in-room
digital concierge, the hotel receives up to 30 percent of the billboard
advertising revenue earned. “KniTec
is providing the lodging industry new ways to cater to
guests by leveraging LG’s Pro:Centric platform with the AdRev Solution
to bring
all the resources of the local area to their fingertips,” says Eric
Christiansen, CEO of KniTec. “The versatility of Pro:Centric combined
with the
power of AdRev results in greater ROI for hoteliers and customers
alike.” In
addition to the enhanced guest experience and added revenue potential,
the
minimal effort required to integrate and sustain Pro:Centric is sure to
capture
the attention of any property manager, he explains.
The
Pro:Centric server is installed in the property’s head-end
room, and is connected to each guest room TV over the existing RF or IP
network. Pro:Centric is managed remotely and modifications to the
billboard ads
can be completed in a matter of minutes via a remote administration
client
enabling accurate and up-to-date distribution of information to guests. With
the AdRev Solution, KniTec offers a complete range of
Pro:Centric support services including system installation and set-up,
selling
of advertising space to local businesses, and content design and
management
with minimal involvement from the property required other than
consultation for
their menu preferences and billboard approval. KniTec, Inc. is a Value Added Reseller
(VAR) specializing in
hospitality technology. Over the past 10 years, KniTec has provided its
clients
with innovative products from the top manufacturers. We strive to honor
our VAR
title by proudly providing added values to the resale process such as:
consultation
services, professional services and post-sale support. www.knitec.com
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Contact: Brendan Gephart KniTec, Inc. (310) 355-8283 (310) 355-8303 [email protected] www.knitec.com |