CHICAGO--May 9, 2012 --Hyatt Hotels Corporation today announced the launch of Food. Thoughtfully Sourced. Carefully Served., a global philosophy focused on sourcing and providing food and beverage options that are good for Hyatt guests and associates, good for the planet, and good for local communities. Hyatt is the first global hospitality brand to a make a commitment of this magnitude. This philosophy will guide food and beverage planning at Hyatt properties from the operational level to the guest experience. With this new global identity, Hyatt properties will work to anticipate and satisfy the evolving preferences of its guests, ensuring that travelers have more options to fit their lifestyles while staying in Hyatt hotels around the world.
Driven by insights and in-depth research, Food. Thoughtfully Sourced. Carefully Served. is grounded in three pillars:
- The first pillar is focused on healthy people by offering portion control, balanced offerings and natural ingredients prepared with nutrient preserving cooking techniques. Examples include gluten-free and vegetarian options, organic produce, natural meat without supplemental growth hormones or antibiotics, reduced sodium, reduced additives, beverages with all natural sweeteners such as agave nectar, hormone-free milk and real fruit juice.
- The second pillar is focused on a healthy planet by implementing sustainable practices that will improve the long-term health of people and the planet. Examples include sourcing sustainable seafood, naturally raised beef and pork, planting on-property chef’s gardens, recycling programs, and new to-go containers and packaging.
- The final pillar is intended to support healthy communities by sourcing from local suppliers as well as sharing knowledge and actively supporting farmers’ markets and other community events. Examples include serving at least five local ingredients on menus, partnerships with schools and local community groups, empowering Hyatt associates through education, and sponsoring local culinary schools to participate in competitions.
“Our goal is to continue to drive change in our industry for the benefit of our guests, associates and our communities,” said Achim Lenders, vice president of food and beverage, international operations, Hyatt Hotels & Resorts. “This new direction for food and beverage operations will enable and challenge Hyatt hotels to explore new opportunities with local suppliers, reinvigorate how our guests are served, and challenge everyone to do what’s best.”
Food. Thoughtfully Sourced. Carefully Served. is a key component of the health and wellness pillar of Hyatt Thrive, Hyatt’s global corporate responsibility platform designed to enable thriving communities.
As an outgrowth of the company’s core values, Hyatt will continue to work with local community groups and organize volunteer efforts and fund raising support to improve the economic future of the people and businesses in the communities where Hyatt hotels are located. From providing cooking skills courses in local schools to supporting and hosting farmers markets, Hyatt will also continue to make an effort to support the health of guests, associates and people in the local community.
To further demonstrate its dedication to Food. Thoughtfully Sourced. Carefully Served., Hyatt has joined forces with Partnership for Healthier America (PHA), which will hold Hyatt accountable for continuously improving the nutritional profile of food menus at full-service managed Hyatt properties across the U.S. over the next 10 years. This pledge marks the first of its kind by a hospitality company to PHA.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with proud heritage of making guests feel more than welcome. Thousands of members of the Hyatt family strive to make a difference in the lives of the guests they encounter every day by providing authentic hospitality. The Company's subsidiaries manage, franchise, own and develop hotels and resorts under the Hyatt®, Park Hyatt®, Andaz®, Grand Hyatt®, Hyatt Regency®, Hyatt Place® and Hyatt HouseTM brands. Hyatt House is changing its brand identity from Hyatt Summerfield Suites® and Hotel Sierra in 2012. Hyatt Residential Group, Inc., a Hyatt Hotels Corporation subsidiary, develops, operates, markets or licenses Hyatt ResidencesTM and Hyatt Vacation Club®, which is changing its name to Hyatt Residence ClubTM. As of March 31, 2012, the Company's worldwide portfolio consisted of 488 properties in 45 countries. For more information, please visit www.hyatt.com.
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