News for the Hospitality Executive
| May 2012
- If there is no change in the leading groups, the significant growth
of the supply of Hilton Worldwide will allow it to gain a position on
the heels of the leader Intercontinental Hotels Group, and further mark
its distance from the 3rd Marriott International. The latter, with
steady growth among the Top 5, surpassed Wyndham Hotel Group. The
franchise group strongly marked by its American presence did not keep
pace with the development of its competitors on emerging territories
with the same gusto.
With development twice as strong as the average of leaders, especially in Asia-Pacific and Latin America, the Accor group is strengthening its 5th position and progressively reducing the gap separating it from the 4th step of the podium.
The noteworthy event in 2012 is the thundering entry of the Chinese group Home Inns that literally doubled its capacity thanks to the takeover of its national competitor Motel 168. It dislodged Carlson Rezidor from 9th position and squeezed Hyatt Hotels out of the Top 10.
The classification of the top twenty brands worldwide does not reveal any spectacular changes. Only the noteworthy growth of Hilton Hotels against the drop of Comfort Inn allows the star brand of the eponymous group to win a position in the classification.
Holiday Inn completes the restructuring of its network around the New Generation concept that required it to adapt to the new standards by the end of 2011 or be forced to leave the network. With its mono-brand approach, Best Western continues to dominate the classification, nonetheless regrouping properties from different categories between Best Western, Best Western Premier and Best Western Plus.
Home Inns naturally makes its entry in good standing in the Club of 20. With the steady development of its brands, especially Ibis and Mercure, Accor strengthens the position of its star brands and even makes Mercure climb a step, while Motel 6 pales in comparison.
“Capacity growth in 2011 by leading global groups and their primary brands remains globally modest and relies in great part on franchise development. Investors have difficulty finding the proper financing in countries in the Western block and it is only by remedying the under-supplied hotel industry in emerging continents that the growth dynamic can be maintained,” observes Georges Panayotis, president of MKG Group.
About MKG Group
Since 1985, MKG Group has built a reputation for solid business expertise and substantial know-how in the fields of tourism, lodging and food service. This enables MKG Group to meet the needs of each of its clients by providing the valuable analytical and decision-making skills necessary for success. www.mkg-group.com
|For further information , please contact :
Georges Panayotis, President & CEO
Tel: +33 (0)1 56 56 87 87
Fax: +33 (0)1 56 56 87 88
MKG Group - International Development Department
T. : +33 (0)1 56 56 87 87
Top 10 Hotel Groups in the World: A New Landscape is Taking Shape:
2011’s Ranking of Worldwide Hotel Groups and Brands; IHG Retains Top
Spot With Nearly 650,000 Rooms / April 2011
Top 10 Hotel Groups in the World; IHG Retains Top Spot With Nearly
650,000 Rooms / July 2010
Top 10 Hotel Groups in the World; IHG Retains Top Spot Surpassing the
600,000 Room Mark / May 2009
|Top Twenty Hotel Brands in the World at January 1, 2008, Also Top Ten Hotel Groups in the World / April 2008|
|The 2008 Top 20 European Hotel Brands Ranking and the Top Ten Hotel Groups Ranking / March 2008|
|Ranking - Top Ten Worldwide Hotel Chains Growth 1995-2005 / October 2005|