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Hard Rock International to Open the Hard Rock Hotel & Casino in Aruba

The Government of Aruba Selects Southwest Horeca Development
to Build the 310-room Beachfront Hotel


Orlando, Fla.- May 1, 2012 – Hard Rock International – with locations from Bali and San Diego to Singapore and Macau – is excited to announce plans for a Hard Rock Hotel & Casino in Aruba. The government of Aruba selected Southwest Horeca Development, through an RFP process, to build the 310-room, beachfront Hard Rock Hotel & Casino, marking the initial step toward the development process. Upon opening, Hard Rock would manage the day-to-day operations of the property. While plans are in advanced stages, finalized contracts and financing details are still pending.

“With our strategy of expansion into the Caribbean, including Punta Cana and Central America with Mexico and Panama, Hard Rock International is excited to pursue a collaboration with Southwest Horeca Development in Aruba,” said Michael Shindler, executive vice president of Hard Rock Hotels & Casinos. “With the continued support and cooperation of the Government of Aruba, we look forward to bringing a fresh, vibrant hotel and casino to this prime tourism destination.”

The Hard Rock Hotel & Casino would be located near the capital Oranjestad, close to “old city” attractions, and enhance the beach landscape of Aruba, which recently ranked as having the No. 2 beach in the world by TripAdvisor. Featuring eco-friendly, sustainable energy construction elements, the hotel will include multiple restaurants, a casino and an entertainment experience exclusive to Hard Rock.

"The world-renowned Hard Rock brand reaches a wide demographic, appealing to everyone from baby boomers to young millenials, which will bring a fresh approach to the island,” said Mr. Milko Baiz, director of Southwest Horeca Development N.V. “We felt the VIBE of Hard Rock Hotels as soon as we walked in, and admired their ability to highlight the spirit of rock-and-roll in unexpected ways.”

Internationally recognized as a world-class entertainment and lifestyle brand, Hard Rock properties offer stylish and contemporary design, unparalleled service and the thread that unites them all – music. Hard Rock’s current Hotel and Casino portfolio is located in the world’s most enviable resort destinations, as well as urban gateway cities. Hard Rock Hotels cater to the evolving and distinctive needs of today’s cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable properties, whether for business or leisure travel.

To book a vacation experience at any of the Hard Rock Hotels & Casinos, please visit www.hardrockhotels.com.

About Hard Rock International
With a total of 174 venues in 53 countries, including 138 cafes and 16 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore, Punta Cana and Panama.  Additional hotel and casino projects have been announced including Cancun and Vallarta scheduled to open in 2012; and Riviera Maya, Hungary and Abu Dhabi, scheduled to open in 2013.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc.

For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com.  For more information on Hard Rock International, visit www.hardrock.com.

Contact:

Samantha Schmidt/Jennifer Jackson
The Zimmerman Agency
850.668.2222
sschmidt@zimmerman.com


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Also See: The All Inclusive Collection to Re-flag Mexico's Cancun Palace and Vallarta Palace Resorts to Hard Rock Hotel Cancun and Hard Rock Hotel Vallarta; Hard Rock Flag to Fly Beginning August 1, 2012 / April 2012

Palace Resorts and Hard Rock International to Launch All-Inclusive Hard Rock Hotels in Cancun, Puerto Vallarta & Riviera Maya / October 2011

Hard Rock International Appoints Greg Naylor as Director of Sales for Hard Rock Hotels & Casinos / July 2011

Megapolis Investment Group and Hard Rock International to Open the 66-story Hard Rock Hotel Panama Megapolisas, the First Hard Rock Property in Latin America; Managed by Decameron Hotels & Resorts / May 2011

Hard Rock International Opens Hard Rock Hotel and Cafe in Penang, Malaysia / September 2009

Betty Lim Appointed Director of Sales & Marketing at Hard Rock Hotel Penang, Malaysia / May 2009

John Primmer Named General Manager for Hard Rock Hotel Penang, Malaysia / January 2009

The Former Casuarina Beach Resort in Penang, Malaysia Undergoing Extensive Renovation; HPL Hotels & Resorts Repositioning the Resort as the 255-room Hard Rock Hotel Penang / January 2007
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