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English Lakes Hotels Resorts & Venues is Enhancing their Guest Communication
Program by Using ZDirect's eCRM Platform

Cumbria, England, June 7, 2012English Lakes Hotels Resorts & Venues, individually styled Lake District and Lancashire Hotels, is currently implementing ZDirect’s eCRM platform (Electronic Customer Relationship Management), ZMail®.
Kris Littlewood, who handles Digital Marketing for the group, states “Our partnership with ZDirect’s eCRM fits with our culture which is built on a mission to do everything in our power to understand our customers' individual expectations and exceed them.  ZDirect will allow us to enhance our communications to our guests on a more individual basis.  It is our aim to build an ongoing relationship with our customers and continue to build customer satisfaction and loyalty.”
Kris continues, “English Lakes is dedicated to providing quality service and ensuring guests are well looked after in comfortable surroundings.  We are excited that ZDirect will assist us in monitoring our guest’s individual experiences though improved guest satisfaction surveys, allowing our managers to learn from timely guest feedback.”
Caren de’Ath, Vice President of Sales at ZDirect, says, “We are pleased to be English Lakes’ eCRM partner and to provide them with an electronic communications tool that delivers highly targeted and personalized communication.  With the Dynamic Content Engine, the ZMail® marketing application gives our customers the ability to send personalized and relevant emails to their guests and prospects based on their purchasing habits, behaviors, preferences and a myriad of advanced personalization and dynamic variables. Results include enriching the guest experience, increased bookings, higher REVPAR, and greater brand recognition.”
About English Lakes Hotels Resorts & Venues:
English Lakes Hotels Resorts & Venues is a family owned and run leisure group in the UK with six very individual properties, four of which are in the Lake District, The Midland in Morecambe and one close to the City of Lancaster.
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About ZDirect, Inc:

Based in Hallandale Beach, Florida, ZDirect, an Enterprise Email Service Provider (ESP) for the Hospitality Industry, is a leading provider of electronic customer relationship management solutions for the hospitality industry.  The maintenance of a single guest profile is essential for an effective e-CRM strategy. With the Patented Dynamic Content Engine and PMS integration, ZMail® automatically sends intelligent and personalized confirmations, pre-arrival emails and post-departure emails with guest satisfaction surveys via email, mobile communication, SMS, social networks and more. Learn about the real people behind every reservation.  Real People. Real Profiles. Real Results.
With our hospitality application integration (PMS, CRS, Web form integration, Content Management Systems, SFA, Data Warehouse etc.), the ZMail® platform streamlines and centralizes your hotel’s entire electronic marketing initiative by enabling you to capture guest information, such as behavior, purchase history and preferences, as well as prospect information. Our Patented Dynamic Content Engine uses that data to create individualized electronic communication in the form of targeted electronic marketing messages.  The result is a highly personalized on-going dialog, more effective communication and greater profits. Let ZDirect help you convert your prospects to customers and your customers to loyal customers.


For more information, please visit

Caren de’Ath, Vice President of Sales,

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