News for the Hospitality Executive |
June 18, 2012 (SAN MARCOS, CA) —
California-based Welk Resorts, which operates premier timeshare
properties in
Escondido and Palm Springs, CA, and Cabo San Lucas, MX, as well as a
theater
and resort hotel in Branson, MO, received the 2012 ACE Employer of the Year Award from
the American Resort Development
Association (ARDA).
Operating premier timeshare properties for over 40,000 owners in San Diego and Palm Springs, CA, Cabo San Lucas, MX, and Branson, MO, California-based Welk Resorts, a timeshare industry leader, is no stranger to receiving recognition for its outstanding guest and owner satisfaction by taking pride in meeting the needs of today’s families with their “I will take CARE of it for you” mentality. With numerous Trip Advisor awards, ranging from becoming the number one position in the Cabo market on Trip Advisor within three months of opening their Sirena del Mar property in Cabo San Lucas, Mexico, and in 2011 being named a “Top 25 Resort In The World” by Trip Advisor (#11), Welk Resorts is well on its way to exceeding all expectations. Welk
Resort’s appeal is undeniable. From 2009 to 2011, when most
development and timeshare companies were retrenching, Welk Resorts grew
its
top-line revenue more than 17 percent to US$105 million.
Jon Fredricks, President and CEO of the
thriving company, credits Welk’s success to a corporate culture that
provides
fertile ground for creating the high-performance teams. The ACE Employer of the Year
Award recognizes an employer that has demonstrated exceptional
commitment
to its employees. According to ARDA, Welk Resorts was selected because,
“They
treat their employees like family. From training and continued-learning
opportunities to promotion from within the company, rewards for healthy
living,
and a vacation-donation program, Welk Resorts has a long tradition of
giving
back to its employees.” ARDA’s
prestigious awards are given to individuals, teams or
resorts that have demonstrated outstanding accomplishments with
remarkable
service and dedication to the profession. Nominations for an ARDA award
are
submitted by industry peers and selected by a panel of judges who must
each
have a minimum of 8 years’ experience in their field. “It’s about recognizing the
‘best of the best’ in the vacation-ownership industry,” said Howard
Nusbaum,
President and CEO of ARDA. “It’s an opportunity to take time and
applaud the
efforts of individuals who have been recognized by their peers for the
impact
and perseverance they have shown in their professional lives.” Keeping
the tradition alive that was first started by founder
Lawrence Welk, a bandleader who hosted
one of TV’s most enduring series. Welk
employees demonstrate the ideals established by their beloved Lawrence:
kindness, compassion and generosity. “This is the Welk legacy that we
are
challenged to live up to every day,” says Jon Fredricks, President and
CEO of
Welk Resorts. Fredricks, grandson of
Lawrence Welk, has seen Welk Resorts evolve over the past 40+ years,
becoming a
well-recognized name in timeshares and resort-class entertainment. This
is not the first time Welk has been recognized as a great
place to work. Last year it won the
Workplace Excellence Medallion Award from the San Diego Society for
Human
Resource Management (SHRM). The resort
company was also named as one of the finalists for the “Healthiest
Company of
the Year” Awards by the San Diego Business Journal for its ongoing Well
Being
Program. “Winning
the ACE Employer of the Year award is really about our
employees—they are who make us shine. We are honored to acknowledge
them in
this way. There were over 475 ARDA Award submissions this year and
competition
was fierce, which makes us doubly proud for receiving this prestigious
award,”
said Fredricks. Now
with almost 900 employees on staff and consisting of four
unique, family-friendly locations, Welk Resorts presents over 1,100
luxury
villas, hotels, suites, and penthouses in a variety of vacation spots
from the
beauty of north San Diego’s wine country
to the unique Coachella Valley and from the lush opulence
of Cabo San
Lucas to the Ozark mountains of Branson.
Welk Resort’s purpose of “Connecting People, Creating
Fun!” is clearly
working, making this company, with its deep history, firmly grounded
for a
dynamic and prosperous future. For more
information visit www.welkresorts.com |
Contact: Charlotte Van Noordt 760-481-7770 Media: Georgi Bohrod 619-255-1661 |