WALTHAM, MA — June 21, 2012 — TripCraft, developer of the hospitality industry’s first mobile commerce platform for guest and operational applications, announced today that it is partnering with Newmarket® International, the hospitality industry’s leading event and guest experience company, to deliver new and innovative mobile solutions for the hospitality industry. The new mobile capabilities will empower hotel staff to increase efficiency and guest satisfaction by delivering guest value at the point-of-service.

TripCraft will be an early partner to adopt Newmarket International’s Cloud Services platform for Event Data.  By accessing Newmarket International’s cloud-based Event Data, mobile solutions will be powered by real-time data from across Newmarket International’s Salesforce Automation and Catering & Events solutions, enabling seamless access to information, rapid decision-making, and the ability to support guests remotely at the point-of-service throughout the property. Additionally, TripCraft will enable guests to generate service delivery requests directly to Newmarket International’s HotSOS Service Optimization System.

"Our mCommerce platform will bring new efficiencies and functionality to Newmarket International’s tech-savvy hotel customers,” said Mike Murray, CEO of TripCraft. “Both companies are committed to this collaboration that will deliver high-value mobilized SaaS capabilities to the industry.”

"We are excited to have TripCraft as a solution partner for mobile access to Event Data,” explained Shawn McGowan, COO of Newmarket International.  "They’re proven hospitality innovators who are also mobile experts -- they know how mobile can create efficiencies and revenue-generating opportunities.

About Newmarket International, Inc.
Founded in 1985, Newmarket® International, Inc. delivers proven business services that turn function space into revenue streams, delivering greater ROI and profitability. Today, Newmarket International solutions are a cornerstone in the global hospitality industry, with more than 28,000 installations worldwide. Our flagship product Delphi® remains the industry standard for empowering hospitality to increase revenue, lower costs, and improve customer satisfaction and guest loyalty. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in London, Shanghai and Singapore. Hospitality Information Services, MTech, and Libra OnDemand are wholly owned divisions of Newmarket International, Inc. For more information, visit us online at www.newmarketinc.com.
 
About TripCraft
TripCraft is the provider of the hospitality industry’s first Mobile Commerce (mCommerce) platform, powering mobile applications for guests, management and staff.  Launched in 2010, TripCraft mobilizes hospitality business processes so hoteliers can get closer to their guests, improving the guest and management experiences.  The cloud-based mCommerce platform offers a scalable service architecture integrated with existing hospitality applications to deliver untethered real-time reservations, personalized marketing, on-property services, entertainment, front desk, spa, property management, and more to increase guest engagement, streamline operations and enhance revenue. For more information, contact us at [email protected] or www.tripcraft.com. Follow TripCraft on Twitter at @TripCraft.